Ad Campaign Casting Calls and Auditions

Position Summary:

The Marketing Director is fully accountable and responsible for all aspects of marketing and merchandising of Mohegan Casino Las Vegas including, without limitation:

• Campaigns, strategies and tactics for Momentum guest loyalty optimization,
• Database and direct marketing strategy and operational management (e.g., segmentation mining, pro- and post-formas, gaming and campaign management set up and administration)
• Branding, advertising, and public relations,
• Special events, promotions and tournaments,
• Guest reinvestment including play-based metrics to drive and govern guest reinvestment,
• Data analytics, and
• Coordination of marketing topics and campaigns with the resort’s other marketing officials, partner-businesses and counterparts.

Primary Duties and Responsibilities include but not limited to:

• Develops and executes marketing campaigns and tactics to drive revenues and to reward guests to further stimulate and craft profitability,
• Establishes and maintains policies, procedures, and related monitoring functions to assure that marketing campaign spending is profitable and optimal,
• Develops promotions and special events with particular emphasis on need-times to prompt casino demand,
• Develops and authors all rules associated with marketing programs and campaigns, maintaining an emphasis on competitive, compelling and compliant messaging,
• Oversees cost analysis and cost and expense control within assigned areas of budget responsibility and accountability,
• Ensures compliance with all local, county, state and federal regulatory requirements, including Title 31 and tax reporting associated with marketing campaigns and communication,
• Coordinates and collaborates with Mohegan company-wide marketing communications, advertising, entertainment, social media, website and public relations teams to ensure consistent communication strategy across all components of marketing,
• Effectively manages MCLV’s hotel yield process to deliver maximum gaming revenues from our invited and drop-in hotel guests,
• Prepares and manages the annual marketing budgets and recommendations for short and long-term revenue enhancements for all areas,
• Reviews monthly financial statements in assigned areas and departments for accountability and compiles responsive review comments for follow-up actions where needed,
• Prepares and guides program tracking, monthly analysis and data analytics while providing support to peers and colleagues as needed, inclusive of, without limitation, complimentary governance and control,
• Reviews operational results for consistencies and inconsistencies and communicates recommended improvements,
• Ensures efficient scheduling of marketing promotions and events,
• Works directly and indirectly with Mohegan’s Corporate Chief Marketing Officer and the CMO’s offices to develop strategy, goals and budgets for all consumer programs/promotions, entertainment programming, and special events, and
• Performs other related duties as assigned and promotes excellent guest service and employee relations skills.

Secondary Duties and Responsibilities include but not limited to:

• Serves as a member of the Operations and Executive Committees at MCLV,
• Ensures department policies and procedures and training manuals are maintained, and trains marketing staff as well as resort partners’ staff members to recognize Momentum and other loyalty rewards for efficient and compliant accumulation, utilization and redemption,
• Participates, collaborates and substantially authors the annual casino wide operating and capital budgeting process including the written business plan,
• Directs and assists in special projects and analysis as needed,
• Collaborates with Casino Hosts, Player Development staff members and Casino Marketing management to assure coordination and commonality of purpose by and between the Director of Marketing’s offices and those Casino Marketing offices and its team members whose Momentum related duties are integral to the execution of loyalty campaigns authored, crafted and trained by the Director of Marketing, and
• Collaborates with Player Services personnel, Cage cashiers and Cage management to assure coordination and commonality of purpose by and between the Director of Marketing’s offices and those Player Services and Cage team members whose Momentum related duties are integral to the execution of loyalty campaigns authored, crafted and trained by the Director of Marketing.

Minimum Education and Qualifications:

• Bachelor’s degree in Marketing, Communications, Economics, or Finance and/or five (5) years of progressive Marketing experience preferred,
• Previous experience as a senior leader in high volume complex casino environment with oversight of multiple staff in several of the following disciplines: Advertising, Casino Marketing, Database Marketing, Direct Marketing, Marketing/Mass Media, Marketing Communications,
• Experience or familiarity in a gaming and/or hospitality environment preferred,
• Ability to obtain and maintain a casino key or key qualifier license, as applicable, with the Nevada Gaming Control Board and to abide by the requirements imposed by regulations,
• Excellent written and verbal communication skills,
• Excellent organizational and multitasking skills,
• Highly proficient in Microsoft Office Suite including but not limited to Word, Excel, Power Point and Outlook, and
• Intermediate to advanced skills with Casino and Slot Management Systems (e.g., IGT) preferred.

Competencies: Incumbent will master the following competencies while in this position:

• Ability to effectively lead and measure individuals, teams, and processes to improve organizational performance. Must possess revenue management and maximization experience and continuously demonstrate ability to align financial and human resources to meet strategic marketing objectives, and
• Must possess financial analysis skills to evaluate marketing programs proforma/postforma.

Training Requirements:

• Must attend all required company and regulatory training,
• Must maintain in depth and continuing knowledge of gaming regulations, and
• Must adopt and master all applicable marketing systems including without limitation: IGT Casino Management, Everi Casino Management, and Mohegan marketing systems.

Physical Demands and Work Environment:

• Office and casino work environment including areas of low light, harsh light, exposure to smoking environments, loud noise and high and low temperatures,
• Must be able to sit in front of a computer screen for long periods of time,
• Must be able to stand for extended periods of time,
• Must be able to work various shifts and flexible hours, including holidays, and
• Must be able to work in a fast paced environment with frequent interruptions.

This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. MGNV reserves the right to make changes in the above job description whenever necessary.

Mohegan Casino Las Vegas

Job Title: Influencer Marketing Supervisor

Reports to: Senior Manager, Influencer Marketing & Talent Partnerships

Job Location: Los Angeles, CA (On-Site)

Job Class: Exempt

About SHEIN

SHEIN Distribution Corporation distributes SHEIN’s products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us @us.shein.com,sheingroup.com, Instagram.com/sheinofficial, Instagram.com/shein_us, youtube.com/shein.

Position Summary

Our Influencer Marketing Supervisor will report to the Senior Influencer Marketing Manager to execute SHEIN’s monthly influencer and celebrity lookbooks. Our ideal candidate will have a pulse on current fashion and entertainment trends including media, celebrities and influencers. You’re not only creative, but goal oriented, data-driven and have an all-around positive attitude.

Responsibilities:

• Oversee our calendar of monthly influencer edits and lookbooks from start to finish.
• Work closely with internal and external teams to ensure each lookbook initiative aligns with our brand goals and objectives and is executed on time and within budget.
• Manage substantial talent budgets to generate profitable customer acquisition and ROI.
• Compile, analyze, and assess the performance of each lookbook to make strategic decisions and improvements.
• Maintain an influencer database with accurate and up to date brand partnerships.
• Monitor event calendar and coordinate campaigns around major events.
• Build strong relationships with talent, influencers, and agencies.
• Achieve the brand’s objectives and adhere to financial policies and procedures in relation to plans and budgets.
• Use tools like Tribe Dynamics for social tracking, database management, and reporting campaign KPIs.

Skills and Qualifications

• Bachelor’s Degree required.
• Minimum of +3 years of experience in influencer marketing, PR and/or social media marketing experience preferably in fashion.
• An ideal candidates will have a personal rolodex of influencer and celebrity talent relationships with and an eye for new upcoming talent.
• Excellent organizational and communication skills.
• Master multiple projects simultaneously, prioritize and problem solve independently.
• Fluent in all social media platforms (Instagram, YouTube, Twitter, Facebook, TikTok, Snapchat, Twitch etc.) and digital marketing trends.
• Experience working cross-functionally with creative, social, PR and other marketing functions and departments both stateside and internationally.
• Comfortable with occasional travel.
• Outstanding relationship-building skills.
• Ability to think strategically and creatively.
• Flexibility to adapt quickly to changing business needs and dealing with ambiguity.
• Prior event planning experience is a plus!

Pay: $90,000.00 -$112,700.00 plus bonus.

SHEIN Benefits and Culture:

• Healthcare (medical, dental, vision, prescription drugs)
• ·Health Savings Account with Employer Funding
• Flexible Spending Accounts (Healthcare and Dependent care)
• Company-Paid Basic Life/AD&D insurance
• Company-Paid Short-Term and Long-Term Disability
• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)
• Employee Assistance Program
• Business Travel Accident Insurance
• 401(k) savings plan with discretionary company match and access to a financial advisor
• Vacation, Paid holidays and sick days
• Employee Discounts
• Perks (HQ Location)
• Free weekly catered lunch at HQ
• Dog-Friendly office
• Free Gym Access at HQ
• Free Swag Giveaways
• Annual Holiday Party
• Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages
• Free Shuttle Service from HQ to LA Union Station

SHEIN is an equal opportunity employer committed to a diverse workplace environment.

SHEIN Distribution Corporation

Orci is looking for a Paid Social Media Manager to oversee and coordinate paid social media campaigns on all social platforms. This role requires expertise in paid social media advertising, proficiency in data analysis, and the ability to optimize campaigns effectively. The manager collaborates with various teams, including marketing, creative, and analytics, to ensure campaign goals are achieved.

Why we’re excited for you to work at Orci:

The Paid Social Media Manager is responsible for leading and managing paid social media campaigns across diverse platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. This pivotal role demands an in-depth grasp of social media advertising, adept data analysis capabilities, refined campaign optimization skill, and effective team management. The Paid Social Media Manager will live by and contribute to building Orci’s agency values:

Quality of Work:

Our work is strategic, innovative, and deeply insightful. We create through teamwork and collaboration. Our work consistently meets or surpasses our clients’ business objectives. Our work wins awards.

Quality of Service:

We go above and beyond in serving the needs of our clients, our team members and other departments within the agency. We consistently deliver on our commitments. We tell the truth. To consumers, to our clients, to our vendors, and to each other.

Quality of Life:

We make Orci a stimulating and fun place to work and grow. We treat each other well, give and receive constructive feedback, and support each other’s success. We are passionate about learning and share our learnings with our colleagues and clients

Let us know you’re a match by seeing the desired qualities below::

You are / have:

Bachelor’s degree from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.

• 3-5 years of relevant industry experience and social media expertise
• Experience in these industries: Automobile and Entertainment
• 5+ years’ experience in Multicultural
• Team oriented
• Strong People Skills
• Bilingual (English/Spanish) plus

Other reasons you’ll be excited to join our Orci familia:

• We work hard, but play harder. Aside from National holidays we have a great PTO policy that grows with you during your tenure at Orci, in addition to other great parts of our compensation package.
• We offer one day off to volunteer to a cause that matters to you in addition to at least one agency wide volunteer day, among other outings.
• We believe that our team’s professional growth can only make us, the collective, that much stronger so we offer varied agency wide training throughout the year as well as opportunities for individual professional development.
• We have a new office space that hasn’t been broken in quite yet but it has great views and enough nooks and corners to make your day at the office a comfortable one. Not to mention we offer a hybrid office/remote policy (2 days in the office, 3 days remote) – though the office, including the in-house studio is always available!
• Check out a little more about us at: www.orci.com
• Social media platforms:

IG: https://www.instagram.com/orciadvertising/

TikTok – https://www.tiktok.com/@orciadvertising

About Orci:

Orci is a multi-segment agency that values their employees, clients, and consumers’ unique distinctions, based not just on ethnicity and race but also on any factors they identify with. At Orci, we envision a world where diverse cultural groups respect and acknowledge each other as part of one great human community, where each group is unique, included, engaged, and thriving. We aim to make a difference through advertising by helping top global brands, government agencies and community organizations create lasting impressions and build lasting relationships with our diverse audiences.

Our agency is over 30 years old, and continues to stay relevant by being crazy flexible and by putting that flexibility into action through collaboration and innovation. We love to learn and grow and look for professionals that are passionate about advertising, creativity, diversity, making a difference in our community and having fun!

At Orci, you’ll have the opportunity to create and lead, across platforms, including our in-house production facilities and enjoy an environment that supports learning and growth.

Orci

Bet-David Consulting is a forward-thinking business management consulting firm dedicated to providing innovative solutions to our clients. We are on a mission to redefine the perception of business consulting, making it not only insightful but also entertaining. As we continue to grow, we are seeking a skilled and motivated Content Marketing Project Manager to join our Marketing Department.

We are seeking a talented and experienced Content Marketing Project Manager to join our dynamic marketing team. The ideal candidate will be a detail-oriented individual with a passion for content marketing, project management, and a track record of successfully managing and delivering content initiatives. As a Content Marketing Project Manager, you will be responsible for overseeing the planning, flawless execution, and optimization of content marketing projects to drive brand awareness, engagement, and conversions. You will work closely with cross-functional creative teams, ensuring that creative projects are delivered on time, within scope, and to the highest quality standards.

Key Responsibilities:

• Lead the planning and implementation of project tasks and milestones within the marketing department.
• Develop and maintain a comprehensive content calendar outlining key deliverables, timelines, and stakeholders.
• Work closely with internal and external creative teams to understand project requirements, objectives, and desired outcomes.
• Effectively brief creative teams on project goals, target audience, and key messaging.
• Translate project vision into clear and actionable tasks, ensuring the creative teams have a comprehensive understanding of expectations.
• Coordinate with cross-functional teams to ensure the timely and successful delivery of content projects.
• Effectively manage project scope by ensuring any changes to scope are documented and approved.
• Identify and manage project dependencies and critical paths, ensuring all projects are executed efficiently.
• Develop and maintain project timelines, tracking progress against milestones.
• Implement project management tools and methodologies to optimize workflow efficiency.
• Allocate project resources appropriately and ensure resource availability and allocation.
• Track project performance, specifically to analyze the successful completion of short- and long-term goals as well as marketing campaign metrics.
• Oversee the creation of high-quality and engaging content across various channels, including videos, social media graphics, website content, blog posts, articles, whitepapers, infographics, etc.
• Continuously monitor and optimize content performance based on analytics and user feedback.
• Provide clear and constructive feedback to creative teams, ensuring alignment with project objectives and brand guidelines.
• Work closely with writers, designers, and other content creators to ensure content aligns with brand guidelines and meets quality standards.
• Foster collaboration across departments to gather input and insights for content creation.
• Follow up consistently to address queries, concerns, and ensure the smooth flow of project deliverables.
• Conduct regular quality checks on creative assets to maintain consistency, brand compliance, and overall project excellence.
• Identify potential risks and challenges in the project pipeline, developing proactive strategies to mitigate these risks.

Qualifications:

• Bachelor’s degree in Marketing, Project Management, or a related field.
• Proven experience (3+ years) in content marketing with a focus on project management.
• Excellent written and verbal communication skills.
• Strong understanding of content creation and social media best practices.
• Strong organizational skills, including multitasking and time-management.
• Proficient in using project management tools and content management systems.
• (e.g., Monday, Basecamp, Trello, Asana).
• Ability to lead project teams of various sizes and see them through to completion.
• Ability to analyze data and derive actionable insights for content optimization.
• Creative thinking and problem-solving skills.

What We Offer:

• A chance to work in a fast-paced environment with a team of dedicated professionals.
• A competitive salary with comprehensive benefits including health insurance and 401(k) plan.
• Career advancement opportunities and a chance to grow professionally.
• A collaborative culture that fosters innovative thinking and leadership.

If you are a detail-oriented and strategic thinker with a passion for project management in a creative setting, we invite you to apply for this exciting opportunity. Join us in shaping the future of Valuetainment.

To apply, please submit your resume, cover letter, and portfolio showcasing relevant projects to [email protected]

Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Valuetainment channel on YouTube: https://www.youtube.com/c/valuetainment

This is an in-office position. We are not offering remote. Our office is located in Ft. Lauderdale, FL.

Valuetainment is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran’s status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.

Valuetainment

People make games great. At Survios, we know we can’t grow from an acclaimed VR studio to the world’s premier game developer and publisher without them. That’s why our most valuable investments aren’t in the next-generation technology we use to make our games or the new HQ we’re building in Marina Del Rey but in creating a hybrid workplace that seeks out talent across the globe, nurtures its people and encourages fun. A workplace where every team member knows they’re respected and cared for. If you want to join a passionate team of developers driving toward the future of immersive gaming, we’d love to hear from you!

We’re looking for a Director of Marketing to be part of our marketing and communications team, which is entering a new growth phase. We seek an experienced marketing member with demonstrable experience across team management, GTM strategic planning and executions, and performance marketing.

The successful candidate will have a mix of marketing and analytic experience across multiple media channels (banner, streaming, paid search, social, CRM, TV, Radio) along with a demonstrated ability to connect the dots between desired marketing campaign/business outcomes and actual results to make actionable recommendations to improve product performance.

Responsibilities:

• Own and execute the Go-to-Market plans for our marketing announcements, milestones, launches, and post-launch activities.
• Lead analytic efforts to assess marketing initiatives and competitive landscapes while assessing a better understanding of marketing activity effectiveness.
• Build, Lead, and Inspire a team of passionate marketing professionals at all experience levels.
• Find opportunities to optimize workflow between marketing creative, production, and core marketing by establishing and improving processes.
• Expand Survios’s integration of marketing analytics, media optimization, and CRM, focusing on taking our performance marketing initiatives to the next phase.
• Collaborate with the production and development teams on the development of marketing materials, timelines, and milestones.
• Contribute product feature suggestions to product teams based on customer research and competitive analysis.
• Define product and campaign KPIs for multiple marketing milestones, monitoring, adapting, and optimizing initiatives as needed.
• Foster a team culture based on transparency, collaboration, and support of one another.
• Work cross-functionally with teams, including development, publishing, and finance, to achieve Survios’ goals. Travel, both domestic and international, may be required.
• Stay informed regarding pending industry changes, trends, and best practices and assess the potential impact of these changes.

Qualifications:

• Bachelor’s degree, equivalent or better, coupled with a minimum of 8 years experience and demonstrated career progression in marketing at a video game publisher, entertainment, technology, or consumer products.
• Ability to identify and handle issues proactively and decisively with limited direction and oversight while also communicating consistently to executive leadership.
• Experience developing and being responsible for strategic marketing plans, bringing them to market with data-driven campaign executions.
• A proven track record of providing supportive and clear direction and feedback to team members and external parties.
• Direct experience or collaborations in performance marketing, brand and product marketing, communications, influencer/content creator marketing, creative development, strategic marketing research and planning, social media marketing, and go-to-market strategy and executions.
• Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior executives.
• Experience managing, coaching, and developing successful and dynamic teams.

About Us:

Survios is an award-winning game studio that takes a holistic approach to development, merging our expertise in hardware, software, and games to create unbelievable, immersive game experiences in VR, AR, consoles, and PC. We’re dedicated to leveraging our passion, expertise, and creativity to develop and publish the next generation of groundbreaking and immersive video games on all platforms.

Base salary range between $175,000 USD – $190,000 USD (Base salary range for applicants located within the United States)

Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law.

Survios takes into consideration a candidate’s education, training, and experience, external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.

Survios

Job Title: Manager, Influencer Marketing

Reports to: Senior Manager, Influencer Marketing & Talent Partnerships

Job Location: Los Angeles, CA (On-Site) (must be a CA resident to come into the office as needed)

Job Class: Exempt

About SHEIN

SHEIN Distribution Corporation distributes SHEIN’s products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us @us.shein.com,sheingroup.com, Instagram.com/sheinofficial, Instagram.com/shein_us, youtube.com/shein.

Position Summary

The Influencer Marketing Manager will be responsible for managing tentpole influencer activations across SHEIN brands to drive engagement, acquisition and sales retention. This role is integral to amplifying and positioning brand communication, campaigns, events and activations to reach new, targeted audiences using our influencer network to drive purchase intent and build brand love.

Our ideal candidate is passionate about the social ecosphere, actively takes part within it, and understands the social and digital landscape. Additionally, you have a deep expertise in influencer and talent strategy, using your personal relationships to drive campaign objectives. You will understand how these levers work together to complement a broader marketing campaign and have a strong perspective on how to measure and prove ROI through these activities.

The role will report to the Senior Manager, Influencer Marketing and will collaborate cross-functionally across Social, Brand PR, Brand Partnerships, and Entertainment Marketing.

Responsibilities:

• Identify talent partners based on company initiatives and project needs, taking a strategic, data-driven, and holistic view of influencer marketing encompassing nano, micro, macro influencers, content creators, and VIPs.
• Continue to nurture our existing influencer community while looking to expand into new demographics and strengthen influencer relations by managing day-to-day communication with influencers, agencies and management via email, phone, DM, text, etc.
• Maintain talent relationships and create connections with new partners through mailings, giftings and outreach on brand initiatives, building close relationships that create alignment and transparency.
• Oversee current influencer marketing team to ensure campaign goals are being met.
• Build relationships with cross-functional leaders and ensure regular communication and alignment on influencer marketing and brand initiatives.
• Lead in developing new business proposals including proposal development including PowerPoint building, writing, and organizing relevant materials.
• Drive product placement into television, film and music projects.
• Develop influencer and talent relations program for the brand.
• Improve brand awareness and foster brand reputation among key fashion and lifestyle influencers.
• Oversee offline event activations with top influencers and VIPs.
• Stay on top of pop culture, social media, influencer trends, as well as emerging technologies and social media platforms and platform updates.

Skills & Qualifications:

• Bachelor’s Degree Required.
• 5+ years of related experience, preferably within Influencer Marketing, Social Media, or PR in the fashion industry.
• Experience leading and managing a team of at least 3+ direct reports.
• PC Skills, including MS Office, and MS Outlookl
• Experience using Canva, Tribe Dynamics and Monday.com.
• Expert in leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.) and understands digital marketing trends.
• Excellent written and verbal communication skills with keen attention to detail.
• Ability to think strategically and creatively.
• Flexibility to adapt quickly to changing business needs and dealing with ambiguity.
• Comfortable with occasional travel.
• Self-starter, ability to thrive in a fast-paced environment.

Pay: $106,800.00 – $120,00.00 plus bonus.

SHEIN Benefits and Culture:

• Healthcare (medical, dental, vision, prescription drugs)
• Health Savings Account with Employer Funding
• Flexible Spending Accounts (Healthcare and Dependent care)
• Company-Paid Basic Life/AD&D insurance
• Company-Paid Short-Term and Long-Term Disability
• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)
• Employee Assistance Program
• Business Travel Accident Insurance
• 401(k) savings plan with discretionary company match and access to a financial advisor
• Vacation, Paid holidays and sick days
• Employee Discounts
• Perks (HQ Location)
• Free weekly catered lunch at HQ
• Dog-Friendly office
• Free Gym Access at HQ
• Free Swag Giveaways
• Annual Holiday Party
• Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages
• Free Shuttle Service from HQ to LA Union Station

SHEIN is an equal opportunity employer committed to a diverse workplace environment.

SHEIN Distribution Corporation

POSITION SUMMARY STATEMENT

The Social Media Coordinator is responsible for creating a disruptive and effective social media strategy and execution for the St. John brand. We’re looking for a digital native who will play a pivotal role in the development and execution of our content strategy. This person will be responsible for social campaigns from start to finish – from strategy, creative development, flight planning and reporting.

The ideal candidate has experience in digital, loves all things social, has a relentless curiosity and keen attention to detail.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Work closely with the VP Marketing to define the social media strategy for St John with strong emphasis on Instagram.
• Execute and manage St. John’s social strategy to drive brand awareness, grow followers across all platforms, and build community through meaningful engagement.
• Lead amplification strategies, identifying and presenting ways to drive media value in social channels.
• Develop and oversee influencer and KOL strategic plans ensuring maximum impact to the brand and brand channels.
• Develop social media strategy, calendars and campaigns that help to achieve corporate marketing goals.
• Manage the execution of content against our social media strategy; accountable for curating and publishing content native to social channels and best practices
• Create methods for rapid growth of Instagram followers and increased engagement.
• Responsible for brief, communication plan and reporting.
• Manage content calendars, identifying relevant opportunities and maintaining creative strategy through posting on social channels, Instagram feed and stories, Facebook, YouTube, Tik Tok, Pinterest and LinkedIn.
• Take initiative in the creation and build-out of content creation.
• Collaborate with creative team to build and post content, utilizing technology and trend.
• Monitor the company’s social media accounts and offer constructive interaction with users.
• Track social performance by owning social media calendar and pipeline, reporting dashboards, weekly, monthly, and quarterly reports, and regular capture of social media data.
• Analyze the long-term needs of the company’s social media strategy and offer reports to the management and executive teams that outline any necessary changes to the digital marketing plan.
• Accountable for driving overall social media performance, including but not limited to social media followers, community management, social media engagement, influencer marketing revenue lift, and campaign performance.
• Facilitate online conversations with customers and respond to queries
• Stay on top of digital industry trends, applications, channels, strategy and news
• Research audience preferences and discover current trends
• Event/brand marketing/experiential marketing/entertainment marketing support, as needed. This includes occasional travel.
• Effectively use social listening and analytics tools, glean insight from output and translate insights into meaningful actionable recommendations.
• Manage day-to-day relationship with external reporting partners and agencies as necessary
• Make the Brand’s investments work hard, ensuring budgets and timelines are met

SUPERVISORY RESPONSIBILITIES

• This role has no direct reports.

ORGANIZATIONAL RELATIONSHIPS

• Interacts with all levels throughout organization including employees and outside vendors.

MINIMUM QUALIFICATIONS: The following are the minimum qualifications which an individual needs in order to successfully perform the duties and responsibilities of the position.

Competencies:

• Ability to independently lead social media campaigns on a global level.
• Proven ability to influence and communicate effectively with senior executives.
• Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teams.
• Must provide examples of developing and executing on social media strategies to grow audiences and deliver on engagement metrics.
• Track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company.
• Knowledge of paid media to drive impact across the marketing funnel
• Ability to collaborate effectively with internal stakeholders and external agencies/partners/talent.
• Creative thinker with passion for developing and delivering big ideas for our customers.
• Thinks strategically, but stays on top of tactical execution.
• Extreme attention to detail with relentlessly high standards.
• Innate willingness to roll up your sleeves.
• Exceptional verbal and written skills.

Skills/Education/Experience:

• 2+ years of experience leading social media strategies for Luxury brands
• Bachelor’s degree
• Social media fluent. You know the relevant platforms and what’s happening on them; have strong relationships with social media titans and thorough knowledge of which platforms are relevant to the brand
• Social media reporting capabilities and ability to connect social media KPIs with overall marketing and business objectives
• Experience working with influencers and KOLs to build strong brand partnerships and content
• Experience with the China Market and WeChat in the context of Fashion Luxury a plus
• Experience working in a fashion company with proven ability to bring “collection/product stories” to life through compelling content & influencer strategies

PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.

• Must be able to see, hear and speak in order to communicate with employees and other customers
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms

Must be able to lift, move and carry up to 20 pounds

St. John Knits

Marketing & Local Leasing Coordinator – The Shops at Palm Desert

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company’s own portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties. This position is based in Palm Desert, California, but our company operates nationally, particularly in large regional malls.

As the Marketing & Local Leasing Coordinator, you will collaborate with and assist the Marketing & Business Development Manager with print and digital marketing, event planning, social media, community outreach, canvassing, and business development, as well as collaborate and assist the Local Leasing Manager with coordinating, supporting, managing local leasing efforts to exceed the expectations of center owners, tenants, and guests. Focus on programming and initiatives (events, digital and in-Center campaigns, etc.) for youth, families, artists, and seniors; strategically grow and enhance an omni-channel digital program (social media, email, video, SMS) with an emphasis on influencer and business development partnerships; and drive income through advertising deals, temporary leases (pop-us, TILS, carts, kiosks), and event sponsorships.

To succeed as the Marketing & Local Leasing Coordinator:

• College degree required.
• 2+ years of Marketing and related experience.
• Strong understanding of digital ads, including Facebook/Instagram ad campaigns and retargeting
• Ability to manage timelines of numerous projects simultaneously with attention to detail
• Exceptional communication skills; clear, concise, and professional representation expected
• Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
• Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution.
• Must be flexible and able to work event shifts, which may include nights, weekends, and holidays, with the ability to travel as needed for conferences and national meetings.

Preferred Experience:

• Comfortable in an office environment: Microsoft Suite, Adobe Acrobat, GoogleDrive, conference calls, printing/copying/scanning, Outlook, team meetings, etc.
• Fluent in social media. Understand and be able to execute Facebook, Instagram, TikTok/IG Reels, and email paid and organic campaigns.
• Curate email content, develop distribution strategy, and maintain a regular communication schedule. Implement a plan to grow the database.
• Event planning and coordination experience for events.
• Fluent in the Facebook campaign manager and business manager.
• Understand and be able to execute web retargeting campaigns.

Additional Skills:

• Ability to manage timelines of numerous projects simultaneously
• Eye for photography/selecting images that perform well.
• Knowledge of real estate, retail marketing, leasing, and operations a plus
• Basic Google Analytics preferred.
• Graphic design, photo editing, and video editing experience is a bonus.
• Bonus points: Basic understanding of WordPress, MailChimp, InDesign/Illustrator, and iMovie

Responsibilities of the Marketing and Local Leasing Coordinator for The Shops at Palm Desert:

Marketing

• Have a working knowledge of the area market.
• Marketing Strategy Implementation – comprehensive, research-based planning that directs marketing efforts and drives sales.
• Assist in developing collateral pieces for Marketing and Local Leasing programs.
• Source, create, and execute strategic digital media initiatives and content for all center digital elements and track and measure growth.
• Coordinate seasonal and monthly special events and community relations programs.
• Assist in public relations – drafting press releases, blog posts, media alerts, and emergency response.
• Take photos, videos, etc., and write captions for robust digital programs and reporting.
• Oversee production schedules for any planned advertising or printed pieces. Write copy, proof materials, and distribute as necessary.
• Help identify corporate sponsorship opportunities to generate additional revenue for the property; assist with sponsorship proposals and programs.
• Build and cultivate tenant relationships, establish ongoing tenant communications, support and garner tenant participation for center programming, and support tenants through localized marketing efforts that increase sales
• Assist in all reporting, including event recaps and monthly sales reports, to obtain knowledge and insight into retailer sales and track key retailer and category trends
• Create, coordinate, and install standard area signage, visual vignettes, and window displays for vacant spaces.
• Define, support, track, and achieve measurable results
• Support Marketing & Business Development Manager

Local Leasing

• Assist with the ongoing temporary leasing of the Retail Merchandising Units (RMUs), kiosks, in-line store, and vending, including but not limited to lead generation, lead nurturing, sales presentations, and sales follow-up.
• Assist with preparing contracts/agreements, renewals, and amendments.
• Coordinate window displays and visual vignettes.
• Assist Local Leasing tenants with visuals and merchandising within their spaces to maximize sales
• Help prepare and adhere to the monthly and quarterly budget forecasts.
• Assist with space turnover and tenant coordination duties.
• Support Local Leasing Manager

Best-in-Class Benefits and Perks:

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation of $60-$65K annually, depending on experience, and an extensive benefits package, including:

• Comprehensive health coverage: Medical, dental, and vision insurance provided
• Robust retirement planning: 401(k) plan available with employer matching
• Financial security: Life and disability insurance for added protection
• Flexible financial options: Health savings and flexible spending accounts offered
• Well-being and work-life balance: Paid time off and holidays

Plus, we work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative atmosphere where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

Ready to take your career to the next level? Join us in making The Shops at Palm Desert the go-to shopping, dining, and entertainment destination!

If you’re an energetic and creative marketer excited about making a real impact, we’d love to hear from you. Don’t miss this chance to shape the future of retail at The Shops at Palm Desert! Please submit your resume and cover letter to: [email protected]

We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Pacific Retail Capital Partners

Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no “perfect” candidate and want to encourage applying even if all the requirements listed aren’t met. If you’re passionate about URW and looking to learn and grow, then we look forward to reviewing your application!

We are currently looking for our:

Senior Marketing Manager – LAX

What we offer

As Senior Marketing Manager, your primary objective is to lead the marketing and guest experience for LAX shops and restaurants to create and execute short- and long-term plans that drive sales, customer experience and NRI growth. In collaboration with the team, you will develop and executing marketing plans, digital initiatives, and customer experience programs including marketing campaigns, digital mobile ordering, customer service, sales promotions, public relations, retailer relations, terminal redevelopments, grand openings, store openings, events, market research, social media, and analytics.

Successful candidates will have strong overall marketing acumen and ability to develop and execute high profile projects from ideation to execution. Success in this role includes a project management skillset, a self-starter mentality, and strong interpersonal and leadership skills to accomplish goals. We are also looking for a candidate who can successfully navigate complex organizations and process requirements to achieve maximum results.

Candidates who are passionate about marketing, with great teamwork and collaboration skills, and who are excited by the opportunity to be part of a team that is building and shaping customer experience and innovation in airport environment are encouraged to apply.

Scope

Strategic & Financial

• Develop the marketing strategy and manage execution of the annual marketing action plan to drive retailer sales performance.
• Lead the development of strategic marketing partnerships with LAWA, airlines, retailers, partners, and key stakeholders to drive terminal sales and elevate the customer experience.
• Partner with stakeholders to ensure marketing programs deploy focused sales promotions and support key airport milestones (ex. groundbreakings, store openings, special projects, redevelopments, etc.).
• Manage marketing program budgets, reforecasts, and company procurement procedures including development of marketing legal agreements.
• Develop and deliver marketing presentations, recap reports and support documents regarding marketing program performance to optimize sales, retailer, and product performance.
• Partner with Marketing Manager direct report, on-site team, retailers, agencies, vendors, and key stakeholders to meet agreed upon goals, timelines, and budgets.

Brand & PR

• Spearhead brand identity and develop highly impactful, integrated marketing campaigns including all assets, video, photography, signage/wayfinding, barricade graphics, in-market media buys, digital, etc.
• Work in partnership with key clients and stakeholders to develop and submit marketing initiative program packages for approval for deployment in-airport.
• Regularly spot check overall presentation of marketing campaign to ensure performance and quality.
• Develop and manage local PR and media relations plans for marketing campaigns, community programs, new store openings, redevelopment, and innovation initiatives.
• Create and manage marketing calendar, ensuring content and promotion is timely and to a high standard.

Digital Marketing & Social

• Develop and manage a comprehensive digital marketing plan and support the development and deployment of new technology solutions in the airport.
• Lead consumer and employee facing digital marketing initiatives including mobile order websites, email/SMS campaigns, social media, and digital tools to drive awareness and conversion.
• Partner with digital team to optimize mobile order program including retailer training/onboarding, beta testing, and operationalizing/stabilization of program.
• Develop and launch marketing initiatives to drive success of digital program including promotions, incentives, gift with purchase, and more.

Customer Service, Retailer Engagement & Community Initiatives

• Develop retail partner communications and meetings in partnership with operations to provide marketing updates, introduce new marketing programs and opportunities, etc.
• Partners with retailers to develop seasonal sales and promotions, special menus, and digital sales promotions designed to drive sales.
• Oversee customer service, mystery shopping, rewards and recognition programs and employee engagement campaigns that enhance the airport customer experience.
• Partner with LAX asset team and Advance Network to develop and implement the community plan including identifying appropriate community partners, outreach events, partnerships, and sponsorships to align with project goals and contract deliverables.

Market Research & Analytics

• Develop close working partnership with retailers to understand business needs, sales trends, and customer behaviors.
• Conduct formal surveying (online and in-terminal) to formulate benchmarks, identify problem areas and resolve customer-facing issues to support the overall mission of raising Airport Service Quality (ASQ scores).
• Research trends within the shopping/dining/airport/travel industry and stay on top of industry best practices, ASQ/ACI data, etc.

What we are looking for

• A bachelor’s degree or combination of education and relevant experience.
• 7+ years of Marketing and/or related experience.
• Strong business acumen, strategic orientation, and general operations experience.
• Strength in leadership, strategic planning, marketing, and financial management.
• Ability to work cross functionally both internally and externally and manage key stakeholder relationships with diplomacy and sensitivity.
• Exceptional communication skills, clear, concise, and professional.
• Self-starter, enthusiastic, creative, problem solver, and results oriented.
• Strong analytical capability, ability to read and interpret data.
• Understanding and ability to apply best practice marketing/retail trends and marketing communication principles.
• Retail, transit, airport, or shopping center industry experience preferred.

Compensation

Exempt

$95,000 – $120,000 + Discretionary Annual Bonus

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Join us to Reinvent Being Together.

Unibail-Rodamco-Westfield

Casting Call: Talent for National Brand Commercial

Job Description: We are excited to announce an open casting call for a National Brand Commercial, set to shoot in January 2024. We are seeking individuals and families from diverse backgrounds to participate in a vibrant advertising campaign that celebrates inclusivity.

Job Responsibilities:

• Participate in a 2-day commercial shoot, with exact dates to be confirmed closer to the shooting week.
• Must be available for the entirety of the shoot dates from January 15th to January 19th.
• Be prepared to follow directions from the director and crew during the shoot.
• Work cooperatively with other cast members and staff.

Requirements:

• Real families, parents, and children are encouraged to apply.
• We are particularly interested in applicants who represent a range of ethnic backgrounds and are inclusive of persons with disabilities.
• Seeking individuals for the following age groups and products:
  • Swing: Adults (age 25-40), Infants (age 0-3 months)
  • Bassinet: Adults (age 25-40), Infants (age 0-3 months)
  • Strollers: Adults (age 25-40), Infants/Toddlers (age 0-3 months to 18 months – 2.5 years)

Compensation:

• Rates will be competitive and disclosed upon application submission.
• Additional details on compensation will be provided to selected candidates.