Marketing Manager
POSITION SUMMARY:
The Marketing Manager is responsible for the execution of marketing, branding, communication and campaigns in support of Cryoport Systems’ commercial organization and growth plans. The Marketing Manager will provide primary marketing management for the Company’s Reproductive Medicine and Animal Health markets but may also assist in providing marketing support for all Cryoport Systems’ markets and regions, including product and facility launches as needed.
PRIMARY RESPONSIBILITIES (include but are not limited to):
- Execute, coordinate and develop marketing strategies, programs and campaigns for the Reproductive Medicine and Animal Health markets.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments to promote the Company’s solutions.
- Develop strategies and tactics for successful product, solution, and platform campaigns to drive brand awareness, engagement, lead generation, and client acquisition in our target markets.
- Lead efforts to prioritize target audiences and market segments.
- Develop brand positioning required to execute on strategy.
- Drive internal CRM use and marketing automation with Salesforce Pardot to generate leads and support Sales in closing deals.
- Increase awareness of our brand and create preference and equity for our brand.
- Work closely with the Digital Marketing Manager on successful email campaigns, social media marketing, digital marketing, and SEO.
- Measure marketing campaign performance, create benchmarks, iterate, and provide recommendations to improve upon them.
- Use data, qualitative and quantitative research, dashboards and reporting to analyze the business performance and marketing opportunities.
- Oversee tactical execution across media, website, email and other avenues to deliver successful marketing plans.
- Support the development of marketing materials including promotional collateral, educational material and spec sheets.
- Ensure marketing messages and branding are consistent throughout all media platforms.
- Oversee tradeshow, conference, and event strategies with data-driven cost/benefit evaluation with support from the Event & Marketing Specialist.
- Work closely with New Product Development Team to gather and analyze client insight to improve the customer experience and marketing communications.
- Identify new business opportunities by tracking competition, industry leaders, industry developments and trends, related events, publications, and press releases, etc.
- Contribute data-based ideas to develop and execute new concepts, business models, channels, and partners to position business as innovator and leader.
QUALIFICATIONS AND EDUCATION REQUIREMENTS:
- Bachelor’s degree in Marketing, Communications, or related field
- 5+ years marketing experience; experience in all aspects of developing and executing marketing strategies
- Experience in the Life Sciences industry is preferred
- Experience in working with Salesforce, Pardot and WordPress is preferred
- Proficient in Microsoft Office products
Cryoport offers competitive compensation based on experience, excellent benefits, 401k match and equity. For immediate consideration, please send your resume to Internal Senior Recruiter, Savannah Clark at [email protected].
Cryoport
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