Freeman+Leonard

Freeman+Leonard is seeking a talented Creative Director with 10+ years’ experience in a creative leadership role within a marketing agency with a focus on 360 campaigns.

Responsibilities:

• Provide visionary leadership and strategic direction to the creative team, inspiring them to push boundaries and deliver outstanding innovative and inspiring work.
• You will utilize your exceptional knowledge and experience to craft compelling and persuasive content both visually and in written form – experiential.
• Concept and develop innovative and effective advertising and marketing campaigns that align with client objectives and target audience.
• Provide strategic guidance and creative direction to a team of copywriters, art directors, designers and motion designers.
• Provide thoughtful, direct and empathetic feedback to those you manage.
• Collaborate closely with, and sometimes educate cross-functional teams to accurately assess, advise and kick off client needs and business goals.
• Lead brainstorming sessions and creative workshops to generate fresh ideas and concepts, encouraging a collaborative and supportive environment.
• Write and edit persuasive and compelling copy for various mediums, including print, digital, social media, video, and more.
• Ensure all copy produced is accurate, engaging, and consistent with the client’s brand voice and messaging.
• Stay up-to-date with industry trends, competitor campaigns, and emerging technologies, leveraging this knowledge to drive innovation and creativity.
• Provide constructive feedback and guidance to team members, fostering their professional growth and development.
• Collaborate with clients, attending meetings and presentations to effectively communicate and defend creative concepts and strategies.
• Assist in managing project timelines, budgets, and resources to ensure efficient and timely delivery of projects.

Requirements:

• Bachelor’s degree in Advertising, Marketing, Communications, or a related field
• Proven experience (10+ years) in a creative leadership role within a marketing agency or similar environment with a focus on 360 campaigns.
• Strong portfolio showcasing successful and impactful work across multiple channels, including commercials, radio, print, and digital.
• Proficiency in industry-standard software and tools such as Adobe Creative Suite.
• Excellent communication and interpersonal skills, with the ability to build strong client relationships and collaborate effectively with cross-functional teams.
• Bonus points for new technology conceptual experience like (UE5, AI, Etc.)
• Bonus points for AI usage and prompting knowledge experience.
• Bonus points for product or consumer electronics experience.

Freeman+Leonard

The Director of Marketing role is responsible for the leadership of all marketing initiatives, from research to planning to execution and analysis, as well as active leadership roles in data analytics, development and implementation of corporate strategy and new product development and introduction. Senior-level marketing, brand management, product management and/or digital marketing experience required (Food packaging and/or packaging equipment experience required). Must be able to work onsite 5 days/week in Rancho Cucamonga, CA.

Using both creative and analytical skills, the Director, Marketing will work closely with internal and external partners to meet and exceed business objectives through integrated marketing plans, optimizing engagement with dealers and customers, innovating products and leading brand stewardship.

RESPONSIBILITIES:

• Create and execute strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services
• Establish consistent branding messaging for all segments, platforms and products, generating groundbreaking approaches to communicate with our target audiences
• Drive Product Management including new product concept introduction/development, business line strategy development, product positioning, packaging, and pricing strategies to produce the highest possible long-term market opportunities
• Manage website, with enhanced user experience and improved document management features and tools
• Establish and strengthen relationships with vendors, industry influencers and key strategic partners
• Direct sales forecasting and sets performance goals accordingly
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
• Lead monthly business analysis including performance assessment of revenue and margins

COMPETENCIES : (Knowledge, Skills, and Abilities)

• Proven ability to handle multiple projects and deadlines, defining the project scope and developing detailed project plans and budgets
• Critical thinker and influential communicator possessing expert level presentation skills
• Exceptional professional writing skills a must
• Proven track record in leading focused, project-oriented teams with the ability to motivate and inspire direct reports and other team members to achieve superior business results
• Exceptional interpersonal skills with the ability to form and deepen relationships with key internal and external partners required; ability to work effectively with different personality types and to gain consensus amongst team members, vendors, dealers, and clients
• Strong strategic thinking and analytical skills; including experience reviewing performance results and making recommendations for future actions
• Financial and business acumen with an entrepreneurial-mind and an internal drive to continuously hit goals and deadlines
• Self-motivation, a proactive mentality with curiosity and desire to learn
• Trade shows

EDUCATION/EXPERIENCE/ADDITIONAL QUALIFICATIONS :

• Bachelors degree in Marketing, Business Administration, Engineering, or related field required; advanced degree preferred
• 8+ years in a senior-level marketing, brand management, product management and/or digital marketing role (Food packaging and/or food packaging machinery industry preferred)
• Experience with integrated communications planning, brand development, digital & social marketing, product development, customer engagement and advertising required

Freeman+Leonard