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- Califórnia
- Californie
- CA
- California
COMPANY:
We are setting the industry standard to influence and inspire through our innovative methods. We merge together cannabis culture with cutting-edge technology to deliver the best possible customer and employee experience(s).
The company operates a fully integrated cannabis business with a footprint that covers the entire breadth of the state of California; the world’s largest cannabis market. We control our supply chain from cultivation to retail, which enables us to deliver clean and tested cannabis products at unmatched prices.
Our mission is to provide the one-stop-shop cannabis experience by offering exceptional customer experience service and diversified products. We strive to build long-term customer loyalty.
JOB SUMMARY:
The ideal candidate will research and identify industry trends and understand the demand for products and services to create market campaigns and strategies. They will also have extensive cannabis industry knowledge. They will be able to create marketing strategies while working with budgets, the overall marketing team, Creative Director, and the owners to understand the company’s overall vision. They will also perform other relevant tasks essential to their role.
DUTIES/RESPONSIBILITIES:
- Produce go-to-market strategies with the assistance of management and the manufacturing team
- Compile consumer, creative and product trends in cannabis and wellness categories
- Work on advertising campaigns with the Marketing and Design team
- Write and create new innovation concepts and product copy
- They will help brainstorm and build out and collaborate with events, social media, and digital marketing teams for campaigns emphasizing specials holidays and strategy targets
REQUIRED SKILLS/ABILITIES:
- Ability to work as part of a team
- Strong management and leadership skills
- Excellent written and verbal communication skills
- Excellent project management and prioritization skills
EDUCATION AND EXPERIENCE:
- Bachelor’s degree in Marketing or related field; preferred
- 4-6 years of marketing experience, with 2-4 years or supervisory experience
- Agency experience is a must!
- State Law requires that applicants be 21 years old and over
- Experience in a legal cannabis market highly preferred
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must be able to lift 15 pounds or more at times
- Must be able to access and navigate each department at the organization’s facilities.
- Must be able to stand, sit for prolonged periods of time, bend, kneel, squat, and twist
We provide equal employment opportunities to all employees and applicants for employment and
prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
IGS Solutions
CALPIRG is seeking a Campaign Associate to help lead our Beyond Plastic campaign.
Everyday, Californians throw away millions of single-use plastic containers, wrappers, packaging and other plastic “stuff.” The big problem with all that plastic is that it can take hundreds of years to fully degrade and the vast majority of it can’t be recycled. That means that almost every piece ever made is still out there piling up in our landfills, littering our streets, and polluting our environment.
CALPIRG’s Beyond Plastic campaign is working to eliminate the single-use plastics we’ve known for decades we can all live without.
We are seeking a Campaign Associate who will spearhead this campaign and work with our experienced team of advocates, researchers, and digital and communications experts.
Entry-level candidates are encouraged to apply; we provide training on advocacy and organizing skills, as well as oversight and on-the-ground training by an experienced advocate. Ideal candidates will have leadership experience, top-notch written and verbal skills, an eagerness to learn, and be ready for a challenge. We value organizing experience, including building campus or community groups.
TYPICAL RESPONSIBILITIES:
- Build powerful coalitions: Reach out to like-minded organizations and affected constituency groups to demonstrate support for our campaign goals.
- Earn traditional media and social media attention: Organize news conferences and write opinion pieces. Build a following on social media for your campaign.
- Lobby elected officials: Coordinate strategy with champions in Congress. Make a convincing case to legislators who are undecided on a particular vote. When a critical vote is happening on your campaign, work to demonstrate the support you’ve been building on the ground to help line up the votes needed to win.
- Research and write reports: Find and analyze data relevant to the issue and our policy proposals to help influence public debate and earn media attention for our cause.
- Identify and cultivate donors: Reach out to foundations and major donors and ask them to fund your campaign.
- Recruit new people to your team: Help build your team by recruiting volunteers, interns and full-time staff.
- Run a grassroots campaign office each summer: Run a campaign office for the summer to raise money to support our campaigns, build our organization and membership, and help build critical and timely grassroots support to win key campaigns while honing your organizing and management skills.
Things to know when you apply
CALPIRG is part of The Public Interest Network, which operates and supports organizations committed to a shared vision of a better world and a strategic approach to social change. Learn more about our network when you apply: https://pirg.org/core-values
Why work with CALPIRG? Check out 10 reasons: https://pirg.org/why-work-with-us/
CALPIRG is an equal opportunity employer and will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.
COVID-19: We take COVID-19 safety very seriously. Employees must follow our COVID safety protocols and be fully vaccinated and boostered. Accommodations are provided to the extent required by law.
PIRG
As Global Product Manager of Vans Women’s and Youth Lifestyle Apparel, you will be responsible for managing the Apparel category targeting the Lifestyle consumer from brief stage through design and development to product introduction and sell through. Vans is a company that nurtures creative thinkers and dreams the unimaginable. We reward those that break out of society’s views on what is possible and impossible and endlessly chase their vision. For you to believe in this very dream would mean being a perfect fit in our company. If you have the desire for creating new and innovative product, take a step in the right direction and bring your talent and ambition to Vans.
Join the Vans Family
Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.
At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.
At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.
By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.
How You Will Make a Difference
What you will do:
In this role you will own responsibilities for managing a collection of Apparel from brief stage through design and development to product introduction and sell through. This includes identification of market trends and the writing of briefs/development of a seasonal line plan, working directly with design and development monitoring progress and keeping projects on calendar, championing the PLM (Product Line Management) process, managing samples, attending, and building presentations and presenting at Global GTM (Go to Market) meetings
How you will do it:
You must use organizational skills and establish procedures to monitor your category via data and trend analysis. Daily, you will be interacting with global and regional merchandising, design, development, marketing, Vans DTC, Vans Europe, Asia and Americas. Cross functional relationship building and information gathering is essential to this role. Manage and inspire your team to achieve department goals.
What success looks like:
Success is defined by a connection you make with the Vans Consumer through the energetic and powerful stories and product you build with a cross functional team. You will also be responsible for key financial targets and yearly performance goals.
Free To Be, Inclusion & Diversity
As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
Years of Related Professional Experience: 7+ years of equivalent/related experience, and prior people leadership.
Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
What we expect you already know:
- Extensive knowledge of Fashion, Streetwear, Art and the global market competitive set; Women’s experience preferred
- Ability to think strategically and act tactically
- Capable of analyzing data and using key findings in decision making
- Strong interpersonal, communication, presentation, and problem-solving skills; leadership skills
- Confident and comfortable in self-starter environment
- Being consumer oriented; exceptional sense of consumer & product trends, style and color
- Possess a strong point of view, balanced with the ability to influence and manage change cross functionally
What we will teach you:
- Work with Sr. Director in the development of seasonal/annual product strategies.
- Build seasonal presentations that highlight key brand initiatives and strategies; and present to global and regional product and marketing teams during line review process.
- PLM input and management.
- Track category margins and FOBs, partner with development to hit seasonal financial targets.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com
We just have one question. Are you in?
Pay Range:
$90,720.00 USD – $136,080.00 USD annually
Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation:
You can review a general overview of each benefit program offered, including this year’s medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
Vans, a VF Company
The BioBrace Market Development Manager (MDM) is responsible for implementing and executing the Market Development portions of the BioBrace commercial plan. The BioBrace MDM will closely collaborate with Marketing Product Managers (PMs), District Sales Managers (DSMs) and Regional Sales Directors (RDs) to drive BioBrace adoption, increase utilization and ultimately achieve or exceed budgeted BioBrace revenue.
Successful performance will be measured by:
- achievement of BioBrace-specific sales quota
- addition of BioBrace to local and regional contracts (ASC, Hospital, IDN)
- favorable BioBrace pricing, aligned with established BioBrace pricing parameters
- other key objective metrics included in Key Performance Indicators annually
The MDM must be seen as a credible, persuasive, ethical, and a trusted advisor always operating in the best interests of ConMed and our Customers.
MDM Responsibilities Include, but are not limited to:
- The regional BioBrace expert advisor trusted with key sales and surgeon engagements
- leading key BioBrace initiatives
- building physician champions
- successfully collaborating with Sales partners to drive BioBrace sales
- supporting BioBrace field marketing activities
- reporting key BioBrace metrics and activities in assigned geographies
- Accountable for compliance with Company policy and procedures, the Quality System and other regulatory requirements.
- Maintains company standards involving ethical and moral character, and always represents the company with the highest professional standards.
Position Requirements
- Bachelor’s Degree from accredited college/university
- 5+ years of related experience in Orthopedic medical sales (sports medicine focus, preferred)
- Market development experience preferred
- Positive attitude, high integrity, experienced negotiation skills, demonstrates ability to effectively communicate and influence at all levels
- Strong Medical Device business acumen, commercial focus and customer skills
- Strong leadership skills, including the ability to provide positive and constructive feedback respectfully to build positive relationships and improve business
- Demonstrates ability to plan and execute a variety of strategies to meet objectives, including sales, training and development, process improvement and change management
Travel Requirements
- · Ability to travel up to 50%
Benefits
CONMED offers a wide array of benefits to fit your unique needs. Visit our Benefits Page for more information.
- Competitive compensation
- Excellent healthcare including medical, dental, vision and prescription coverage
- Short & long term disability plus life insurance — cost paid fully by CONMED
- Retirement Savings Plan (401K) — CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
- Stock purchase plan — allows stock purchases at discounted price
- Tuition assistance for undergraduate and graduate level courses
CONMED is an Equal Opportunity Employer & an Affirmative Action Employer. CONMED is a strong advocate of workforce diversity. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, disability, citizenship status, or veteran status.
If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 800-325-5900 option #3.
CONMED Corporation
The Director of Marketing role is responsible for the leadership of all marketing initiatives, from research to planning to execution and analysis, as well as active leadership roles in data analytics, development and implementation of corporate strategy and new product development and introduction. Senior-level marketing, brand management, product management and/or digital marketing experience required (Food packaging and/or packaging equipment experience required). Must be able to work onsite 5 days/week in Rancho Cucamonga, CA.
Using both creative and analytical skills, the Director, Marketing will work closely with internal and external partners to meet and exceed business objectives through integrated marketing plans, optimizing engagement with dealers and customers, innovating products and leading brand stewardship.
RESPONSIBILITIES:
- Create and execute strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services
- Establish consistent branding messaging for all segments, platforms and products, generating groundbreaking approaches to communicate with our target audiences
- Drive Product Management including new product concept introduction/development, business line strategy development, product positioning, packaging, and pricing strategies to produce the highest possible long-term market opportunities
- Manage website, with enhanced user experience and improved document management features and tools
- Establish and strengthen relationships with vendors, industry influencers and key strategic partners
- Direct sales forecasting and sets performance goals accordingly
- Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
- Lead monthly business analysis including performance assessment of revenue and margins
COMPETENCIES : (Knowledge, Skills, and Abilities)
- Proven ability to handle multiple projects and deadlines, defining the project scope and developing detailed project plans and budgets
- Critical thinker and influential communicator possessing expert level presentation skills
- Exceptional professional writing skills a must
- Proven track record in leading focused, project-oriented teams with the ability to motivate and inspire direct reports and other team members to achieve superior business results
- Exceptional interpersonal skills with the ability to form and deepen relationships with key internal and external partners required; ability to work effectively with different personality types and to gain consensus amongst team members, vendors, dealers, and clients
- Strong strategic thinking and analytical skills; including experience reviewing performance results and making recommendations for future actions
- Financial and business acumen with an entrepreneurial-mind and an internal drive to continuously hit goals and deadlines
- Self-motivation, a proactive mentality with curiosity and desire to learn
- Trade shows
EDUCATION/EXPERIENCE/ADDITIONAL QUALIFICATIONS :
- Bachelors degree in Marketing, Business Administration, Engineering, or related field required; advanced degree preferred
- 8+ years in a senior-level marketing, brand management, product management and/or digital marketing role (Food packaging and/or food packaging machinery industry preferred)
- Experience with integrated communications planning, brand development, digital & social marketing, product development, customer engagement and advertising required
Freeman+Leonard
Product Marketing Manager – Employee Empowerment
US – Remote
Role and Responsibilities
The Product Marketing manager plays a pivotal role in Legion’s mission – turning hourly jobs into good jobs – and tells our story in ways that inspire, educate and motivate prospects, customers and retail industry influencers. The successful candidate is excited to work for a growing startup, curious, and comfortable working with go-to-market and product teams to translate the value Legion’s products deliver to solve critical workforce management challenges.
This role is full-time, reporting to the VP of Product Marketing, and is a fully remote position.
Critical Capabilities include:
- Develop Product Level Messaging: Identify key personas for our buyers, who they are, how they buy, their critical buying criteria, and the “so what” for why it is essential. Collaborate cross-functionally to develop product messages and value propositions that support the buying journey and resonate with target personas.
- Support Customer Adoption: Develop messages and content to help retailers drive the adoption of empowerment tools with their employees.
- Customer Communications: Manage and write release announcements and other customer communications.
- Competitive Intelligence & Market Analysis: Research and analyze current business situations and workforce-related trends to proactively position Legion’s employee empowerment solutions through compelling messaging that addresses those critical issues and drivers.
- Support Sales with Product Value Propositions: Create impactful sales tools and resources, including collateral, thought leadership, and presentations, and partner with sales development reps on key demand generation sequencing messages.
- Support Demand Generation Campaigns: Create and deliver compelling messages and presentations for marketing programs, demand-generation webcasts, and events.
- Develop Customer Value Stories: Create customer stories and package the value they have derived from Legion
- 5+ years of technology marketing experience with Employee Engagement software solutions such as earned wage access, communications or task management and retail background.
- Strong product or industry marketing background with employee engagement solutions for frontline workers.
- Superior written and verbal communication and storytelling skills
Personal attributes and values
- Self-starter who can identify problems, proactively suggest, and execute creative solutions.
- An analytical and curious individual passionate about understanding how products work and their value to customers.
- A “get stuff done” person who can juggle multiple programs and initiatives.
- Team player who is willing and able to collaborate
COMPENSATION & BENEFITS
Salary Range: $110,000 – $140,000 plus bonus
At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, Legion determines pay for positions using local, national, and industry-specific survey data. Our posted salary range is done so in good faith based on national data and may be refined for a candidate’s region/town/cost of living. We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position.
Benefits include, but are not limited to:
- $0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
- 401k plan
- Unlimited Paid Time Off and Paid Holidays
- Parental Leave
- Equity
- Monthly Wellness Reimbursement
- Monthly Lunch on Legion
Legion Technologies
Job Description
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and digital media—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.
The Cadent Product team is seeking an ambitious, experienced product leader to guide our Converged TV DSP though a cycle of rapid growth and expansion. Leveraging data driven decision-making, your in-depth knowledge of demand side platforms and the ad tech ecosystem, you will manage our Converged TV DSP roadmap and partner with platform sales and business development teams on go-to market strategy.
About you:
- You are a strategic leader who also knows how to deliver exceptional software and business outcomes to users.
- You are a collaborative and proactive business partner who has experience working across engineering, operations, business development and client success teams to deliver value to customers.
- You are an amazing listener, communicator, and problem-solver
- You have an expert level understanding of the programmatic ad tech ecosystem
- You have demonstrated success defining and launching products, as well as evolving existing products
What you’ll do:
- Define the DSP product roadmap through client feedback, market analysis and competitive research
- Determine product demand, position, viability, and profitability and prioritize accordingly
- Lead and influence a team of product owners and software engineers to create clearly defined product and feature concepts, business requirements and practical implementation plans to deliver
- Break down complex, unstructured problems into well-defined, manageable problems recommended solutions
- Provide product education and ecosystem thought leadership throughout the organization
- Support platform sales and business development partnerships and conversations; manage demo environments and scripts to ensure our product shines to current and potential new customers
- Lead thoughtful, well-crafted DSP RFI and RFP responses
- Foster strong working relationships with various internal departments including Product team colleagues, Engineering, Sales/Business Development, Marketing & Operations
- Recruit talent across product and engineering teams
Your skills and experience
- 7-10 years of experience as a Product Manager for a DSP, SSP or DMP
- Excellent written and verbal communication skills; experience with executive level communication and presentations
- Ability to understand and construct complex data algorithms
- Functional knowledge of SQL and ability to run ad-hoc analyses with minimal involvement from engineering a plus
- Bachelor’s degree, Computer Science degree a plus
If the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!
The full-time annual base salary ranges for this role are listed below, by location. We take into consideration an individual’s background and experience in determining final salary. Please note, this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Cadent is willing to pay at the time of this posting. All regular Cadent employees are eligible for a target bonus, health insurance, 401(k), life insurance and disability benefits, Flexible Time Off (FTO), special leaves that include disability, parental, and family care leave, and a wide array of voluntary benefits including pet insurance.
Cadent
Our Mission
Technology for the $130-billion pet industry is so antiquated, and it has caused large frictions for pet economy to progress. This must be fixed.
We believe we can contribute to the pet industry progress by empowering every one in the pet community. We strive to build the most trustful, impactful, yet simple-to-use solutions for every one in this space, help them thrive and make their dreams come true.
Our Team
We are a fully remote team with employees across every time zone in the US, and a small hub in Los Angeles.
We believe that to build the best product and service, we need the best talent. So we strive to find and assemble the best team we could ever build. Everyone is so passionate, talented, and extremely customer-focused.
Our Culture
We always ask ourselves this question: what if MoeGo disappears tomorrow, would that be a big difference to our customers?
We are not interested in being another normal alternatives in the market. Our motivation is to discover and solve a series of real, impactful problems, to bring the level of standard to another level.
We strive to drive changes for the better.
Responsibilities
- Driving customer lifetime value by defining the customer journey; deploying programs to help drive business value with customers, customer goal achievement, new features, and new use-cases; collaborating across teams to identify and pursue customer growth opportunities.
- Representing the voice of the customer and influencing internal stakeholders by promoting a customer-centric mindset across the organization.
- Architecting the customer success organization and solutions to leverage and scale in support of our revenue ambitions, including striking the right balance for the services and support offered to our broad range of customer segments – Large Enterprise, Mid-market, SMB, and Free/Open.
- Build a global professional services organization to support customers from onboarding and training through to long-term multi-stage digital transformation projects.
- Partnering very closely with our sales teams to engage with leaders at prospective customers and existing customers to define goals and leverage our products and services to achieve them.
- Leading, expanding, and mentoring the Customer Success teams by setting the strategy and priorities, hiring, training, and developing a world-class team.
Qualifications
- Bachelor degree required.
- A minimum of 3 years experience in a Customer Success Manager role. Sales experience will also be considered.
- Experience building and managing Customer Success and or Professional Services teams in a fast-paced, dynamic environment.
- A strong strategic vision for the customer experience, professional services, and customer support.
- Technical and SaaS experience and an ability to speak to technical customers in their language.
- Works well under pressure, capable of handling multiple tasks with good time management skills.
- Team player, willing to go the “extra mile” to achieve success.
MoeGo offers a competitive compensation package (base salary, performance bonus, equity and benefits). We offer UHC Select Plus PPO Platinum Medical, UHC Dental and UHC Vision plans to employees and their family members at no cost to employees.
MoeGo is committed to creating a diverse and inclusive work environment, and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
MoeGo
MadKudu is the only predictive lead scoring platform built for B2B SaaS companies. We help go-to-market teams use data and signals to execute better segmentation, prioritization, and personalization of their leads and ultimately resulting in increased revenue.
We are looking for a collaborative and strategic content marketing leader who has experience building data-driven content to SaaS products. In this role, you’ll be one of the first members of the growing marketing and GTM team. You’ll have a sizable impact on the company developing the MadKudu story, and play a key role in establishing MadKudu as a critical tool in the market with a unique perspective.
We recently raised our Series A of $18 million led by Felicis with participation from BGV, Alven, HarbourVest, Techstars and notable GTM and PLG experts like Elena Verna, former CMO at Miro, Darius Contractor, CPO at Vendr, or Sahil Mansuri, CEO of Bravado. It is a super exciting time to join the team!
Responsabilities
- Content strategy: Develop comprehensive full-funnel content strategy for our core ICPs, included a channel strategy aligned to how they learn and buy. This strategy should include proprietary data to drive our unique perspective.
- Content creation: Execute on content creation aligned to the content strategy in multiple channels including long-form, guides, podcast, and video.
- Content distribution: Work with our demand generation lead to establish on effective content distribution strategy including influencer relations, marketing communications, communities etc.
- Content analysis: Report on content performance as it aligns to company goals, working with the GTM team on learnings and improvements.
Requirements (skills)
- Bachelor’s degree or equivalent start up experience required
- 5+ years of experience in content marketing
- Exceptional communicator with the ability to tell a compelling story and to distill complex ideas into simple concepts for various stakeholders
- A natural sense of curiosity, an instinct to utilize Google and research to solve a problem or learn something new
- Experience and comfortability with new technologies (ie generative AI)
- Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
Application process
- Interview with Recruiter
- Interview with Manager
- Work Sample + Virtual Onsite Interview
- Values Call
- Interview with CEO
- References
- Offer
About MadKudu
Founded in 2015, MadKudu is focused on tackling one of the hardest challenges facing businesses today: relevance at scale. Today we help marketing & sales teams at B2B companies make the best decisions at every phase of the customer journey – smart forms that dynamically re-route high-potential leads to a ‘fast lane,’ real-time lead scoring to help prioritize the 20% of leads that generate 80% of revenue, and topical enrichment for outbound teams so they can focus on what they do best: helping companies who need their product get it faster.
Founders Sam Levan (CEO) & Francis Brero (CRO) have over 25 years of combined experience in the predictive analytics space, and are combining machine learning and an innovative methodology to help SaaS companies make the best decisions at every step of the customer funnel.
MadKudu is based in Mountain View, California & Paris, France – two places known for brilliant engineers, delicious wine and a love for the outdoors. We recently raised our Series A of $18 million led by Felicis with participation from BGV, Alven, HarbourVest, Techstars and notable GTM and PLG experts like Elena Verna, former CMO at Miro, Darius Contractor, CPO at Vendr, or Sahil Mansuri, CEO of Bravado.
MadKudu
Position Summary
The Brand Manager will lead product portfolio management and brand-building programs for a specific product category within the Califia Farms portfolio. This business leader will use consumer insights, category/competitive insights, and business analytics to drive product line strategies to deliver annual revenue and gross margin targets. He/she will collaborate closely with cross-functional partners to drive innovation and renovation projects from concept through post-commercialization business analysis.
This role is based out of our headquarters in the Arts District, Downtown Los Angeles, and works in office Tuesday through Thursday.
Responsibilities
- Lead product management, portfolio management, innovation and marketing activation for a specific product line(s) within the Califia portfolio (exact product line may vary depending on business needs)
- Build and implement plans to deliver annual volume, revenue and gross margin targets
- Understand market trends and manage the categories according to the evolving competitive landscape and changing consumer needs
- Leverage business insights and analytics across core product lines to gain alignment on business decisions
- Build business cases and drive subsequent project stage-gate recommendations
- Work inter-dependently with key functional counterparts in R&D, Sales, Finance and Operations to drive strategic projects forward
- Lead cross-functional teams to develop, incubate and launch innovation and line extensions
- Develop project revenue and consumption forecasts
- Create and manage detailed project timelines to ensure delivery of project milestones
- Develop consumer learning plan and execute research to drive insights that impact the business
- Identify structural components and graphics of packaging to best convey product proposition
- Lead development of marketing support plan to build awareness of product lines
- Build annual marketing plans that effectively drive HH penetration, brand awareness and trial
- Collaborate with Sales to build selling materials and selling strategy
- Develop, manage and track annual budget and spending
- Make recommendations on improving resourcing, process, etc.
- Coach, manage and train Coordinators/Assistant/Associate Brand Managers to build capabilities required to progress in their career
Qualifications
- MBA preferred, but not required
- Previous experience working in consumer-packaged goods, food and beverage marketing
- Minimum of 3-4 years in a previous brand management role
- Exhibits a deep understanding of and experience with syndicated consumption and panel data (IRI, Nielsen, Numerator, etc.) in order to effectively measure business performance and drive actions
- Understands the levers of a product P&L including revenue, gross margin, COGS, etc.
- Experience leading consumer research, including concept testing, sensory testing, focus groups, etc.
- Experience leading cross-functional project teams to successfully launch new products
- Experience developing marketing campaigns that build awareness and drive in-market performance
- Ability to lead with confidence, gain consensus and influence others
- Exceptional collaborative partner to peers
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
Califia Farms