Director of Digital Marketing

About Us:

Azazie, Inc. is on a mission to reinvent shopping for bridesmaid dresses and wedding gowns! Our online-only store connects bridesmaids and brides with over 200 gowns in 60+ colors for bridesmaids, brides, and mothers of the bride. At Azazie, we believe that everyone deserves to don a gorgeous gown, regardless of size or budget. We carry standard sizes 0-30, and can make any of our dresses to your custom measurements. Every dress is made-to-order, making it a more sustainable and personalized option than off-the-rack retailers. Azazie has appeared on The Today Show, CNBC and other top media outlets and won the Glossy Beauty and Fashion Award for the Best E-Commerce Experience in addition to being recognized as one of Newsweek’s Fastest Growing Online Shops in 2022.

Job Overview:

Azazie is looking to hire a Director of Digital Marketing who will grow our presence and attract new customers through various channels. An ideal candidate will be highly data-driven and comfortable with planning and executing on various stages of marketing campaigns spanning both acquisition and retention.

Responsibilities and Duties:

• Think strategically, but stay on top of tactical execution
• Heads the digital marketing department functioning as the internal consultant to brand marketing, customer service, and external agency partners providing strategic direction
• Drive growth in our existing marketing channels by efficiently scaling conversion volume through continuous optimization of creative and content for all campaigns
• Develop creative and innovative solutions to grow our subscriber base across multiple marketing channels (Email, SMS, App notifications, etc.)
• Responsible for testing new channels to scale growth for the business
• Enhance customer journey and conversion on site and manage/create compelling site content and copy, such as new product launch, promotions or loyalty program
• Leads the development and integration of consumer relationship marketing (CRM) and the digital marketing/media strategies, processes and systems.
• Collaborate with PR, media buy, design, customer service and product teams to launch marketing campaigns that drive sales.
• Closely monitor, measure and report on campaign performance, budgeting and conduct ad hoc analysis.

Qualifications:

• BA/BS degree in business, marketing, economics, finance or equivalent hands-on experience considered.
• 5+ years in growth, performance and/or digital marketing; ideally in a Fast Retail E-Commerce environment.
• 2+ years of managerial experience
• Excellent communication skills and ability to interface effectively with stakeholders.
• B2C E-commerce experience (experience in fashion e-commerce a plus)
• Strong excel and analytical skills are a must! Needs to have the ability to interpret data into meaningful insights and KPIs.
• Start-up minded, someone who sets the tone for thinking big and out of the box as well as a culture for speed, action and test + learn practices.
• Proactive, takes initiative to find new and creative ways to meet goals
• Excellent team player to build strong cooperative relationships with other managers
• Ability to work independently, be self-motivated and results-oriented
• Critical thinker + problem solver

Benefits:

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Paid vacation days and sick leave
• Paid Holidays + Floating Holidays
• 401k
• Parking reimbursement
• DoorDash Dash Pass Subscription and weekly DoorDash credit
• Free snacks and drinks in office
• Employee discount
• Company engagement events

Physical Requirements:

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Azazie, Inc.