Ad Campaign Casting Calls and Auditions

About Us

At every level, we champion leaders who live our values and commitment to success. Imagining our work as a journey, we believe integrity guides our way, inclusion moves us forward together, and innovation creates new destinations.

We are the American Pet Products Association (APPA), and since 1958 we have been promoting responsible pet care and advancing the pet products industry. We are the leading trade association in the pet industry, made up of 1,000 pet product manufacturers, their representatives, importers, and livestock suppliers. Our membership comprises a diverse group representing large corporations and growing business enterprises worldwide. As a trade association, APPA provides a wealth of services and programs designed to help its members prosper.

Global Pet Expo

Global Pet Expo is the premier industry event presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). As the premier industry event, Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals.

APPA is also proud to grow and support the industry through the following APPA Gives Back initiatives: Pets Add Life (PAL), the Human Animal Bond Research Institute (HABRI), Tony La Russa’s Animal Rescue Foundation (ARF) Pets and Vets Program, Pet Advocacy Network and Pet Care Trust and Pets in the Classroom.

Our work environment includes the following:

• Growth opportunities
• Flexible working hours
• Work-from-home days
• Pet-Friendly Workplace

Position Location: Stamford, CT

Reports to: V.P., Marketing

The Opportunity:

There has never been a better time to be in the pet industry. With the increase in the number of pets in the country, 70% of U.S. households own a pet as of 2022. This has resulted in rapid industry growth to over $123B annually. Evidence-based research has demonstrated the human health benefits of pet ownership and the power of the human-animal bond. To help address this growth and capture the opportunity in the digital landscape, APPA is seeking a Director of Digital Experience who will create and own the digital customer journey and be responsible for performance metrics across all digital channels, using data, insights, and analysis to make decisions. You should also be passionate about pets.

This newly created position will initially be a hands-on role accountable for the development and implementation of strategic and tactical digital direction, along with other team members and our agency partners. Over time, this will become an integral leadership position in the organization based on the success and scalability of the programs implemented. By evolving our value proposition and strong brand reputation, APPA will become a digital-first organization relevant to our members and the pet care community throughout the year.

You will own and be accountable for managing end-to-end digital experiences to deliver a cohesive, highly intuitive, and engaging connection geared toward the specific audience while considering business priorities. You will work closely with key stakeholders across the organization to deliver an optimized experience that provides adoption flows seamlessly and is tracked for success.

You will serve as the subject matter expert in all APPA’s digital initiatives, including content development and repurposing (video, audio, infographic, written) across all relevant social platforms, websites, and email, creating a cohesive and seamless experience for APPA’s members and customers.

You will be hands-on and design, execute, and manage marketing campaigns, leveraging a combination of digital marketing savvy, content management, email marketing, website design and UX expertise, content creation, copywriting, and project management. This position also analyzes campaign tracking, reporting, and best-practice sharing across the organization.

What you will be doing:

• Create and Execute Digital Marketing Campaigns

-Develop and execute digital strategy, including planning, building, and implementing digital marketing campaigns across multiple channels and platforms for member/customer acquisition and lead generation utilizing a combination of search campaigns, paid advertising, email marketing, and social channels.

-You will need to analyze campaign outcomes and show a positive return on investment from digital channels as measured by KPIs such as Cost Per Conversion, Engagement, Net List Growth and Quality, Net Promoter Scores, Customer Lifetime Value, and Revenue (top-line and net).

• Define the APPA digital channel experience(s) and deliver a strategy that continuously advances the experiences to support new and evolving business needs.
• Communicate results to leadership by preparing reports, dashboards, or presentations to demonstrate results.
• Establish and evaluate the digital experience near and long-term roadmaps for all destinations to ensure alignment with organizational strategies and goals.
• Drive the implementation of end-to-end digital experiences across all customer touchpoints and channels.
• Manage overarching integration strategies and facilitate executive decision-making across stakeholder teams, to achieve alignment and positive outcomes for the business.

What You Must Have:

• 5+ years of marketing-work experience in the delivery and management of digital experiences
• Related Bachelor’s degree or additional related equivalent work experience

Additional Required Qualifications

• Experience managing digital platforms and strategy
• End-to-end website management experience, with strong familiarity with web design, content management systems, email platforms, and social media management tools
• Strong leadership skills to bring stakeholders together; consensus builder and thought leader
• Experience working with marketing analytics tools and possess strong analytical skills partnered with a creative mind
• Must have strong business acumen and the Ability to influence business decisions and directions for initiative
• Demonstrated ability as a forward-thinker and ability to evolve the customer experiences to a future state
• Demonstrate deep knowledge and passion for how customers work and think
• Demonstrated ability to think both strategically and tactically grasp concepts and markets quickly
• Solid communication and presentation skills, comfortable speaking with senior leaders
• Ability to multitask, be highly organized, detail-oriented, and perform under tight deadlines
• Brings a high-energy and passionate outlook to the job and can influence those around them
• Able to build a sense of trust and rapport that creates a comfortable and practical workplace

What We Would Prefer

• Experience curating and delivering compelling content
• Experience creating journey maps and personas
• Experience with visual communication principles
• Solid knowledge of media editing software
• Excellent analytical and project management skills
• Additional qualification in web design or animation is a plus

Benefits

We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, but we also offer benefits to match your needs:

• Annual base salary plus bonus opportunity
• Flexible and hybrid work schedules are available
• Pet-Friendly Workplace
• Casual dress attire
• Medical, Dental, and Vision Insurance
• 401(K) with employer contribution
• Generous Time Off Programs
• Health Savings Account (HSA)/Dependent Care
• Growth Opportunities
• Short-Term/Long-Term Disability Insurance

Required Travel

• One week each spring for Global Pet Expo
• Select regional trade shows throughout the year
• Up to 20% of time spent traveling
• Travel expenses covered by the company

Equity, Diversity, & Inclusion

APPA is committed to belonging, inclusion, diversity, and equity. We are committed to intentionally and proactively creating pathways to success for historically underrepresented populations. To accomplish this, we foster a culture of belonging and inclusion so that every employee is valued and has an opportunity and ability to make an impact. APPA strives to reflect the diversity of the communities we serve in the makeup of our workforce.

American Pet Products Association (APPA)

Synergy Interactive is partnering with a major marketing and advertising agency to fill an Image Content Producer position. This contract position is hybrid in Sunnyvale, CA and has the potential to convert to a permanent role.

This role is responsible for overseeing all imagery that appear online for our leading tech client to ensure the flawless development and execution of world-class communications. The website is a showcase of innovation and a critical part of the product marketing strategy. The role maintains close partnership with other producer teams to ensure a flawless execution of an on-brand visual experience across various platforms

The ideal candidate is self-motivated, flexible, and highly collaborative. Strong analytical, problem solving, and negotiation skills are required. The Image Content Producer must feel comfortable presenting to various levels of leadership and varying types of audiences (one-to-one or larger groups). The ability to deliver clear and concise communication is a must.

RESPONSIBILITIES:

• Help to establish and lead communications and workflows, ensuring effective exchange of information and asset deliverables
• Assist in defining and documenting strategic global content plans across Client’s locales including product launches, seasonal and campaign work across web, email, online stores and other platforms
• Handle day-to-day escalations and troubleshooting of production challenges
• Work closely with internal and external partner teams to identify more efficient workflows
• Plan and execute internal and external workflows, ensuring an effective exchange of information and deliverables.
• Coordinate with creative and development teams to understand and document the full breath of global content needs including the creation of detailed content matrices, software, hardware and lifestyle assets
• Develop detailed instructional briefs for Geo production teams
• Partner with Brand teams to develop a clear and thorough understanding of software features and their availability across regions
• Serve as subject matter experts on regional localization variances and across various platforms, by providing guidance throughout the product lifecycle
• Cultivate a thorough and specialized understanding of the creative, web, motion graphics, and motion video production processes
• Partner with localization teams to provide scope based on marketing communication plans
• Ensure the successful training of newly hired producers

QUALIFICATIONS:

• Ability to effectively lead and clearly communicate overall campaign timelines, project deliverables, and resourcing needs
• Ability to navigate contending priorities, allocate resources appropriately, and mitigate associated challenges
• Ability to quickly process detailed information and capture the “big picture” in order to effectively deliver a clear and concise point-of-view
• Track record of partnership and collaboration with cross-functional teams, including creative and technical teams
• Ability to identify and eliminate time-sensitive bottlenecks in order to produce high-quality deliverables
• Multitasker who can balance priorities within an ever-changing work environment
• Ability to successfully apply cumulative knowledge gain to future projects
• Experience using Content Management Systems
• Strong knowledge of Adobe suites of products
• Strong knowledge of products such as Keynote and Pages
• 3-6 years of experience as a producer in a creatively-driven advertising agency or equivalent in-house teams
• Bachelor’s degree required. Advanced degree and certifications in applicable fields a plus

Synergy Interactive

We are seeking a seasoned Senior Content Producer. This is an opportunity to join an actively growing team and have a direct impact on the organization’s success. We are looking for an individual with a strong eye and passion for content design with a strong attention to detail, being resourceful, adaptable, creative, and results oriented with high energy and a positive outlook.

The Senior content Producer will be responsible for creating a wide variety of advertisements for our marketing campaigns. This includes image sourcing and creation, copywriting, and video production and editing. The advertisements you create will be expected to yield a high click through and conversion rate. You will then be expected to optimize those creatives based on performance. The environment is fast paced and requires you to work fast and efficient, without sacrificing quality.

100% Remote Opportunity

Requirements

A few of the key responsibilities will be:

• Design innovative and eye-catching paid media ads that yield a high CTR and thumb-stop
• Work closely with the media buyers to increase campaign performance, which includes accepting feedback and creative criticism
• Develop video & static ad units from conceptualization to completion
• Translate raw footage into thumb stopping ads that wow our clients
• Use animation and design skills to edit videos for multiple platforms
• Copywriting for ads produced
• Track content performance, user behavior and traffic patterns, and make strategic decisions based on that data.
• Experience mentoring and training more junior Content Producers

Desired Qualifications:

• You have 5+ years of professional experience working as an editor of creative work.
• Demonstrates ability to design based on data rather than emotions (must accept that “well-designed” ads may not yield the best performance)
• You can take care of simple animations, designs and (transition) effects.
• Understanding of Digital Advertising Metrics and Strategies
• Ability to design graphics, develop videos, and perform copywriting duties are required
• Ability to identify trends in creatives and optimized based on that
• Flexibility, adaptability, and willingness to learn
• Ability to communicate and work with a team, including senior management
• Can function as an individual contributor and as a team player
• Background in performance based designed such for eCommerce brands
• Strong knowledge of advertising operations and an insane level of attention to detail
• Highly experienced in the Adobe Premiere and other Adobe products
• Strong knowledge of trends across social platforms and how content differs across platforms

Benefits

Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team.

• 99% of healthcare coverage & 401K Plan
• $300 annual stipend of your home office
• IT & internet expenses paid
• 2PM Fridays each week
• Open-ended vacation policy

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
adQuadrant

Oliver Spencer & Favourbrook are seeking a driven Visual Content Producer to help drive the expansion and evolution of branded content within both businesses. The successful applicant will take responsibility for creating, producing and posting social content, including the creation of original video and multimedia assets. 

You will have a proven track record of creating and telling captivating stories online, and understands the power of social in community building. You will be a social-first thinker with a keen interest in luxury menswear, and deep knowledge of culturally adjacent industries. You will have a wealth of ideas for how we can tailor our website’s visual content for our social media audience whilst delivering creatively fresh social-first content. 

Key Responsibilities

• To create, source and manage visual assets for Oliver Spencer and Favourbrook to support the marketing department requirements for digital and print; including a strong emphasis on social media and mailer content and furthermore brand stationery and packaging, printed collateral, store POS / display and other special branded projects.
• Produce and edit photographic and video content to support mailer and social content schedule; capturing the ‘fly-on-the-wall’ moments, staff-style, outfit grids, design studio content, etc.
• Manage the Oliver Spencer social media calendar; ensuring that all content is approved, scheduled and published within expected timeframe.
• Develop bi-weekly mailer content for Oliver Spencer and Favourbrook; ensuring that all content is approved, scheduled and published within expected timeframe.
• Design and produce internal / external presentations and brand documents. Working with copywriters, marketing manager and ecommerce manager to produce final design assets. 

Social Media

• The Content Producer will deliver on Oliver Spencer social media objectives for Instagram, Facebook, Twitter and LinkedIn. 
• Manage the Oliver Spencer social media calendar on Later; schedule content that has been signed off by relevant stakeholders and all content aligns with brand guidelines and tone of voice. 
• Concept, develop and create new and engaging photographic and video content developed exclusively for Oliver Spencer social media channels to sit alongside campaign content and paid social content.
• Circulate weekly performance reports to all relevant stakeholders and assist the Marketing Manager on delivering a clear strategy to continue to grow the Oliver Spencer community, increase engagement and content reach.
• Adopt an all-in attitude; constantly assessing trending content, managing direct-messages and interactions and be prepared to cover live events and oversee out-of-hours posting.

Email Production (Mailchimp, Klayviyo)

• Bi-weekly production of marketing mailers going out to the database for Oliver Spencer and Favourbrook. Design and development of emails in Photoshop and upload into Mailchimp / Klaviyo ready for team sign-off and send out. 
• Further design development of email automations (flows). 

General Design and Artworking

• Design of artwork for promotional front facing campaigns across websites, social media, pop-up renders and general marketing initiatives. (Includes homepage, product pages, editorial landing pages, foundation pages, banners etc).
• Produce and edit photographic and video content to support mailer and social content schedule; capturing the ‘fly-on-the-wall’ moments, staff-style, outfit grids, design studio content, etc
• To define and develop the both companies (Oliver Spencer & Favourbrook) commercial marketing and branding assets whilst elevating and evolving the brand aesthetic and supporting the overall brand direction.
• Supporting Design & Production team with CAD drawing creation for product design and production. 

Skills Required:

• Good photography & videography capture and editing skills
• Thorough knowledge of Instagram and Facebook as well as other social media platforms
• Extensive experience with Adobe Creative Suite – Adobe Photoshop, Illustrator and InDesign
• Ability to convert media to suit a variety of platforms
• Graphic Design capabilities
• Able to work independently and part of a team
• Passionate about telling stories through inspiring visuals
• Great communication skills

Based at Lambs Conduit St, WC1, Mon-Fri 9am-6pm, salary depending on experience.

Oliver Spencer

WHO WE ARE

At GREY, we believe the most powerful force in the world is creativity. And for over a hundred years, we have been expanding howcreativity is used to move people, business and the world forward. We are grounded in our belief that the best ideas either create orreflect culture and can be used as a platform for action with and for our audiences – ideas we call, Famously Effective.

We also believe that these ideas can only impact culture if our own culture enables everyone to fully participate in the work and whereevery person is valued for their distinctive skills, experience and perspectives.

The last several years have brought about significant changes to the way we live, work, and play – and GREY plans on being at theforefront of what that means for our clients, our people, our creative culture and for the creative industry.

Named “Comeback Agency of the Year” by AdAge in March 2022, we are writing our next chapter and looking for incredible talent tojoin us to help write it, together. A chapter where we remain

creatively-driven, where we increase our focus on the impact we can have on people, our clients’ business and the world, and whereevery part of our culture and company is centered on the humans around us.

GREY New York: Driven by creativity, focused on impact, and centered on the human.

POSITION OVERVIEW

We’re looking for a Sr Influencer Manager & Strategist to lead our Influencer work within the Social & Connections Strategy department. They will be responsible for supporting brand-specific influencer & creator content strategies across the evolving influencer marketing ecosystem, have extensive cultural experise and bring an understanding of negotiation and contracting alongside our push for authentic connections with our partners.

The ideal candidate has exceptional interpersonal skills and has demonstrated success identifying industry trends, building strong relationships, and creating campaigns with authentic storytelling. They will be a strong communicator and able to balance priorities and requests across multiple projects and launches and work in tandem with cross-functional teams (creative, production, account, etc.).

KEY RESPONSIBILITIES

Influencer Strategy

• Develop influencer/creator strategies based on brand needs, cultural trends and project objectives
• Stay connected with best practices, emerging social media platforms and industry standards related to influencer marketing, public relations
• Craft influencer/creator briefs for partner agencies and talenet
• Stay up to date on platform creator tools and developments
• Create content rollouts that guide influencer/creator posting
• Keep in close collaboration with creative, account, and strategy teams to manage workflows and potential influencer involvement in any facet of a project

Influencer Research + Vetting

• Research + vet influencers/creators based on client briefs, creative campaign, existing partner conflicts, etc.
• Collaborate on custom decks for client presentations inclusive of audience demo, reach, engagement and current content influencers are posting.

Contracting

• Work closely with influencers/creators in both an earned and paid capacity, executing contracts, social content and campaigns
• Partner with Account Management teams to set-up influencers for payment
• Manage finance forms to ensure payments to influencers are made on time

Creative Development

• Brief creative teams on influencer/creator strategy, provide thought starters and guide creative development
• Work with creative and social teams to develop toolkits based on campaign strategies
• Lead briefing calls with agents and influencers/creators to review content and social roll out

Content Review

• Review and manage content from influencers/creators to ensure it is up to brand and agency standard
• Partner with Account Management and Creative teams to review influencer/creator content before sharing with clients

Campaign Management

• Manage influencer/creator content posting to ensure all posts are correctly posted and shared on time

Reporting

• Develop campaign wrap reports based on all influencer/creator metrics
• Utilize platform tools and influencers/creators to recover all social metrics

WHAT SUCCESS LOOKS LIKE (1 year from now)

• Expert in managing influencer/creator relationships
• Able to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment.
• Proactive problem-solver
• Ability to anticipate obstacles and quickly generate alternate solutions/ideas.
• Finger on the pulse of what’s new, trending, and upcoming in the space
• Trusted by teams and clients

WHO YOU ARE:

• Creative: Aligned with vision- committed to creativity; creative capability
• Productive: Able to get stuff done- produces/ efficient/ “gets it done”
• Collaborative: Team player focused on greater good versus personal gain
• Adaptable: Ready and able to embrace future changes
• “Very online”

WHAT YOU WILL NEED

• Deep understanding of social platforms and creator tools
• Experience working with influencer contracts, drafting long-from agreements
• Experience drafting offers for influencers – terms, deliverables, cost, etc.
• Experience working in influencer reporting platforms (i.e., Julius, HYPR)
• Proactive ideation and pitching new ways of working with influencers across social and digital platforms
• Existing relationships with Agents, Managers, and Influencers across Music, Sports, Lifestyle, Celebrity, etc.
• Experience working on social platforms in a professional setting (IG, TikTok, Twitter, Facebook, Redditt, etc.)

At GREY we believe that being diverse, equitable and inclusive means will be a company where ideas reflect, connect to, and impactculture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and thereforeeffective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committedleadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.

GREY is a place where who you are – your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation,gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status – will not cause disparity in yourexperience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.

In New York City, the base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility, and qualifications.

Grey Group

Job Summary

Rise Interactive (http://www.riseinteractive.com), a rapidly growing, full-service interactive advertising agency, is looking to hire a Director, Social Media. We are looking for a self-directed, detail-oriented individual who thrives in an entrepreneurial culture as we grow our quickly expanding client base. This role will remain in a flexible hybrid model based off of client and pod needs.

The Director, Social Media will lead the strategy and development of integrated social media campaigns for Rise Interactive clients across industries. They will work in conjunction with the Vice President, Client Delivery as well as other senior stakeholders across the company to ensure ever-improving engagement and opportunities within social media.

The right candidate will be passionate about social media and its importance in the marketing communications world. They must have an astute understanding of the social media landscape, and have the vision to help develop the social media practice, and ultimately be an organizational leader to promote company-wide collaboration and ideation.

The overall functions of this role involve overseeing consumer social marketing strategy, including segmentation and targeting effectiveness, performance forecasting and enhancements, content marketing, and paid and organic social media marketing. This role will help lead and manage the overall social and digital media campaigns on behalf of Rise Interactive’s clients. In addition, the Director, Social Media, will be measured on finding and executing innovative ways to use information and segmentation to optimize customer experience while managing costs and driving revenue.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES *

• Provide strategic guidance to clients; anticipate and address client needs and challenges; plan and develop integrated programs that exceed client objectives
• Develop measurable social and content specific engagement programs that are on strategy and within budget
• Manage financials, including budget allocation, client billing, team billability and account profitability
• Generate incremental business opportunities within existing client base; lead agency new business proposals and pitches; and deliver insightful and persuasive presentations to clients and prospects
• Manage, coach and mentor direct reports and team members
• Help to develop and execute social strategies for multiple clients
• Assist in the creation and execution of influencer strategies
• Manage the RFP process for social brand content program development when required
• As part of one or more teams, educate, ideate and support planning teams in the development of integrated social and content strategies, best practices, and idea generation
• Assist in cultivating strong relationships with third party content providers/websites to consistently source content creators and talent and other relevant vendors/partners
• Partner with strategic and analytic talent to identify business needs and opportunities that will aid in the development of new measurement methods and analysis for social and content strategies and experiences
• Lead the development and implementation of best practices in social and content development for clients across Rise Interactive
• Lead conversations with clients in determining success criteria (pre and post campaign) and establish benchmarks
• Maintain and communicate ongoing updates to social and content platforms to broader teams
• Performs other duties as required or assigned which are reasonably within the scope of the duties enumerated above
• This list of essential responsibilities and functions is not exhaustive. Rise Interactive reserves the right to supplement this list, particularly if the scope of duties in this position changes.

Skills, Knowledge And Abilities

• 5+ years of digital marketing experience with focus in social, content marketing, and advertising required. Agency experience a plus
• Strong familiarity with communities in relation to broader media mix
• Experience with web-based research tools and methodologies and digital analytics
• Strong understanding of media planning, distribution, and syndication of content
• Evidence of facilitating and initiating creative thinking in the digital space: content, media, social, activation
• Candidate should have a hunger for/be a participant in: new technology, new content solutions, social media events and developments
• Dedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to excel in a complex and changing marketplace
• Demonstrated critical thinking and problem solving abilities
• Collaborative approach/attitude
• Excellent written and verbal communication skills
• Client facing track record
• Committed to flawless execution
• Skilled at and enjoys manipulating and understanding data, as well as drawing actionable data-driven decisions to drive sales and marketing efforts
• Strong interpersonal, partnership and influencing management skills
• Self-motivated and creative strategic thinker who thrives in fast-paced environment

Rise Interactive

Growth Marketing Director at Angelo (Fine Art Blockchain Startup)

—

Key info:

• Job title: Growth Marketing Director 
• Sector: Web2.5 / Fintech / Art
• Salary: Competitive base salary
• Additional compensation: Share options scheme
• Job type: Part time / full time
• Location: Work from anywhere
• Contact: [email protected] / linkedin.com/company/angeloart

Angelo is an early-stage B2C tech disruptor looking for a Web2.5-focused Growth Marketing Director. We are democratizing the future of fine art by changing the way physical and digital fine art is bought and sold around the world.

The Company

• Angelo is on a mission to democratize the future of fine art by creating a curated ecosystem where creators, collectors, and art lovers can sell, invest in, & trade fractionalized art using our proprietary trading platform
• We are disrupting the $2 trillion physical art market and will be one of the first companies to bring fine art onto the blockchain, by building a first rate investment and trading platform that will enable fractional trading of physical fine art.
• With an executive team of 7 and a supporting team of over 15 we have experience in art dealing, branding / marketing, regulatory compliance, web design, blockchain development, and influencer marketing
• We have developed the Angelo trading platform for the past seven months and are soft launching the Alpha in December

The Role

• Craft the company’s user acquisition strategy
• We are looking for a fast-paced, organized, proactive Growth Marketing Director with 5+ years of experience to manage a multi-channel marketing and community-building program that will be foundational for the growth of our project and its importance in the emerging online fine art world
• Managing our multi-channel paid and organic campaign presence to build a strong top of funnel
• Testing alternate positioning for products with landing pages + ads
• Designing and optimizing social media and search ads
• Defining a content marketing strategy, writing and hiring for it
• Pitching to reporters
• Outreach to partners
• Review our existing marketing strategy and create an implementation plan for it
• Execute multiple aspects of marketing, including branding & positioning, ads, content & education, social & community, influencer & affiliate marketing, events, and comms
• Lead marketing announcements such as product launches and feature releases, staying on top of the latest internal developments
• Conduct market research to find answers about user requirements, habits, and trends
• Monitor and analyze marketing data and KPIs (campaign results, conversion rates, traffic, community feedback, etc.) to help shape future marketing strategies
• Keep up with the latest developments in the blockchain space and reach out to projects where appropriate to establish partnerships
• Keep track of the market competition, trends, releases, etc., and turn them into market insights that can be used for the benefit of the business
• Coordinate content calendars across all channels

What we’re looking for:

• The ideal candidate is passionate about art, blockchain technology and the future it can shape, and is just as passionate about digital marketing, the technologies supporting it, and its core concepts. Our Growth Marketing Director is both creative and analytical, results-driven, resourceful, and leads by example
• Comfortable with building a community from scratch
• Experience with a wide range of social media management tools
• Speak fluent Discord/Twitter
• Well-versed in the implementation and management of marketing analytics
• Capable of planning and optimizing outbound and inbound marketing campaigns
• Ability to liaise with influencers, content creators and subject matter experts
• Understanding of user acquisition metrics such as LTV, DAU/MAU, CTR, MAT, CAC, CRR, etc.
• 5+ years of experience working in a B2C tech business in a marketing role
• Previous experience in a related industry
• A winning mindset and entrepreneurial spirit
• Experience in a fast-paced startup environment

What we’re offering:

• Competitive base salary with scalable promotion
• Significant share options package – as one of our MVPs, when the company wins, you win
• Part time / full time
• Flexibly hybrid work – we split our time between our central London office and remote work
• Flexible working hours
• The opportunity to change an entire industry by joining one of the first companies bringing a physical asset to the blockchain
• Colleagues who are also friends
• Unlimited holidays
• Team socials
• Training & development

Angelo

Women‘s Best is an internationally successful start-up that sells high-quality sportswear and premium sports nutrition for women in 150 countries. As one of the most successful social media start-ups we don‘t see ourselves as a regular employer, but are much more trying to make a change and revolutionize the labor market. Look forward to modern working conditions, an international team aged between 18-53 and a special success story. In addition, enjoy modern working spaces and unforgettable company events as a part of our attractive benefits.

We are currently recruiting to fill the following position at our UK London office OR at the Women’s Best Headquarter in Innsbruck, Austria:

Sponsorship & Influencer Marketing Manager (M/F/X) DACH region

London or Innsbruck (AT) based

Full time (40h/week)

Job Summary:

As a DACH Sponsorship & Influencer Marketing Manager at Women’s Best, you will be responsible for the growth of the Influencer Marketing program in the DACH countries and managing a flawless experience between Women’s Best and the talents you are managing. The goal is to increase the awareness about Women’s Best brand and products within our target audience and to strengthen the brand image in the region by working with the right talent that fits the brand vision.

YOUR TASKS:

• Managing and working closely with Women’s Best DACH (German, Austrian, Swiss) Talents, Athletes, Content Creators and social media influencers. Acting as their main point of contact, you shall build a strong relationship between them and the brand as well as resolving any concerns they may have.
• Keeping notice of constructive input from the talents you are managing and ensuring we always listen to our talents and brand representatives.
• Ensuring that the talents you are managing are delivering their requirements.
• Getting creative in making the talent you manage more involved with and engaged with the brand.
• Budget planning and distribution for different influencer tiers, social platforms & regions.
• Constantly seeking new influencers that fits Women’s Best vision and keeping an eye on raising talents.
• Influencers reach out, negotiations, contracting, onboarding, campaign briefing, product shipping, partnership management, content review, performance tracking, and agreement renewal.
• Running long term and one-off partnerships.
• Constantly improve the performance of the existing influencers by providing them with feedback and proactively replacing the non-performing/committed influencers.
• Managing Influencer agency relations.
• Developing customized content ideas with the influencers you manage and facilitate content creation for a variety of channels by working closely with other departments as social and campaign teams.
• Keep notice of trends and influencer marketing techniques.
• Support Women’s Best campaigns/ launches/ sales and retail channels via your team of influencers.
• Monitoring influencer payments to be done by accounting.
• Reporting Influencers performance to the Chief Brand Officer.
• When necessary, be involved in events/ shoots planning and managing influencers on site.
• Assisting with other athletes/influencer related matters (e.g. influencer gifting on specific occasions).

YOUR PROFILE:

• Minimum 3 years in the influencer marketing and talent management area. Preferably in the fitness, fashion or nutrition industry.
• Fluent in German language (written and spoken).
• Good in English language (written and spoken).
• Excellent communication skills (written and spoken) and open-minded / friendly personality and ability to build long term relationships.
• Very organized and attentive to details.
• Enthusiasm for Women’s Best brand as well as for the areas of fitness/ sports/ fashion.
• Comprehensive awareness, understanding and passion to the social media platforms
• Self motivated, passionate, responsible, problem solver, humble, dynamic, caring, relationship builder and open minded with the desire to build a strong brand.
• Flexibility of traveling when needed.
• Good understanding of the D-A-CH culture.

WHAT’S IN IT FOR YOU:

• A unique success story
• Excellent promotion prospects
• Competitive salary (UK: pension and private medical care scheme)
• Performance related bonus
• 25 days paid annual leave
• WFH days
• An international dynamic team
• Opportunity to travel to Austria
• Flexible working hours
• Unforgettable corporate events

Job location:

• At our new office location in London or at our headquarter in Innsbruck, this role is required to be in-office
• Eligible to travel to Women’s Best Headquarters (Innsbruck, Austria) and other offices/ working spaces once opened to work collaborative with the team when requested
• Being able to travel to other work locations (e.g. photo shoots e.g. content creation venues e.g. events etc.) when requested

APPLY NOW.

Become a part of our success story and apply today.

[email protected]

ADDRESS

Women’s Best UK Ltd., 107 Fenchurch Street, London, EC3M 5JF

Women’s Best

Company Description

We are dentsu.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives. iProspect delivers personal, adaptive and valuable digital experiences utilizing proprietary solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, conversion optimization and affiliates. Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. iProspect is an agency of dentsu.

Job Description

We are looking for someone to develop and lead best in class strategies and management of Mobile and App based performance marketing accounts. Reporting to a Director of Paid Search, you will provide leadership across the business and liaise with other channels and cross-functional teams to ensure an integrated response to mobile and app marketing objectives. You will have demonstrated skills and hands-on experience scaling mobile app growth. This role requires experience running multi-channel app campaigns with a relentless analytical rigor, ability to connect objectives to business results and curiosity to pursue client growth.

Key Accountabilities

• Develop and author overall team strategy and approach to mobile app campaign management, in cooperation with VP/Director of Paid Search and Paid Social teams.
• Lead growth marketing strategies, planning, execution, campaign management, and performance-based measurements (including subscription funnel data) for the Shift mobile app to boost installs, users, and revenue.
• Fluency and expertise in implementation of all aspects of multi-channel marketing including SEM, Apple App Store, as well as paid advertising via mobile networks, influencer campaigns, AdWords, YouTube, Instagram, Facebook, and other platforms, utilizing audience and device targeting, remarketing, conversion tracking, display, and other tactics.
• Track and measure campaign success, providing performance reporting and analysis on all mobile marketing campaigns, relentlessly iterating to optimize performance and results based on data and insights
• Immerses self in clients’ business: understanding their goals, external economic environment, industries; also know their business model, how it is performing and what success looks like.

Qualifications

• 6+ years of experience with significant portion of time dedicated to managing Mobile App performance marketing campaigns
• Proven track record of delivering significant customer acquisition growth and optimization across all key mobile app metrics, including monetization via app subscriptions
• Exceptional knowledge of Mobile App space, performance marketing, market development and trends
• Deep understanding of how Mobile App intersects across channel teams – Paid Search / SEM, Display Media, Paid Social, SEO, Affiliate, Social and Attribution
• Hands-on experience with leading app analytic tools like Google Analytics, AppsFlyer, Localytics, Appannie and/or others
• Broad range of experience managing across verticals and direct response/branded campaigns

Additional Information

The anticipated salary range for this position is $59k-$100k. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About Dentsu International

Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands – Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
dentsu Media

Casting Call for Hearing Impaired Talent

C A S T I N G  C A L L 

URGENTLY SEEKING Melbourne-based men aged 40s-50s with a hearing impairment!

SHOOTING: 19th-21st of December (1 day only).

Paid oportuinity to participate in fun campaign for a well-known brand.