WHO WE ARE
At GREY, we believe the most powerful force in the world is creativity. And for over a hundred years, we have been expanding howcreativity is used to move people, business and the world forward. We are grounded in our belief that the best ideas either create orreflect culture and can be used as a platform for action with and for our audiences – ideas we call, Famously Effective.
We also believe that these ideas can only impact culture if our own culture enables everyone to fully participate in the work and whereevery person is valued for their distinctive skills, experience and perspectives.
The last several years have brought about significant changes to the way we live, work, and play – and GREY plans on being at theforefront of what that means for our clients, our people, our creative culture and for the creative industry.
Named “Comeback Agency of the Year” by AdAge in March 2022, we are writing our next chapter and looking for incredible talent tojoin us to help write it, together. A chapter where we remain
creatively-driven, where we increase our focus on the impact we can have on people, our clients’ business and the world, and whereevery part of our culture and company is centered on the humans around us.
GREY New York: Driven by creativity, focused on impact, and centered on the human.
POSITION OVERVIEW
We’re looking for a Sr Influencer Manager & Strategist to lead our Influencer work within the Social & Connections Strategy department. They will be responsible for supporting brand-specific influencer & creator content strategies across the evolving influencer marketing ecosystem, have extensive cultural experise and bring an understanding of negotiation and contracting alongside our push for authentic connections with our partners.
The ideal candidate has exceptional interpersonal skills and has demonstrated success identifying industry trends, building strong relationships, and creating campaigns with authentic storytelling. They will be a strong communicator and able to balance priorities and requests across multiple projects and launches and work in tandem with cross-functional teams (creative, production, account, etc.).
KEY RESPONSIBILITIES
Influencer Strategy
- Develop influencer/creator strategies based on brand needs, cultural trends and project objectives
- Stay connected with best practices, emerging social media platforms and industry standards related to influencer marketing, public relations
- Craft influencer/creator briefs for partner agencies and talenet
- Stay up to date on platform creator tools and developments
- Create content rollouts that guide influencer/creator posting
- Keep in close collaboration with creative, account, and strategy teams to manage workflows and potential influencer involvement in any facet of a project
Influencer Research + Vetting
- Research + vet influencers/creators based on client briefs, creative campaign, existing partner conflicts, etc.
- Collaborate on custom decks for client presentations inclusive of audience demo, reach, engagement and current content influencers are posting.
Contracting
- Work closely with influencers/creators in both an earned and paid capacity, executing contracts, social content and campaigns
- Partner with Account Management teams to set-up influencers for payment
- Manage finance forms to ensure payments to influencers are made on time
Creative Development
- Brief creative teams on influencer/creator strategy, provide thought starters and guide creative development
- Work with creative and social teams to develop toolkits based on campaign strategies
- Lead briefing calls with agents and influencers/creators to review content and social roll out
Content Review
- Review and manage content from influencers/creators to ensure it is up to brand and agency standard
- Partner with Account Management and Creative teams to review influencer/creator content before sharing with clients
Campaign Management
- Manage influencer/creator content posting to ensure all posts are correctly posted and shared on time
Reporting
- Develop campaign wrap reports based on all influencer/creator metrics
- Utilize platform tools and influencers/creators to recover all social metrics
WHAT SUCCESS LOOKS LIKE (1 year from now)
- Expert in managing influencer/creator relationships
- Able to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment.
- Proactive problem-solver
- Ability to anticipate obstacles and quickly generate alternate solutions/ideas.
- Finger on the pulse of what’s new, trending, and upcoming in the space
- Trusted by teams and clients
WHO YOU ARE:
- Creative: Aligned with vision- committed to creativity; creative capability
- Productive: Able to get stuff done- produces/ efficient/ “gets it done”
- Collaborative: Team player focused on greater good versus personal gain
- Adaptable: Ready and able to embrace future changes
- “Very online”
WHAT YOU WILL NEED
- Deep understanding of social platforms and creator tools
- Experience working with influencer contracts, drafting long-from agreements
- Experience drafting offers for influencers – terms, deliverables, cost, etc.
- Experience working in influencer reporting platforms (i.e., Julius, HYPR)
- Proactive ideation and pitching new ways of working with influencers across social and digital platforms
- Existing relationships with Agents, Managers, and Influencers across Music, Sports, Lifestyle, Celebrity, etc.
- Experience working on social platforms in a professional setting (IG, TikTok, Twitter, Facebook, Redditt, etc.)
At GREY we believe that being diverse, equitable and inclusive means will be a company where ideas reflect, connect to, and impactculture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and thereforeeffective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committedleadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.
GREY is a place where who you are – your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation,gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status – will not cause disparity in yourexperience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.
In New York City, the base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility, and qualifications.
Grey Group
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