The Marketing team at TSIA is on a mission to innovate how we deliver critical insights that accelerate business success. We are looking for a Marketing Automation Manager to lead our outbound marketing activities. For this role, you’ll be a strategic and quantitative thinker. You should be familiar with developing successful email campaigns. Your goal will be to develop and implement the most profitable nurture streams based on our target markets and personas.
Responsibilities
● Increase engagement and behaviors related to loyalty, using transactional and behavioral data
● Help define the CRM roadmap to achieve retention goals
● Collaborate with our analytics, marketing, and design teams
● Execute automated campaigns to maximize engagement and retention throughout the customer lifecycle
● Produce weekly and monthly campaign results, make recommendations, and implement changes based on key findings
● Manage day-to-day email and SMS programs, email list health, creative templates, email delivery, list management to increase consumer LTV, build lasting relationships, drive engagement, retention, and personalization
● Optimize email and SMS performance through testing strategies, targeted segmentation strategies, and creative enhancements.
● Apply customer segmentation and marketing automation (Marketo/Hubspot) to deliver personalized customer marketing journeys across multiple touch points
● Monitor and evaluate campaign results across all channels to understand the efficacy of strategies and tactics for improving engagement and retention
● Develop a rigorous testing strategy (A/B and multivariate tests) to continually optimize all areas of the programs, including identifying moments to better understand our customer segments and their lifecycle and behaviors across multiple channels
● Develop and implement all multi-channel customer journeys for engagement, retention, growth, and re-activation lifecycle campaigns
Requirements
● 5+ years experience in retention, CRM, email marketing roles within fast paced competitive environments
● Strong experience working in competitive industries for high growth companies
● Extensive experience using Marketo/Hubspot to build and execute complex CRM campaigns with multiple stakeholders
● Strong awareness of user operations (i.e. loyalty programs)
● Address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind
● Strategic thinker, who can provide thoughtful recommendations and guidance for marketing strategies, new initiatives and help drive operational and automation efficiencies
● Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast-paced environment
● Ability to manage multiple moving pieces, productively work through conflict, with creative problem-solving, time management, organizational, prioritization and decision making skills
● Thoughtful and self-reflective, willingness to learn
● Team-player, hard-working, and resourceful
Benefits
There are many reasons why we think you’ll love being part of the TSIA team (like flexible hybrid or remote work options, a great benefits package, professional development opportunities, and unlimited paid time off, to name a few), but here are three we think you’ll be really excited about:
We’re a growth company. Since TSIA was founded in 2009, we’ve steadily grown year over year, and we continue to see growth as we expand into new markets and add new offerings to our product portfolio. As a privately-owned company, we maintain the advantage of being able to be nimble and dynamic, which empowers employees to make quick decisions, learn from mistakes, and work together as one TSIA team to accomplish our goals.
We work with the biggest and best names in tech. TSIA is the world’s leading research organization dedicated to helping technology companies of all sizes achieve profitable growth and solve their top business challenges. That means when you join the TSIA team, you’ll have the opportunity to work with tech companies from around the globe and interact with some of the top executives in the industry. And with 80% of the Fortune 100 Tech companies as our members, we have a strong foothold in the industry and are making a big impact.
We value our employees and promote from within. At TSIA, we know that the secret to providing the best experience for our members starts with happy employees. Our company culture celebrates diversity, individuality, and growth, providing you with ample opportunities to showcase your strengths with support for further developing your skills. We understand the importance of a healthy work-life balance, and pride ourselves in creating an ideal environment for you to advance your career — come grow with us! To find your role at TSIA, go to www.tsia.com/careers.
Location: SD, CA 92127 (Fully remote, or option to work from San Diego office at our company headquarters or in Los Gatos at our secondary office.)
TSIA
Related jobs:
Job Title
Skycam Utility – Michigan @ Minnesota – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Michigan @ Minnesota at Huntington Bank Stadium in Minneapolis, Minnesota (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Miami @ Clemson at Memorial Stadium in Clemson, South Carolina (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Runner II – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Runner II for Miami @ Clemson at Clemson University in Clemson, South Carolina (10/1/26-10/3/26),for the ACC Huddle broadcast on ESPN. Runner II crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Minimum 8 shows as a regional-level runner in live remote productions
- Reliable communication by cell, text, and email
- Check in and out each day with the operations team
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility II – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Utility II for Miami @ Clemson at Clemson University in Clemson, South Carolina (10/1/26-10/3/26),for the ACC Huddle broadcast on ESPN. Utility II crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 7 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Skycam Utility – BYU @ TCU – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for BYU @ TCU at Amon G. Carter Stadium in Fort Worth, Texas (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Runner – Philadelphia @ Chicago – 9/28/26
Job Description
MING Entertainment is hiring a Runner for Philadelphia @ Chicago at Soldier Field in Chicago, Illinois (9/28/26),for the Monday Night Football broadcast on ABC. Runner crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Previous runner or PA experience
- Reliable communication by cell, text, and email
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility III – Alabama @ Mississippi St – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Utility III for Alabama @ Mississippi St at The Junction in Starkville, Mississippi (10/1/26-10/3/26),for the SEC Nation broadcast on ESPN. Utility III crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries; may assist scenic or lighting and work overhead
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 10 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Runner III – Alabama @ Mississippi St – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Runner III for Alabama @ Mississippi St at The Junction in Starkville, Mississippi (10/1/26-10/3/26),for the SEC Nation broadcast on ESPN. Runner III crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Minimum 10 shows as a regional-level runner in live remote productions
- Reliable communication by cell, text, and email
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility III – Philadelphia @ New Jersey – 9/30/26
Job Description
MING Entertainment is hiring a Utility III for Philadelphia @ New Jersey at Prudential Center in Newark, New Jersey (9/30/26),for the NHL hockey broadcast on ESPN. Utility III crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries; may assist scenic or lighting and work overhead
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 10 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Notre Dame @ North Carolina – 9/30/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Notre Dame @ North Carolina at Kenan Memorial Stadium in Chapel Hill, North Carolina (9/30/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Florida @ Missouri – 9/30/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Florida @ Missouri at Faurot Field at Memorial Stadium in Columbia, Missouri (9/30/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Alabama @ Mississippi St – 9/30/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Alabama @ Mississippi St at Davis Wade Stadium in Mississippi State, Mississippi (9/30/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
