The Director of Marketing role is responsible for the leadership of all marketing initiatives, from research to planning to execution and analysis, as well as active leadership roles in data analytics, development and implementation of corporate strategy and new product development and introduction. Senior-level marketing, brand management, product management and/or digital marketing experience required (Food packaging and/or packaging equipment experience required). Must be able to work onsite 5 days/week in Rancho Cucamonga, CA.
Using both creative and analytical skills, the Director, Marketing will work closely with internal and external partners to meet and exceed business objectives through integrated marketing plans, optimizing engagement with dealers and customers, innovating products and leading brand stewardship.
RESPONSIBILITIES:
- Create and execute strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services
- Establish consistent branding messaging for all segments, platforms and products, generating groundbreaking approaches to communicate with our target audiences
- Drive Product Management including new product concept introduction/development, business line strategy development, product positioning, packaging, and pricing strategies to produce the highest possible long-term market opportunities
- Manage website, with enhanced user experience and improved document management features and tools
- Establish and strengthen relationships with vendors, industry influencers and key strategic partners
- Direct sales forecasting and sets performance goals accordingly
- Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
- Lead monthly business analysis including performance assessment of revenue and margins
COMPETENCIES : (Knowledge, Skills, and Abilities)
- Proven ability to handle multiple projects and deadlines, defining the project scope and developing detailed project plans and budgets
- Critical thinker and influential communicator possessing expert level presentation skills
- Exceptional professional writing skills a must
- Proven track record in leading focused, project-oriented teams with the ability to motivate and inspire direct reports and other team members to achieve superior business results
- Exceptional interpersonal skills with the ability to form and deepen relationships with key internal and external partners required; ability to work effectively with different personality types and to gain consensus amongst team members, vendors, dealers, and clients
- Strong strategic thinking and analytical skills; including experience reviewing performance results and making recommendations for future actions
- Financial and business acumen with an entrepreneurial-mind and an internal drive to continuously hit goals and deadlines
- Self-motivation, a proactive mentality with curiosity and desire to learn
- Trade shows
EDUCATION/EXPERIENCE/ADDITIONAL QUALIFICATIONS :
- Bachelors degree in Marketing, Business Administration, Engineering, or related field required; advanced degree preferred
- 8+ years in a senior-level marketing, brand management, product management and/or digital marketing role (Food packaging and/or food packaging machinery industry preferred)
- Experience with integrated communications planning, brand development, digital & social marketing, product development, customer engagement and advertising required
Freeman+Leonard
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