Chicago Casting Calls & Acting Auditions

Our client, a major U.S. manufacturer of fine upholstered seating for the home, office, and hospitality industries, distributes their products throughout the U.S. and internationally and are seeking a Director of Marketing who will oversee the development and implementation of marketing strategies.

The Director of Marketing will manage social media, mass marketing, and communications, coordinate special events, and ensure compliance with corporate branding. The position reports to the CEO.

Director of Marketing Responsibilities

• Oversee developing and implementing the Division’s advertising, public relations, and marketing strategy.
• Manage all mass and social media marketing, including maintaining corporate branding and special events
• coordination.
• Partner with the Director of Sales in managing and continuously developing the company’s sales effort.
• Collaborate with internal and external business partners to design, develop, and ensure compliance with
• marketing collateral, advertising, and public relations campaigns.
• Partner with retail partners researching and implementing new opportunities to promote the company and fine-
• tune and improve existing campaigns.
• Communicate with advertising agencies and the corporate communications team on implementing national
• initiatives and digital trends.
• Monitor and maintain all presentations, ensuring all required materials are ordered.
• Ensure community and retailer signage is compliant with corporate branding.
• Conduct in-depth assessments of the performance of marketing campaigns, events, and digital marketing efforts monthly, quarterly, and annually. Present findings to the leadership team to support business plan development, forecasting, and future implementation.
• Utilize assessment results to decrease marketing spend.

Director of Marketing Skills and Requirements

• Bachelor’s Degree or equivalent work experience in a related field required, with a major in business, marketing, advertising, or communications preferred.
• Furniture Industry, Home Furnishings or Flooring experience preferred.
• Excellent verbal and written communication skills and strong organizational and interpersonal skills.
• Ability to meet deadlines while maintaining a professional attitude, deal effectively with confrontational
• situations, and maintain objectivity with homeowners, fellow associates, and all public relations.
• Intermediate or expert knowledge of Microsoft Office, with experience in Google Analytics and Sprinklr, required
• Ability to prepare written documentation and complete contract negotiations.
• Great balance of creativity/out-of-box thinking
• Must be a good business partner
• Budget experience (1M+)
• Oversee staff of 10 or less

Pinnacle Search Partners

Position: Marketing Manager

Location: 1 MetroTech Center, Brooklyn, NY

Employment Type: Full-Time

Reporting to: Chief Business Officer (CBO)

Job Summary: We are seeking a specialized Marketing Manager with expertise in increasing brand awareness for our innovative technology company. The ideal candidate will have extensive experience in strategy building, B2B marketing, and the food and beverage (F&B) or food service industry. The ability to understand the unique dynamics of the F&B industry and develop targeted marketing initiatives is essential for this role.

Responsibilities:

• Develop and execute comprehensive marketing campaigns and events across various channels, including direct mail, social media, print, trade shows, white papers, etc.
• Create and implement brand and marketing strategies, ensuring consistent messaging and brand identity across all platforms and products.
• Utilize data and analytics to test and optimize marketing campaigns, aligning them with marketing goals and objectives.
• Assist in planning and executing social media efforts, ensuring consistent content, timely responses to comments and DMs, and monitoring key performance indicators (KPIs).
• Coordinate media announcements and press releases, manage press kit updates, and maintain proactive communication with new clients.
• Track and analyze relevant marketing metrics, utilizing data analytics to optimize campaigns, refine marketing strategies, and drive overall company growth.
• Conduct market research to gain a deeper understanding of the target market, customer needs, and competitive landscape, and adapt marketing strategies accordingly.
• Develop a strategic action plan to maintain a positive public perception, including writing and releasing press articles and effectively responding to media inquiries.
• Establish and nurture relationships with customers, internal teams, and public interest groups to foster brand loyalty and partnerships. 

Qualifications:

• Bachelor’s degree in Marketing or a related field is preferred.
• At least 7 years of experience in outside sales, with a focus on marketing.
• Strong background in marketing within the Food and Beverage (F&B) or Hospitality industry.
• Additional experience in marketing highly technical products, particularly in hardware and SaaS software, is a plus.
• Excellent written and verbal communication skills.
• Proven ability to develop and execute successful marketing strategies.
• Exceptional interpersonal skills to effectively collaborate with diverse personalities.

About Us: 

Aniai is an innovative technology company that specializes in developing advanced solutions for the restaurant industry. With our robotic kitchen solutions, we are revolutionizing food production processes, enhancing quality control, addressing labor shortage issues, and promoting sustainable practices. Learn more about our company and products at www.aniai.ai.

• We are proud to announce that Alpha Grill, developed by Aniai, has been honored with the Kitchen Innovation Award at the National Restaurant Association Show: https://bit.ly/aniaiaward
• Watch the video showcasing our innovative technology: https://bit.ly/aniai.
• Read our recent press article highlighting the impact of our solutions on the restaurant industry: https://yhoo.it/3IV18RJ

If you are a motivated and results-driven professional with a strong background in marketing and a passion for the restaurant industry, we want to hear from you. Join our dynamic team and contribute to our mission of transforming the restaurant industry through innovation and technology.

Aniai

At Seneca, we believe that your home should complement and enhance your lifestyle. We make this possible by creating homes and communities for lease that prioritize a personalized, maintenance-free, tech-enabled, and wellness lifestyle with award-winning design. We are interested in creating neighborhoods that curate a true sense of community and we approach this in an intentional and holistic manner.

A division of Christopher Homes, Las Vegas’ top Luxury homebuilder, Seneca is able to leverage 40 years of luxury residential placemaking experience and an array of diverse backgrounds in real estate development which creates a vertically integrated platform which Seneca operates from.

Seneca is: Living. Simplified.

Job Summary

Seneca is seeking to bring on a Director of Marketing to develop and implement comprehensive digital marketing strategies and campaigns. This responsibility involves assessing and creating the marketing plan, planning, coordinating, and performing all marketing efforts.

What you’ll do:

• Lead the overall development, management, and execution of all digital marketing strategies including social media (paid and organic), Search Engine Optimization (SEO), Search Engine Marketing (SEM), text and email campaigns and influencer marketing
• Develop engaging and relevant content for digital channels, including website, blog posts, and video marketing
• Manage the company’s social media presence across platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok, etc. Create, curate content, schedule posts, engage with followers, and analyze social media metrics to optimize performance
• Monitor digital marketing KPI’s, track campaign performance, and generate regular reports to evaluate the success of marketing initiatives. Use data-driven insights to identify areas for improvement and recommend actionable strategies
• Set marketing goals and objectives
• Identify the company’s target resident demographics
• Directly manage all third-party consultants involved with marketing, branding and advertising
• Analyze company’s marketing strategy and suggest improvements
• Create and present the annual marketing budget, plan and strategy
• Ensure all marketing communications and advertising is in alignment with brand standards and established guidelines
• Stay up to date with emerging digital marketing trends, technologies, and best practices

What you bring:

• 6-8 years’ experience in a senior level marketing role; Hospitality experience preferred
• BA in Marketing or similar relevant field
• Ability to manage a marketing budget and performance-driven marketing plans 
• Ability to monitor key performance metrics and make real-time decisions based on findings with a focus on maximizing lead generation
• Excellent analytical, copy writing, and presentation skills
• Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
• In-depth knowledge of big data analysis
• Excellent organizational and time management skills
• Excellent communication and interpersonal skills
• Additional marketing certifications are a plus

We offer excellent benefits including:

• Medical, dental, and vision insurance
• Life and disability insurance
• Paid time off
• Paid holidays
• 401K plan with employer match

Seneca

At Seneca, we believe that your home should complement and enhance your lifestyle. We make this possible by creating homes and communities for lease that prioritize a personalized, maintenance-free, tech-enabled, and wellness lifestyle with award-winning design. We are interested in creating neighborhoods that curate a true sense of community and we approach this in an intentional and holistic manner.

A division of Christopher Homes, Las Vegas’ top Luxury homebuilder, Seneca is able to leverage 40 years of luxury residential placemaking experience and an array of diverse backgrounds in real estate development which creates a vertically integrated platform which Seneca operates from.

Seneca is: Living. Simplified.

Job Summary

Seneca is seeking to bring on a Director of Marketing to develop and implement comprehensive digital marketing strategies and campaigns. This responsibility involves assessing and creating the marketing plan, planning, coordinating, and performing all marketing efforts.

What you’ll do:

• Lead the overall development, management, and execution of all digital marketing strategies including social media (paid and organic), Search Engine Optimization (SEO), Search Engine Marketing (SEM), text and email campaigns and influencer marketing
• Develop engaging and relevant content for digital channels, including website, blog posts, and video marketing
• Manage the company’s social media presence across platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok, etc. Create, curate content, schedule posts, engage with followers, and analyze social media metrics to optimize performance
• Monitor digital marketing KPI’s, track campaign performance, and generate regular reports to evaluate the success of marketing initiatives. Use data-driven insights to identify areas for improvement and recommend actionable strategies
• Set marketing goals and objectives
• Identify the company’s target resident demographics
• Directly manage all third-party consultants involved with marketing, branding and advertising
• Analyze company’s marketing strategy and suggest improvements
• Create and present the annual marketing budget, plan and strategy
• Ensure all marketing communications and advertising is in alignment with brand standards and established guidelines
• Stay up to date with emerging digital marketing trends, technologies, and best practices

What you bring:

• 6-8 years’ experience in a senior level marketing role; Hospitality experience preferred
• BA in Marketing or similar relevant field
• Ability to manage a marketing budget and performance-driven marketing plans 
• Ability to monitor key performance metrics and make real-time decisions based on findings with a focus on maximizing lead generation
• Excellent analytical, copy writing, and presentation skills
• Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
• In-depth knowledge of big data analysis
• Excellent organizational and time management skills
• Excellent communication and interpersonal skills
• Additional marketing certifications are a plus

We offer excellent benefits including:

• Medical, dental, and vision insurance
• Life and disability insurance
• Paid time off
• Paid holidays
• 401K plan with employer match

Christopher Homes

Job Title: Digital Coordinator

Job Summary:

We are seeking a talented and motivated Digital Coordinator to join our team. As the Digital Coordinator, you will play a crucial role in managing our online presence, including website management, social media account management, digital ad deployment, and assisting with various digital design needs. This position is mostly in person. If you are a tech-savvy professional with a passion for digital marketing, design, and website management, we want to hear from you!

This is a full-time role. 

Responsibilities:

• Manage and update the company website, ensuring it is visually appealing, user-friendly, and regularly updated with relevant content.
• Identify and resolve any errors or issues on the website promptly and efficiently.
• Manage on-site reviews.
• Assist with managing the company’s Shopify store, including product updates, and order fulfillment.
• Oversee the company’s creative to ensure congruency across platforms.
• Oversee the company’s social media accounts, particularly Instagram and Facebook, by creating engaging content, scheduling posts, and responding to comments and inquiries. 
• Develop and execute digital advertising campaigns across various platforms to increase brand awareness and drive traffic to our website.
• Collaborate with the marketing team to create compelling graphics and visual assets for online promotions, email marketing campaigns, and social media.
• Create and Publish weekly email and SMS marketing campaigns. 
• Utilize Photoshop and Adobe Illustrator to create high-quality visuals and designs that align with our brand identity.
• Stay updated on industry trends and best practices in digital marketing, design, and website management.

Requirements:

• Proven experience in website and marketing management
• Strong understanding of digital marketing strategies and best practices, including SEO, social media marketing, and digital advertising.
• Proficiency in social media platforms, particularly Instagram and Facebook, including knowledge of analytics and insights.
• Experience deploying and managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, or LinkedIn Ads.
• Excellent graphic design skills, with expertise in Adobe Photoshop and Adobe Illustrator.
• Familiarity with Shopify Plus
• Strong attention to detail and the ability to prioritize tasks in a fast-paced environment.
• Excellent communication skills, both written and verbal.
• Ability to work independently as well as collaboratively within a team.

We provide a supportive and inclusive work environment where creativity and innovation are encouraged. If you are passionate about digital marketing, design, and website management, and want to be part of a growing team, please submit your application, including your resume and portfolio showcasing your relevant work.

Note: Due to the nature of the position, please include samples of your digital design work, such as social media graphics or website designs, in your portfolio.

Ortho Mattress, Inc.

Pharcomed Corp is looking for a Junior Marketing Coordinator to join their team to help launch their multinational hair growth dermocosmetic product line into new territories. This role is available to candidates interested in a part-time opportunity with the potential of converting to full-time.

As a Junior Marketing Coordinator, you will assist in conceptualizing and executing material both traditional and digital for our dermo-cosmetic product line. This includes but is not limited to brand strategy, storytelling ideation, content creation, competitor analysis, KPI tracking and event planning. You will collaborate with the sales team to help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events.

Responsibilities:

Creative:

• Coordinate print advertising campaigns, including design, production, and distribution of marketing materials and communications to promote awareness and Tricovit brand campaigns to Salon Providers, their clients and end-user.
• Quality assurance of client’s assets for job processing: unit specs, copy, images, files, legal specifications. 
• Lead creative development of merchandising and “swag” to promote Tricovit to clients, including identifying vendors and negotiating costs.
• Manage budgeting and invoicing for marketing materials.
• Create presentations and compile materials for Client meetings and new business pitches.
• Support the creation of product comps.
• Manage and update the company’s website using WordPress or other content management systems.
• Support the implementation of performance marketing initiatives, such as Google Ads or social media advertising.
• Assist in email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Contribute to e-commerce initiatives, including product listings, promotions, and customer support.

Product Development:

• Collaborate with Manager to support new product launches, gaining experience in the process of end-to-end product development.
• Support Manager on product/formula/samples/artwork questions from other teams.
• Prepare competitive product overviews as needed to support product ideation and development. – Includes researching, creating and proposing new product innovation recommendations.
• Participates in brainstorming sessions with Strategy and Creative teams. 

Data / Analysis / Insights Collection:

• Create presentations (PowerPoint), assist proofing and compile materials for Management Meetings covering state of business, financials.
• Attend relevant internal and Client meetings and proactively contribute to conference reports by compiling notes indicating key points and clear next steps. 
• Assist with market analysis including but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance. 
• Prepare competitive product overviews and formula analysis to support product ideation and development.
• Track, analyze and report the success of campaigns and events.

Special Projects:

• Plan and execute campaigns and events.
• Lead shipments of samples between domestic and international cross-functional stakeholders.
• Support team in preparation of management meetings.
• Support departmental leadership in annual strategic planning and budgeting.
• Writing project briefs, providing copy and design direction, managing deadlines and ensuring product messaging and claims are accurate, consistent and ensure legal compliance.

What We Want To See:

• A passion for traditional and digital marketing / social media, influencer and brand ambassador.
• Excellent organizational, project management and problem-solving skills to juggle multiple responsibilities at once and consistently meet deadlines.
• Excellent writing and copy editing skills.
• Comfortable looking and analyzing data to measure performance.
• Collaborative work approach.
• Ability to identify problems head on and propose sustainable solutions in a quick and efficient manner.
• Has a strong creative eye and ability to create and identify brand assets.

*Please send us any work samples you may have.

Requirements:

• Bachelor’s Degree in Marketing, Advertising, Communications or relevant equivalent experience.
• Bilingual in Spanish is highly preferred.
• Experience with WordPress or other content management systems.
• Familiarity with print advertising processes and design principles.
• Basic understanding of budgeting concepts and analytics tools.
• Knowledge of Google Analytics or similar platforms for tracking campaign performance.
• Familiarity with performance marketing tactics, such as search engine optimization (SEO) or pay-per-click (PPC) advertising.
• Understanding of email marketing best practices and tools.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Able to navigate various leadership styles and collaborate with international stakeholders.
• Must be computer literate with proficiency in Adobe Suite, MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software and operating systems.

Pharcomed Corp.

LZMFG is seeking an accomplished professional to spearhead the development and execution of the brand’s global marketing strategy. This pivotal role entails close collaboration with the e-commerce division of Adam LZ, an esteemed content creator and professional driver. Amidst the realm of fervor and distractions, we are in search of an individual who excels under pressure, exhibits a strong work ethic, adeptly communicates with our dedicated fanbase through strategically aligned campaigns, and possesses the flexibility to embark on occasional business travels. The ultimate objective of this role is to propel LZMFG to new heights by instituting a framework of organization and formulating a comprehensive roadmap to achieve our envisioned goals. Given the absence of this position within our organization, the brand manager will rely upon your expertise and visionary leadership to justify, conceive, and meticulously document our creative endeavors.

• Set goals and plan for the business, do research, and report on progress
• Manage and collaborate with brand manager on how to spend the budget, making changes to get the best results
• Lead teams to test different advertising strategies and find what works best
• Work with the media team to create new digital content for social media, our website, and partnerships
• Manage social media channels and develop a posting cadence that effectively communicates to our audience 
• Look for new channels and trends to advertise on, in collaboration with the media team
• Coordinate creative ideas with the Brand team and find the best ways to reach our audience
• Come up with new ideas and collaborate with the brand manager and media team to make them happen
• Manage and develop the framework, set goals, and give feedback
• Improve the performance of our content and report on how well it’s doing
• Work with other departments to plan and create videos and photos
• Make sure the production process runs smoothly, from planning to the final product
• Manage the production schedule according to the marketing strategy and CEO’s direction
• Be on set during production, support the team, and make decisions
• Help with organizing and troubleshooting digital files

Qualifications and Skills

• 5+ Years Experience with Production, and Marketing Campaign Management
• Familiarity working in the E-commerce/Digital Marketing Media Space
• In-Depth Knowledge of Content Platforms (YouTube, IG, TikTok, Facebook)
• Familiar with Project Management Tools such as (ex: Slack, Airtable, Monday.com, and Google Suite)
• Must be organized with strong written and verbal communication skills
• Understanding of all aspects of production (Pre Pro, Videography, Written, Post Production, Dissemination)
• Ability to time block and keep people on track and accountable toward a deadline
• Creative thinker with the ability to pivot and make decisions
• Automotive knowledge is a plus
• Photo and video skills is a plus
• Hands-on experience in Production, and Adobe Creative Suite is a plus
• Understanding of quality and QA process in relation to video production and design (Frame.io)
• Ability to Pre Produce content

Compensation

• Competitive salary commensurate with experience 
• Health Insurance
• PTO (Paid Time Off)
• Exclusive Discount Offerings

This position could be the first of many for our marketing team and we are looking for someone who is hungry to help us build something that others will aspire to be a part of. 

LZMFG

At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.

Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.

We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.

The Technical Product Manager will provide leadership and execute improvements and innovation across the Alchemee (previously The Proactiv Company) suite of products, especially its direct to consumer website and sales. He/She will work on projects that support optimizing the current business, as well as, the future of the business, including A/B and MVT testing and optimization, with the primary focus to provide coherent decision support and ROI validation, plus valuable insight into what drives improvements for KPIs.

The ideal candidate is a self-starter who enjoys a fast-paced environment and is experienced at multitasking projects, assisting in planning-related tasks, and has an eagerness to learn and grow. This person must have strong analytical skills, be comfortable with challenging the status quo of current processes and provide solutions to drive efficiencies, display a strong sense of ownership and be committed to their work.

The ideal candidate is a self-starter who enjoys a fast-paced environment and is experienced at multitasking projects, assisting in planning-related tasks, and has an eagerness to learn and grow. This person must have strong analytical skills, be comfortable with challenging the status quo of current processes and provide solutions to drive efficiencies, display a strong sense of ownership and be committed to their work.

Essential Functions

• Leads product strategy, innovation and execution specific to improving site experience, functionality and usability, resulting in improved lead generation and conversion.
• Collects, manages and maintains requirements from stakeholders across product releases. Works with internal stakeholders (e.g. Direct to Consumer Marketing teams) to prioritize tasks.
• Partners with DTC and Analytics teams to set targets and goals and measure performance against goals, and to collaboratively determine next best actions. Optimizes DTC KPIs, such as reducing bounce rate, improving click thru rate (CTR), growing sales, etc.
• Serves as subject matter expert on A/B and MVT testing & optimization for e-commerce website and mobile platforms; designs insightful tests (test length, KPIs, AB test vs. MVT etc.) that adhere to testing best practices.
• Communicates and presents test results, insights, and recommendations to all levels of the company, clearly and concisely.
• Develops and documents testing processes and policies to further increase the quality and rigor.
• Drives further growth thru data analysis, understands and exploits key metrics to target immediate opportunity for growth.
• Manages timelines from inception to launch by partnering with key stakeholders and leading a cross-functional team of engineers, editors, designers, marketers, SEO specialists and QA engineers to get projects done on-spec and on-time.
• Coordinates with internal teams to ensure product system/tool features and tests are implemented consistently across all websites, mobile, and other platforms.
• Educates and trains internal teams on product best practices, specifications and key benefits.
• Be the domain expert on competitive web product design and features; performs competitive analyses among peer groups and across the industry.
• Other duties as assigned.

Education, Knowledge, Skills, & Abilities

• Bachelor’s degree in Information Technology, Communications or a similar field is required
• Five (5) or more years of related experience in product management of consumer-facing web properties and products is required.
• Experience using product roadmaps, consumer flows, user stories, and wireframes; Ability to write and updates specifications and user stories that communicate a clear and detailed blueprint of product releases and features.
• Demonstrated experience in combining partner requirements into a product vision
• Demonstrated experience writing specifications and creating wireframes.
• Demonstrated experience in user testing, data analytics and site optimization. Experience with Web analytics tools, required; familiarity with Web A/B testing tools, a plus.
• Excellent analytical and problem-solving skills
• Highly motivated self-starter;
• Ability to make decisions with imperfect information and shifting priorities;
• Comfortable with a fast-paced, ever-changing, creative environment
• Superior communication and interpersonal skills,
• Strong attention to detail;
• Demonstrated ability to influence technical, editorial and UI staff
• Proficiency in all Microsoft Office programs;
• Familiarity with Adobe and Google Analytics, Monetate, usertesting.com, etc.is preferred

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Note: Please, no external agencies or third parties.

Alchemee (formerly The Proactiv Company)

At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.

Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.

We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.

The Senior Manager, Social Media Channels is will understand both the art and science of social marketing, both traditional (PR, etc) and digital (organic media, influencers, etc), and have proven experience managing a large social media budget, multiple campaigns and analyzing results for actionable insights. Will develop and evaluate strategies, plan and execute social efforts, identify and allocate resources (including external agency oversight), and play a large role in achieving our goals and targets for the Alchemee brands (previously The Proactiv Company). This role will closely collaborate with brand marketing, DTC and the Head of Alchemee to identify growth opportunities, propose new social/influencer/PR initiatives, and maximize our visibility in social channels.

The ideal candidate is a self-starter who enjoys a fast-paced environment and is experienced at multitasking projects, assisting in planning-related tasks, and has an eagerness to learn and grow. This person must have strong analytical skills, be comfortable with challenging the status quo of current processes and provide solutions to drive efficiencies, display a strong sense of ownership and be committed to their work.

Essential Functions

• Manage the development and execution of our owned social strategies for the brand(s) while working closely with our internal teams and external agencies (PR, media, influencer) to reach KPIs. Define campaign strategies, messaging, and funnels for scalable audience acquisition.
• Have a solid understanding of budget management and work with agencies and own team to project impressions and other KPIs to help increase awareness and sales for the brand(s).
• Develop the owned media strategy and work with social marketing creator and social media community manager, brand and agencies to bring the vision to life. Goal is to increase awareness, impression, engagement in order to help increase sales.
• Identify relevant and engaging PR activities with KPIs.
• Work with social marketing creators to create and execute organic social media posts that engage with the target audiences. Capture results, analyze performance and identify how to optimize for the near future.
• Work with PR agencies to create relevant and engaging PR plans and execute. Measure results, share cross functionally and optimize for the future. Think Omnichannel.
• Drive creative and marketing efforts in the social space and provide creative performance analysis & reporting in partnership with our analytics team.
• Collaborate with our Brand, Product, and Creative teams to provide recommendations on ads, creative, copy, and landing pages to optimize performance for acquiring new, valuable customers.
• Lead influencer marketing strategy work, identify optimal influencers, KPIs and measure results and optimize. Work closely with brand marketing and ensure brand messaging is compliant.
• Understand multi-channel attribution and work collaboratively with other media channels for lift across customer journey.
• Identify partners, negotiate fees, and manage 3rd party and sponsored social media placements.
• Analyze and optimize campaigns (creative, targeting, bid, audience, daypart, platform etc.) document shifts in allocation from plan and reforecasting based on platform performance and opportunities.
• Manage Social Marketing Creators responsible for creating, trafficking, accurately executing campaigns and ad-hoc reporting.
• Other duties as assigned.

Education, Knowledge, Skills, & Abilities

• Bachelor’s Degree or equivalent experience, required.
• 7+ years of paid social and performance marketing strategy experience, required.
• Track record of building and growing large paid social accounts, especially on Facebook/Instagram, Snapchat, Pinterest, TikTok and other relevant social platforms.
• 5+ years of relevant DR marketing, performance marketing, and/or customer acquisition experience.
• Proven understanding of multi-channel attribution.
• Experience executing online marketing campaigns end-to-end.
• Strong analytical and quantitative skills, including high proficiency in Excel, required.
• Experience with web analytics tools, Adobe Analytics and Visual iQ, a plus.
• Experience managing an internal team as well as external agency/resource including media and/or creative agencies.
• Beauty/skincare industry and/or DTC experience a plus.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Note: Please, no external agencies or third parties.

Alchemee (formerly The Proactiv Company)

Under the general supervision of the VP, Marketing develops strategies, plans and executes advertising, promotion and member communication to reach prospective and existing members. Additionally, this position is accountable for managing multiple marketing, communications and community relations projects and events of moderate to extreme complexity.

DIMENSIONS

• Manages marketing for up to 8 major product lines and up to $1.3MM budget
• Manages the Marketing Project Specialist
• Plays key role in building organization’s growth, generating sales traffic leads into 26 branches and 40-person call center
• Influences the perceived value and quality of $3.6 billion brand (organization)
• Interacts with senior management and product experts/managers
• Operates relational database software, MCIF (Marketing Customer Information File)
• Manages Member Statement content
• Concurrent management of 8-10 complex projects and 6-8 less complex projects to support a $3.6 billion credit union with nearly 200,000 members.
• Manages complex projects that have impact on brand and member growth, member service and credit union profitability.
• Responsible for managing project or event resources: employees, vendors, equipment and facilities.

Supervisory responsibilities

The position reports directly to the Vice President, Marketing. This position has one direct report.

NATURE & SCOPE

• Specializes in the marketing of assigned credit union products including consumer loans (credit card, auto, personal loans, etc.) and deposit marketing. Proactively identifies opportunities and initiates marketing strategies and tactics to increase product penetration, utilization, and profitability of product specialties. Oversees marketing support for Cal Coast Financial Services
• Operates relational database software, MCIF (Marketing Customer Information File)
• Manages marketing activities to support car buying partners (TrueCar and New Cars Inc.).
• Collaborates with the Digital Marketing Team Conceives for the creation of digital assets for product marketing activities (e.g., consumer / member email creation, banner ads, etc.) and acts as a backup for digital content revisions via a content management system.
• Conceives, writes and manages production of fully integrated marketing campaigns across multiple marketing channels. Develops campaigns that are imaginative, engaging, and aligned with the credit union’s brand while also meeting time and budget constraints. Coordinates and ensures accurate and timely communication to employees and management on the execution of marketing campaigns. Crafts talking points as necessary.
• Manages and ensures timely delivery of advertising content on assigned marketing channels. Reviews content and recommends adjustments that optimize channel effectiveness.
• Analyzes and determines cost benefit and ROI of existing and emerging marketing channels.
• Provides clear instruction and direction to vendors. Identifies vendors as necessary. Works with credit union service providers, overseeing and assessing their marketing efforts and monitoring results.
• Confers with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met. Evaluates product performance factors and initiates and executes as appropriate the resolution of performance issues.
• Develops and manages marketing budget for assigned products. Assists in the department’s annual budget development. For assigned products and channels, maintains budget records and periodically provides spending reports to the Senior Vice President, Marketing.
• Manages and provides guidance to the Marketing Specialist.
• Manages credit card campaigns designed to attract new members and increase utilization of existing credit card accounts.
• Assists with strategic marketing planning including development of the annual marketing plan. Represents the Marketing Department and serves on credit union strategic initiative teams as assigned. Interacts regularly with the Senior Leadership Team. Using member data from the Marketing Customer Information File (MCIF) independently analyzes member account data and makes recommendation to management for pricing and product development and general marketing strategies. Prepares mailing targets and tracks and measures direct mail and e-mail campaign results. Researches, identifies and recommends methods for effectively reaching member and prospective member target audiences. Regularly conducts market, competitive and demographic research.
• Manages monthly member statement content
• Plans promotional activities and works closely with branch management and community relations specialists to meet branch goals.
• Performs other relevant and related duties as required.

Education, skills, & abilities

The Eight Superpowers

1. Provides leadership through modeling of behaviors and bringing forward new ideas and new ways of doing things.
2. Demonstrates empathy, self-reflection, and adjustment of own behaviors, showing effective emotional intelligence.
3. Practices active listening in communications with others, giving someone full attention and listening to understand, not just respond.
4. Demonstrates grit, persisting in application of knowledge, skills, and behaviors to achieve goals and address obstacles.
5. Models intrinsic motivation; is self-driven to meet or exceed objectives, timelines, and quality measures while building and sustaining effective relationships.
6. Applies creative problem-solving to provide clarity, handle resources under one’s control, and address stressful situations; finds ways to meet individual, team, and member goals, by navigating through barriers.
7. Shares a diverse set of perspectives, work and life experiences, as well as religious and cultural differences. Actively seeks out differences in values, ideas, and priorities. Respects and value the differences of others, including but not limited to: national origin, language, race, color, disability, ethnicity, gender, age, religion, sexual orientation, gender identity, socioeconomic status, veteran status, and family structures. Believes a diverse workplace is essential to the company’s success.
8. Values and shows appreciating for the unique qualities and experiences of each person-inclusion; appreciates and effectively utilizes the talents and skills of others to achieve objectives; is open to the perspective of others; and encourages collaboration, flexibility and fairness. Makes each employee feel valued and supported for their unique qualities.

Other Education, Skills, and Abilities

• An undergraduate degree in Marketing, Advertising, Journalism, Public Relations, or a related discipline; plus five years experience in increasingly more responsible positions working directly with marketing and/or advertising.
• Knowledge of digital marketing practices
• Business acumen and strong critical thinking, writing and oral communication skills.
• Financial Services experience required
• Demonstrated experience with marketing and advertising, including direct mail and postal requirements, media buying and placement and advertising legal compliance. Ability to develop marketing and advertising concepts and manage marketing production processes.
• Ability to prepare and assess Return on Investment Analysis of marketing programs is required.
• Ability to motivate, coach, train, and mentor others
• Excellent organizational skills, attention to detail and ability to prioritize work in order to handle multiple projects at once and meet deadlines.
• .Excellent analytical skills and ability to interpret data.
• Knowledge of basic sales skills in order to cross-sell credit union products and services.
• Ability to work in a team environment with all levels of credit union staff, as well as to work independently.
• Ability to interact with co-workers, take direction from others, understand and follow policies and procedures and accept constructive criticism.

MAJOR ACCOUNTABILITIES

• Conceives, writes and manages production of fully integrated marketing campaigns for up to 8 major product lines across multiple marketing channels.
• Negotiates and purchases media advertising, printing and mailing services and other creative services.
• Manages content production
• Analyzes member account data and makes recommendation to management for pricing and product development and marketing strategies.
• Monitors and tracks marketing effectiveness.
• Confers with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met.
• Plans promotional activities and works closely with branch management and community relations specialists to meet branch goals.

PHYSICAL REQUIREMENTS

• Excellent ability to communicate, both verbally and in writing; ability to tolerate periods

of continuous sitting. Ability to lift up to 25 lbs.

ENVIRONMENTAL CONDITIONS:

• Work is primarily performed within a cubicle office setting and occasional business travel may be required. Subject to standard background noise found in an office environment.

Note: Staff is expected to perform various tasks, projects and administrative duties as assigned.

Management reserves the right to assign or change duties and tasks to this position at their discretion.

Salary Range

$87,878.0560 (min) – $131,817.0840 (max)

California Coast Credit Union