POSITION: Digital Marketing Manager
SUPPORTED BY: Creative Director
POSITION SUMMARY:
The Digital Marketing Manager will work to grow the Visit Mobile digital presence focusing on engaging and retaining visitors and potential visitors. The position supports the organization’s role of destination marketing by developing and managing its Customer Relationship Management (CRM) system; developing and modifying the database structure and content to maximize the efficiency and effectiveness of the organization; developing and managing its website page structure including special landing pages and micro-sites; working with Visit Mobile’s creative brand manager to increase the effectiveness of the website user experience; and managing online advertising and email marketing implementation.
This role works across internal teams, external agencies, and vendors to identify the capabilities and technology that will best deliver the destination message to target audiences while increasing the brand authority within the digital ecosystem to keep Visit Mobile and Coastal Alabama at the forefront of business and leisure travelers through usability, discoverability, destination appeal, and monetization initiatives.
This position will also ensure the Visit Mobile brand and message is visually consistent and clearly communicated to visitors, the travel industry, partners, and the community.
RESPONSIBILITIES:
CRM
- Act as the organization’s primary internal expert on the CRM system
- Constantly evolve and develop the CRM structure in appropriate modules to maximize its effectiveness for team members
- Monitor CRM data entry by team members for best practices and coach accordingly
- Make recommendations to the executive team regarding needed enhancements to the Simpleview suite of subscribed products
CMS
- Engage prospective first-time visitors and re-energize past travelers through website design and content
- Coordinate SEO marketing and content strategy and implementation for web optimization
- Enforce high-quality standards on imagery and video to create the narrative for the destination
- Partner with Creative Director, Director of Marketing and Communications, Partnership, and Sales & MarComm teams to optimize website content, edit existing page structures and create new pages within the website to meet the content needs that are defined by team members
- Track and monitor the evolution of search interest, algorithm changes, and user behavior shifts.
- Stay up-to-date on best practices to increase the effectiveness of each page, maximizing metrics by researching and recommending “best-in-class” standards to establish Mobile.org as a leading online destination website.
Technology Integrations
- Oversee integrated technologies to ensure performance measurements and connectivity are working properly and maximizing said technology intent (current systems include but are not limited to the Visit Mobile Dashboard tool, BookDirect/JackRabbit, DTN, ActOn, Crowdriff UGC, Google, and others)
- Manages email marketing lists, distribution of emails, and the measurement of efforts
- Seek new technologies and resources to maximize the understanding of current and potential visitors
- Work in conjunction with industry partners, as well as sales and MarComm teams to provide information to third-party websites
Digital Advertising
- Work closely with the Visit Mobile Executive Team (Senior VP, MarComm, VP of Sales) to maximize digital marketing initiatives for Visit Mobile baseline funding, the Mobile Area Lodging Association marketing funding, and additional funding as it is available (example: ARP grant funding)
- Recommend paid digital media strategy to deliver department goals, optimize cross-platform efficiencies, and provide reporting to internal teams
- Execute paid digital media buys, market segmentation (both leisure and sales), reporting, services, and maintenance
- Work closely with the sales team to maximize room night potential as requested
Other Duties & Responsibilities
- Maintain clear communications with other departments to create an effective team
- Document processes and procedures of the position
- Develop and produce regular reports to keep team members updated on destination offerings and contacts as well as system management reports
- Maintain performance metrics relative to goals and analyze data for making decisions
- Participate in appropriate local, state, and national organizations, growing existing and fostering new partnerships; as well as pursuing professional development opportunities.
- Assume additional responsibilities as assigned.
The above is intended to describe the general content for the performance of this position. It is not to be construed as an exhaustive statement of responsibilities and duties. The above are just a guide and are not necessarily the only initiatives this position will be involved in. This person may also be asked to participate in other special projects or community outreach and events. This person may be requested/required to participate in projects determined by the Creative Director and/or other organization leaders and teammates. Nothing in the job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time.
DESIRED SKILLS / EXPERIENCES / QUALIFICATIONS:
- Exceptional writing, editing, and proofreading skills with attention to detail and personality
- Ability to work independently as well as with team members
- Strong sense of time management with the ability to take initiative, work well under pressure, and meet deadlines
- Strong customer service skills and the ability to communicate politely and effectively
- Strong understanding of current digital marketing concepts, strategies, best practices, and trends; with an interest to implement new ideas and stay up to date with relevant information
- Demonstrated experience as a power user of back-end online technology
- Basic knowledge of database structure
- Demonstrated experience working in a team environment with other specialized team members completing projects and achieving desired results
- A process enthusiast who understands cause and effect and can communicate complex details of databases and online experiences in a way a non-marketing professional can understand
- The ability to practice patience and persistence for partners while maintaining high expectations for one’s own performance.
- Participate in professional and/or civic organizations to enhance networking opportunities as approved by the team lead
- Experience with the Simpleview branded Customer Relationship Management or any Content Management System (CMS) product is preferred.
REQUIREMENTS:
- Bachelor’s degree in Marketing, Communications, or related field preferred
- Minimum of 4 years of experience in digital marketing or related areas
- Ability to prioritize, multi-task, and problem-solve simultaneous projects with multiple deadlines
- Copywriting, verbal communication, and project management skills required
- Strong attention to detail
- Advanced knowledge of the Gulf Coast hospitality industry, with an emphasis on partners’ products and services.
- Ability to understand basic industry terms and trends in marketing, communications, and digital marketing initiatives
- Organized, self-starter with good time management skills
- Flexibility to carry out responsibilities on evenings or weekends, and to travel as needed
HOW TO APPLY:
- Please send your cover letter and resume to Oliver Dorgan, Creative Director ([email protected]) and Jay Garraway, VP of Administration ([email protected]).
Visit Mobile
Related jobs:
Job Description:
Project Casting is now hiring crew members for an upcoming short film shooting July 5th and 6th near Newtown in Bucks County, PA. The team is seeking a skilled boom operator/mixer and one or two production assistants to join this paid shoot.
Job Responsibilities:
• Boom Operator: Capture high-quality audio on set using boom equipment
• PA Roles: Support the crew with setup, logistics, and on-set coordination
• Collaborate with a small indie team in a fast-paced environment
Requirements:
• Must be available both July 5th and 6th
• Prior experience preferred but not required
• Local to Bucks County or able to commute to set location
• Reliable, communicative, and professional attitude
Compensation:
• Paid crew positions
• Network with other industry creatives on a collaborative production
• Gain valuable experience and credit on a short film project
Job Description:
A new set of three non-union scripted short series is now hiring Production Interns to join a growing, motivated team. This is a non-paid internship offering IMDb credit and craft services, ideal for emerging creatives seeking on-set experience and real industry exposure. Interns will contribute to various departments and support production from pre-production through wrap.
Job Responsibilities:
-
Assist core departments on set and during prep
-
Support day-to-day production needs based on assigned role
-
Collaborate with team members and respond to direction from department leads
-
Gain hands-on experience in film and TV production workflow
Open Internship Positions:
-
Casting
-
Locations Manager
-
Wardrobe / Costume
-
Script Supervisor
-
Production Assistant
-
Crafty PA
Requirements:
-
Set experience preferred but not required
-
Must be dependable, enthusiastic, and a team player
-
Eagerness to learn and contribute to a fast-paced production
-
Must be local or able to work where production is based
Compensation:
-
Unpaid
-
IMDb credit provided
-
Craft services included
Job Description:
A new indie thriller set between 1940–1970 is now hiring a full production crew in Atlanta. This period film is seeking skilled creatives and behind-the-scenes professionals to join a passionate filmmaking team. If you’re a film graduate or seasoned indie crew member, this is your chance to gain credits, contribute to an exciting historical project, and work with a driven director on a full-length feature.
Job Responsibilities:
-
Collaborate with the director to bring a scripted thriller period piece to life
-
Contribute to pre-production, on-set, and post-production phases
-
Help maintain historical authenticity in visuals, sound, and wardrobe
-
Commit to project timelines and deliver high-quality creative work
Open Positions:
-
Cinematographer
-
Producer
-
Sound Audio Technician
-
Production Assistant
-
Production Designer
-
Film (CGI) Editor
-
Costume Designer
-
Gaffer/Grip
-
Post-Marketing Specialist
Requirements:
-
Based in or able to work in Atlanta, GA
-
Demonstrated experience in your respective field or strong portfolio (film grads welcome)
-
Collaborative mindset and passion for independent filmmaking
Compensation:
-
Paid positions
-
Credit included
-
Meals and transportation provided (up to $150)
Job Description:
A Los Angeles-based production is now hiring experienced crew members for a series of upcoming vertical-format projects. If you have a strong background in vertical content and thrive in fast-paced creative environments, this is your opportunity to contribute to high-impact shoots with a flexible schedule.
The team is assembling for two production periods: late June to early July and again in late July to early August. Roles include both on-set and post-production positions.
Job Responsibilities:
June 27–July 8 (2–3 days within this range)
-
Photographer for BTS content and poster stills
Late July / Early August
-
Editor
-
DIT (Digital Imaging Technician)
-
Production Designer
-
Wardrobe Stylist
-
Script Supervisor
-
First Assistant Director (1st AD)
-
Second Assistant Director (2nd AD)
-
Unit Production Manager (UPM)
Requirements:
-
Proven experience in your respective role
-
Must have experience with vertical video formats
-
Based in or able to work in Los Angeles
-
Available during specified production windows
-
Ability to collaborate efficiently with a creative team under time-sensitive conditions
Compensation:
-
Paid; rates to be discussed upon application
-
Freelance / project-based hire
Job Description
Prominent Productions is now staffing for a feature film shooting in Los Angeles with a 20-day schedule and prep beginning in late August. The production team is seeking experienced crew members across multiple departments. This is a fantastic opportunity for LA-based professionals to join a dynamic film set and contribute to a high-energy production.
Job Responsibilities
• Support various departments across pre-production and production phases
• Collaborate with directors, producers, and crew to ensure smooth set operations
• Maintain professionalism and adaptability in a fast-paced film environment
• Execute tasks specific to your crew role (e.g., sound, catering, lighting, makeup, etc.)
Requirements
• Must be based in Los Angeles
• Must submit a resume with position specified in the subject line
• Positions needed include:
-
First AD
-
DIT
-
Catering
-
Locations
-
Craft Services
-
PAs
-
Hair and Makeup
-
Sound
-
Script Supervisors
-
Medics
-
Gaffers
-
Grips
• Experience in your role is highly preferred
Compensation
• Paid production opportunity
• Chance to build credits on a feature film
• Network with a professional production team
Job Description
A non-union micro short film is seeking professional crew members for a one-day shoot in Orlando, FL. This is a paid opportunity to join a passionate and collaborative set with a focus on quality production and creative execution. Crew members will also receive IMDb credit for their work.
Job Responsibilities
-
Camera Operator: Must provide and operate a personal 4K camera for all production needs
-
Sound Recordist/Boom Operator: Handle on-set audio recording and boom operation
-
Collaborate with the director and team to ensure smooth shoot execution
-
Arrive on time and prepared for a one-day shoot on July 13th
Requirements
-
Must be based in or able to work in Orlando, FL
-
Experience with film/short-form content preferred
-
Equipment-ready (applicable to camera role)
-
Dependable, team-oriented, and professional attitude
-
Available on July 13th for the full day
Compensation
-
Paid opportunity (rate TBD upon contact)
-
IMDb credit provided
Job Description
A vibrant and comedic 30-minute mockumentary pilot centered on the quirky staff of a fictional country club is currently in post-production. The team is seeking a talented Colorist and Sound Designer to bring the final polish to this fun, fast-paced project. This is a great opportunity for creatives who love character-driven comedy and want to help elevate a playful, narrative piece to broadcast-ready quality.
Job Responsibilities
-
Colorist:
• Perform color correction and color grading to enhance mood and visual consistency
• Collaborate with director/editor to maintain visual tone and comedic pacing
• Deliver final color output optimized for various platforms -
Sound Designer:
• Design and mix sound elements including dialogue, ambient effects, and transitions
• Ensure sound levels and quality are balanced throughout the episode
• Add comedic sound cues and timing adjustments as needed
Requirements
-
Proven experience working on short films, pilots, or web series
-
Proficiency in industry-standard software (DaVinci Resolve, Pro Tools, etc.)
-
Strong sense of comedic timing and visual storytelling
-
Ability to work remotely or be based in Los Angeles
-
Availability starting early July
Compensation
-
Paid opportunity (rate based on experience)
-
Candidates should submit both their reel and rate for consideration
Job Description
The creative team behind the time-travel short PEGASUS is seeking passionate collaborators for a retro-themed pilot filming this fall in South Carolina. This is a non-paid, portfolio-building opportunity to join a studio-pitchable sci-fi production rooted in 1980s nostalgia. Ideal for creatives looking to gain on-set experience while helping bring a unique vision to life.
Job Responsibilities
Sound Mixer
-
Record high-quality audio during on-location shoots
-
Monitor sound levels and troubleshoot technical issues
-
Prior on-set experience preferred
Wardrobe Designer
-
Style cast members in authentic 1988 fashion
-
Source, adapt, or create retro garments to fit character profiles
-
Coordinate with director and art department for visual continuity
Requirements
-
Based in or able to work in South Carolina
-
Open to all experience levels, though experience is a plus
-
Must be collaborative, creative, and reliable
-
Enthusiasm for sci-fi storytelling and 1980s aesthetic preferred
Compensation
-
Unpaid (passion project)
-
Studio pitch exposure
-
Great for résumé and reel building
Job Description
A high-energy indie short film in the psycho thriller genre is seeking talented and passionate crew members for a production featuring high-profile leads. The shoot will take place in Atlanta, GA, and is open to local applicants only. If you’re ready to contribute your skills to a dark, gripping story with a powerful cast, this is your chance to be part of something cinematic and intense.
Positions Needed
• Director of Photography (own gear a major plus – women strongly encouraged to apply)
• Production Designer
• Costume Designer
• First Assistant Director
• Sound Mixer
• Set Production Assistants
Requirements
• Must be available for the full shoot: June 30 – July 3
• Local to Atlanta, GA
• Prior film set experience preferred for all roles
• Able to collaborate in a fast-paced, professional production environment
Compensation
• Paid (rate to be discussed upon application)
Job Description
A dynamic TV production is seeking a dedicated Production Coordinator to support a fast-paced shoot near Stamford, CT. This role involves a mix of in-office pre-production and on-location fieldwork. If you’re organized, communicative, and thrive in both office and outdoor environments, this is a fantastic opportunity to be part of a hands-on television production.
Job Responsibilities
• Coordinate logistics and scheduling for both pre-production and shoot phases
• Work closely with producers and crew to manage daily operations
• Ensure equipment, documents, and supplies are organized and delivered as needed
• Support outdoor rural shoots with field coordination and on-the-ground problem solving
Requirements
• Must be available from the week of June 16 through approximately August 10
• Able to work in-office in Stamford, CT for at least 3 days a week from June 16 to July 4 (2 days WFH)
• Fully available in the field from July 6 through August 10
• Experience coordinating rural outdoor shoots preferred
• Must be organized, proactive, and able to work independently in a fast-paced environment
Compensation
• Competitive pay based on experience
• 8-week commitment with hybrid and fieldwork flexibility
Job Description:
Join the creative team behind Something Greater, a hybrid drama/music video student thesis project by director Brett Kilheffer, featuring music from Josh Kain. This 8-minute short film blends cinematic storytelling with music video aesthetics and explores themes of redemption, addiction, fatherhood, and second chances.
The production takes place in the LA area and is looking for passionate, collaborative crew members interested in working on an emotionally resonant, visually rich student film.
Job Responsibilities:
-
Production Designer: Provide vision and create environments that reflect the mood and story.
-
BTS Photographer: Capture high-quality behind-the-scenes content.
-
Set Dresser: Help build and dress sets for each scene.
-
Grips: Assist with rigging, setup, and support for the camera and lighting departments.
-
Production Assistant (PA): Support all departments and help ensure smooth operations on set.
Requirements:
-
Availability from June 18 to 22
-
Based in or able to work locally in the LA area
-
Resume and/or reel required for Production Designer and BTS Photographer roles
-
Enthusiastic team player with a collaborative spirit
Compensation:
-
Copy/Credit/Meals
-
Unpaid (Student Thesis)
Job Description
A mini-documentary rooted in a powerful family history is seeking passionate crew members to join a meaningful low-budget project. The film will explore the legacy of Dr. James Still, a Black doctor known as “the doctor of the pines,” and William Still, a pivotal figure in the Underground Railroad and a supporter of Harriet Tubman. This intimate and historical storytelling piece needs creative collaborators who are eager to bring depth and authenticity to Black history through documentary filmmaking.
Job Responsibilities
-
Set up and operate cameras for on-location interviews and B-roll
-
Manage lighting equipment to ensure proper tone and mood for various scenes
-
Execute color correction and grading to achieve consistent visual storytelling
-
Edit raw footage into cohesive and emotionally resonant segments
Requirements
-
Prior experience in documentary production preferred
-
Strong interest in historical and cultural storytelling
-
Ability to work with minimal resources and maintain quality
-
Collaborative spirit and creative problem-solving skills
-
Access to personal equipment is a plus
Compensation
-
Low-budget production (passion project)
-
Meals and credit provided
-
Ideal for individuals looking to build a meaningful portfolio