Paid Social Media Director

Job Summary

Rise Interactive (https://www.riseinteractive.com), a rapidly growing, full-service interactive advertising agency, is looking to hire a Director, Social Media. We are looking for a self-directed, detail-oriented individual who thrives in an entrepreneurial culture as we grow our quickly expanding client base. This role will remain in a flexible hybrid model based off of client and pod needs.

The Director, Social Media will lead the strategy and development of integrated social media campaigns for Rise Interactive clients across industries. They will work in conjunction with the Vice President, Client Delivery as well as other senior stakeholders across the company to ensure ever-improving engagement and opportunities within social media.

The right candidate will be passionate about social media and its importance in the marketing communications world. They must have an astute understanding of the social media landscape, and have the vision to help develop the social media practice, and ultimately be an organizational leader to promote company-wide collaboration and ideation.

The overall functions of this role involve overseeing consumer social marketing strategy, including segmentation and targeting effectiveness, performance forecasting and enhancements, content marketing, and paid and organic social media marketing. This role will help lead and manage the overall social and digital media campaigns on behalf of Rise Interactive’s clients. In addition, the Director, Social Media, will be measured on finding and executing innovative ways to use information and segmentation to optimize customer experience while managing costs and driving revenue.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES *

• Provide strategic guidance to clients; anticipate and address client needs and challenges; plan and develop integrated programs that exceed client objectives
• Develop measurable social and content specific engagement programs that are on strategy and within budget
• Manage financials, including budget allocation, client billing, team billability and account profitability
• Generate incremental business opportunities within existing client base; lead agency new business proposals and pitches; and deliver insightful and persuasive presentations to clients and prospects
• Manage, coach and mentor direct reports and team members
• Help to develop and execute social strategies for multiple clients
• Assist in the creation and execution of influencer strategies
• Manage the RFP process for social brand content program development when required
• As part of one or more teams, educate, ideate and support planning teams in the development of integrated social and content strategies, best practices, and idea generation
• Assist in cultivating strong relationships with third party content providers/websites to consistently source content creators and talent and other relevant vendors/partners
• Partner with strategic and analytic talent to identify business needs and opportunities that will aid in the development of new measurement methods and analysis for social and content strategies and experiences
• Lead the development and implementation of best practices in social and content development for clients across Rise Interactive
• Lead conversations with clients in determining success criteria (pre and post campaign) and establish benchmarks
• Maintain and communicate ongoing updates to social and content platforms to broader teams
• Performs other duties as required or assigned which are reasonably within the scope of the duties enumerated above
• This list of essential responsibilities and functions is not exhaustive. Rise Interactive reserves the right to supplement this list, particularly if the scope of duties in this position changes.

Skills, Knowledge And Abilities

• 5+ years of digital marketing experience with focus in social, content marketing, and advertising required. Agency experience a plus
• Strong familiarity with communities in relation to broader media mix
• Experience with web-based research tools and methodologies and digital analytics
• Strong understanding of media planning, distribution, and syndication of content
• Evidence of facilitating and initiating creative thinking in the digital space: content, media, social, activation
• Candidate should have a hunger for/be a participant in: new technology, new content solutions, social media events and developments
• Dedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to excel in a complex and changing marketplace
• Demonstrated critical thinking and problem solving abilities
• Collaborative approach/attitude
• Excellent written and verbal communication skills
• Client facing track record
• Committed to flawless execution
• Skilled at and enjoys manipulating and understanding data, as well as drawing actionable data-driven decisions to drive sales and marketing efforts
• Strong interpersonal, partnership and influencing management skills
• Self-motivated and creative strategic thinker who thrives in fast-paced environment

Rise Interactive