Senior Director, Downstream Marketing

ImpediMed is looking for a Senior Director, Downstream Marketing to join our team! The Senior Director, Downstream Marketing plays a vital role in leading, managing, and growing the adoption and use of ImpediMed’s SOZO® Digital Health Platform to benefit cancer patients! This position will be responsible for new product launches, execution of new and sustaining projects, digital marketing, sales engagement, trade shows and events, new market development programs, sales resource and tool development and training and general sales support as it relates to product questions and positioning. This is a hybrid position based out of our Carlsbad, CA office.

A day in your life as a Senior Director, Downstream Marketing at ImpediMed may include:

• Lead the downstream marketing efforts, linking commercialization planning and goals to company-wide strategy.
• Create and implement innovative marketing plans to deliver the Annual Operating Plan, influencing acceptance by internal senior management, sales leadership, and field sales force to gain buy-in.
• Define the value proposition that Oncology products provide to each customer segment using an evidence-based strategy.
• Collaborate with cross-functional team to meet milestones and ensure timely product launches with a high level of quality.
• Develop promotional strategies, launch materials, sales support tools, educational aids, go-to-market vehicles (direct-to-consumer advertising, field marketing, congresses/convention), to penetrate the market.
• Work closely with Upstream Marketing to provide insight and field and customer feedback regarding new market and concept ideas that include strategic fit, high level unmet clinical needs definition, competitive landscape, sales readiness, and commercial implications, and go, no-go recommendations.
• Oversee ImpediMed’s digital marketing efforts and online presence.
• Oversee Marketing Communications management and strategic direction including communication channel mix.
• Oversee Trade Show and Events management and strategic direction.
• Develop, support and manage Downstream Marketing Team and guide its day-to-day operations, team leader development, coaching and performance management.

To be an amazing Senior Director, Downstream Marketing at ImpediMed, you will have:

• B.A. or B.S. degree required, (MBA or advanced degree preferred)
• Minimum 10 years of professional work experience in marketing/strategy with 5+ years of managerial experience.
• Work experience in the life science, healthcare, or medical device field preferred
• Superior verbal and written communication, teamwork, and emotional intelligence skillsets. Work samples available upon request.
• Strong knowledge of the Microsoft Office product suite and CRM systems for in-bound and out-bound marketing.

What We Offer:

• Life at ImpediMed – It is fast, it is fun, it is evolving, it is growing, and it is filled with smart, passionate, diverse, friendly people who want to make a difference in healthcare. We are 4 miles from the beach and are located within the Carlsbad Research Park with numerous paths and trails great for walking meetings or enjoying the outdoors during your workday by biking, running, or walking.
• Total Rewards – At ImpediMed, we are strongly committed to our employees–their well-being, development, rewards, and recognition opportunities. One way we demonstrate this commitment is by offering a compensation package that benchmarks base pay to the 50th percentile to other companies in our industry to ensure our Total Rewards package is competitive and valuable to employees. The base salary range for this position is between $175,000 – $275,000 annually and the anticipated starting salary for this position is between the minimum and midpoint of the range. Please note the base salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. In addition to base pay, this position is eligible for bonus, equity, and benefits.
• Benefits – We offer full healthcare benefits including Medical PPO/HMO Plan Choices, Dental Plan, Vision Plan; 401(k) with employer match. Basic Life, AD&D, STD/LTD, Employee Assistance Program (EAP) and employee discount programs.

About ImpediMed

Founded and headquartered in Brisbane, Australia with US and European operations, ImpediMed is a medical technology company that uses bioimpedance spectroscopy (BIS) technology to generate powerful data to maximise patient health. ImpediMed produces the SOZO® Digital Health Platform, which is FDA-cleared, CE-marked, and ARTG-listed for multiple indications, including lymphoedema, heart failure, and protein calorie malnutrition and sold in select markets globally.

In March 2023, the NCCN Clinical Practice Guidelines In Oncology (NCCN Guidelines®) for Survivorship were updated and reference bioimpedance spectroscopy as the recommended objective tool to screen at-risk cancer patients for early signs of lymphoedema. With the SOZO Digital Health Platform and L-Dex®, ImpediMed is the only company to offer FDA-cleared technology that uses bioimpedance spectroscopy for the clinical assessment of lymphoedema. The connected digital health platform and large, attractive cancer-related lymphoedema market present an opportunity for continued strong growth through ImpediMed’s SaaS subscription-based business.

For more information, visit www.impedimed.com.

Diversity & Inclusion

It is our diverse teams who drive our innovation, creativity, and success. We value the unique backgrounds and experience of all our employees and share a set of core values of ethical behavior for conducting our business. – Integrity, Accountability, Collaboration, Respect, Quality, Compliance. We continuously strive to provide an environment where employees not only feel they can succeed, but also where they can thrive.

Equal Opportunity Employment

As part of our commitment to providing equal employment opportunities, we take steps to ensure that all qualified applicants are treated fairly. To that end, our decisions around recruitment, hiring, assignment, promotion, compensation, and other personnel factors are made and administered without regard to race, color, religion, genetic information, national origin, sexual orientation, gender identity, gender expression, pregnancy, childbirth or related medical conditions, age, disability, citizenship status, uniform service member status, or any other protected class under federal, state or local law.

If you have a disability that requires accommodations in order to complete the application process, please contact us at [email protected] or (760) 585-2100.

ImpediMed