Company Overview:
We craft authentic products that enhance adventures and everyday life. Founded in 1974, Alliance Consumer Group (also known as ACG Brands) is a multi-national consumer products company based in Fort Worth, Texas with additional support offices in Poole, United Kingdom and Ningbo, China. Current brands owned by ACG include: NEBO (Lighting & Portable Power), HALO (Portable Power), TRUE (Knives and Tools), THAW (Personal Heating) and iPROTEC (Lasers and Optics).
Summary / Position Purpose:
The Marketing Manager will represent the voice of the consumer – before, during and after launch. You will be seen as a brand and product champion as you work collaboratively with our brand/category, sales, creative, digital, and e-commerce teams, as well as outside agencies. You will support commercialization efforts through market research, competitive analysis, positioning, messaging, help drive execution of product packaging and assist with the overall go-to-market strategies. You will help provide creative direction for photoshoots, video shoots, and overall content development. Increasing brand awareness is a major marketing objective, and you will be responsible for developing, overseeing, and executing on all media, promotions, public relations, and communication plans.
Our category of portable power solutions and accessories is poised for growth, and we are looking for a Marketing Manager to be the champion for new and existing products. You will be the product expert on the marketing team to craft the product positioning and messaging around technical features and benefits to bringing them to life in ways that are easy to understand. Specifically, you will be responsible for the marketing of our power product categories which include charging accessories, power banks, jump starters, portable power stations and portable solar panels. While this will be the core role, additional responsibilities will be assigned to support other brands and product lines in the ACG portfolio.
Essential Duties, Functions and/or Responsibilities:
· Execution of market research and competitive analysis
· Positioning and messaging of new products and their features/benefits
· Defining key value propositions of new products
· Build and manage marketing programs to support specific objectives across multiple channels and audience segments in support of our overall strategic plans
· Partner with creative teams, other internal stakeholders, and external agencies and vendors
· Lead the execution of marketing programs from start to finish, driving collaboration with key stakeholders and leveraging the right internal processes
· Creating, developing, and managing marketing plan budgets
· Evaluate the impact of marketing programs in achieving their stated objectives, including impact on sales, brand lift, and retention
· Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
· Identify trends and insights and optimize spend and performance based on the insights
Education and/or Work Experience Requirements:
- Bachelor’s Degree in marketing, communications, or business, with equivalent business experience in core areas outlined in this job description. Graduate degrees such as a master’s in business administration (M.B.A.) with an emphasis in marketing or related business concentration is a plus, but not required.
- 5+ years of professional experience in marketing management, supporting brands in a consumer products company.
- Prior marketing experience with power-related or technical products is a plus.
- Experience leading and managing collaborative teams.
- Highly strategic with experience in identifying target audiences and devising strategic marketing plans.
- Direct experience with analytics and related systems and tools.
- Strong analytical skills and data-driven strategic thinking.
- Up to date with the latest trends and best practices in brand marketing and measurement.
- Excellent verbal and written communication skills.
- Ability to work individually on a project and in a team environment.
- Strong organization skills, and multitasking capabilities to meet deadlines.
- Experience with Adobe Workfront, Monday.com, Amplifi.io Digital Asset Management (DAM) & Product Information Management (PIM) systems, and Qualtrics or similar market research and survey platforms is a plus.
Key Attributes:
- BE ACCOUNTABLE, COLLABORATIVE & TRUSTWORTHY: We are a growing marketing department that relies on each other to succeed as we serve multiple brands, product lines and various individuals in the organization.
- BE THE EXPERT: Develop market intelligence through competitive and market understanding. A foundational understanding of the industry, competitor brands and products, trends and ultimately the target consumer is imperative to our success. Know who the consumer is and find out what inspires them, what drives them, and what motivates their purchase decisions and behavior.
- BE DETAILED: An attention to detail and eye for quality are critical, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our consumer’s problems to help them thrive.
- BE CURIOUS: Build on what you know and never stop asking questions. Curiosity is the key to learning, discovering solutions, and capturing insights.
- BE A STORYTELLER: Craft compelling, emotionally driven messaging that defines key value propositions and benefits for our consumers.
- BE STRATEGIC: Prepare, research, plan and map out strategies and tactics for success.
- BE A RISKTAKER: The brand goals we have will not come without risk so new approaches, perspectives and ideas are needed.
Location / Working Conditions / Physical Requirements:
- Physical proximity to the Dallas Fort-Worth (DFW) area is preferred to accommodate a hybrid (in-office / work-from-home) schedule. Hybrid schedules apply to those living within 50 miles of the home office, which is located in Roanoke, Texas.
- A remote position may be considered based on experience and qualifications. Some domestic travel to the DFW area for monthly or quarterly meetings is expected for remote positions.
- ACG has domestic team members across all 4 continental time zones in the United States and the individual should be able to adhere to a Central Standard Time Zone weekday work schedule.
- Limited evening and weekend work may arise as job duties demand, especially supporting photo and video shoots or in collaborating and syncing up with overseas partners.
- This role occasionally requires lifting of up to 50 lb., as appropriate, to perform duties and responsibilities.
Employee Benefits:
· Medical, Dental & Vision Coverage, HSA/FSA, Life Insurance, AD&D Insurance, 401(k) Savings Plan, & Paid Time Off (PTO).
Alliance Consumer Group
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