Position Summary:
The Database Marketing Assistant Manager will be responsible for database and direct marketing initiatives at Mohegan Casino Las Vegas (MCLV), inclusive of strategy, execution and analysis of marketing initiatives, working in coordination with the Database Marketing Manager. These functions will include database marketing through email and direct mail and coordinating with the necessary stakeholders to maximize the economic efficiency of and the outreach capabilities of the database. The ideal candidate is an energetic professional with outstanding analytical, organizational and communication skills providing the ability to effectively work with key internal and external stakeholders.
Primary Duties and Responsibilities: includes but not limited to:
DIRECT MARKETING
- Develop database and direct marketing campaigns and initiatives, assisting the Database Marketing Manager and Director of Marketing
- Maximize property reinvestment strategies by effectively deploying measured player incentives.
- Exercise professional discretion to craft and make attractive and measurable offers to guests and to analyze the profitability of such offers.
- Develop best practices for database initiatives including utilizing test and control methods effectively.
- Develop and maintain policies, procedures and standards relating to database management including ensuring full data integrity and monitoring transaction activity.
- Coordinate gaming system execution in IGT and/or casino management systems
- Develop database reports and department financial data.
- Develop and maintain an up to date and accurate listing of self-excluded, problem gamblers and property trespassed guests to ensure no marketing or promotional communications are sent to them, in accordance with each state’s applicable regulations.
- Manage the Direct Marketing program including all mail and email communication.
- Gather/query and format all data needed for generating direct marketing lists for all campaigns and deliver to appropriate parties.
- Verify all data proofs for every direct mail campaign.
- Validate the IGT direct mail offer upload process to ensure player offer accuracy.
- Coordinate direct mail and email production and deployment schedules with applicable vendors.
- Work closely with internal departments and third-party vendors to create all related communications and collateral.
- Handle guest inquiries related to database offers.
ANALYSIS
- Assists with evaluation, analysis and recommendations regarding marketing tactics and promotions.
- Create and present pro forma forecast and post analyses for all marketing campaigns, special events, promotions, and hotel offers.
- Develop competitive intelligence to understand competitive reinvestment.
- Creates detailed slot, table games and Casino Marketing performance reports.
- Participates in creating all monthly reporting for Marketing and Casino Operations
- Completes ad-hoc analyses for Marketing and Casino Operations
GENERAL
- Support an atmosphere that invites guests to make Mohegan Casino Las Vegas their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to other team members in order to provide superior guest service.
- Formulate, design, and follow-through on rules, processes, and policies for direct marketing under the guidance of the Database Marketing Manager and in accordance with MCLV rules and regulations.
- Understand regulatory requirements in multiple states and abide by those regulations that govern the marketing and direct mail functions.
- Obtain and maintain position-specific licensing.
- Ensure department processes meet regulatory requirements.
- Adhere to all rules and regulations set forth by Nevada Gaming Control Board
- Maintain security and confidentiality of marketing programs, guest information and databases.
- Support the Momentum Center, Special Events and Promotions as needed.
- Establish an effective working relationship with all operating departments.
- Periodically meet with MCLV and Mohegan leaders, departmental directors, and property leadership as necessary
- Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.
- Enforce all property, corporate and departmental policies, and procedures.
- Perform all other duties as assigned.
Minimum Education and Qualifications:
- Bachelor’s degree in marketing, Computer Science or a related field preferred
- In lieu of a degree, 2 years’ experience in Database Marketing or Marketing Analytical Experience in the Gaming Industry including development, data mining or data analysis will be considered.
- Understanding of information management and reporting analytics
- Experience with computer report writing and/or database inquiry software such as SQL or equivalent.
- Advanced Microsoft Office skills including full Microsoft Office suite of products and higher level functions in EXCEL such as Pivot Tables, SumIfs, Nested formulas, V/H lookups, Macros, Graphing, etc.
- Ability to read, analyze, interpret and make recommendations based on statistical reports.
- Ability to maintain organization, meet deadlines, possess integrity, confidentiality, and discretion in handling confidential information.
- Extreme attention to detail and organization
- Experience working in a fast-paced environment.
- Casino experience and knowledge preferred.
- Experience with the following: IGT and CampaignViz preferred.
- Must be able to obtain and maintain valid gaming license required.
- Excellent communication skills, project management efficacy– highly organized, results oriented, and able to take initiative and lead projects.
- Ability to work independently and with a team; ability to manage multiple projects and staff, including freelancers and vendors.
Training Requirements:
- Must attend all appropriate Human Resources Manager Training classes.
Physical Demands and Work Environment:
- Office work environment
- Must also be able to work in a casino environment with smoke, loud noises and low lighting
- Must be able to sit in front of a computer screen for long periods of time.
- Must be able to work various shifts and flexible hours, including holidays.
- Must be able to stand and/or walk for extended periods of time.
- Must be able to work in a fast-paced environment with frequent interruptions and customer interaction.
- Travel may be required for this position.
This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. MCLV reserves the right to make changes to the above job description whenever necessary.
Mohegan Casino Las Vegas
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