Director of Marketing Communications | Enterprise Retail-b2c:
We are seeking a passionate and experienced Director of Marketing Communication to lead our integrated marketing communication strategy at our locations, sponsorship channels, and social/digital platforms. The ideal candidate will have a proven track record in developing and launching communication strategies at multiple retail locations nationwide, with a focus on customer-centric storytelling through their exceptional experience in the growth and engagement of consumer-facing channels, including retail stores, B2C e-commerce sites, and social channels. With a blend of creativity and analytic rigor, the Director of Marketing Communication will lead a team of marketers and customer-facing teams internally and externally to drive the growth of the brand engagement strategy, benchmark NPS, and ultimately influence revenue growth.
LOCATION:
Hybrid, onsite in Parsippany 3-days/week w/ 10-15% travel
RESPONSIBILITIES:
Responsibilities will include developing and launching on-site communication strategies to drive customer engagement and NPS growth by working closely with operation team leaders, delivering social media strategies that drive customer engagement and reviews/rankings for all locations by working closely with contact center, on-site operation team, and creative agency, creating and executing a best-in-class customer experience in all customer touch points, developing and leading a team of creative and social marketers and external agencies to deliver customer engagement and revenue growth goals, and collaborating and working cross-functionally in developing and launching customer retention and engagement strategy.
REQUIREMENTS:
- The position requires a minimum of 7 years of experience in delivering B2C customer communication strategy at multiple physical RETAIL store locations nationwide, with global and/or creative agency experience being a plus.
- The ideal candidate will also have a minimum of 3 years of experience in leading a team of social and creative marketers internally and externally, will have demonstrated successes in delivering key performance metrics through customer engagement (e.g., NPS) and revenue growth drivers, and will possess a strong sense of ownership moving from strategy to a hands-on mindset.
- Additionally, the candidate should have excellent analytical skills for a robust data-driven decision-making process, advanced experience in Google Analytics and social analytic tools, and exceptional writing and verbal communication skills, including relationship building and leadership attributes. While experience in the travel industry and social and e-commerce technologies is not required, it would be a plus.
COMPENSATION:
- The compensation package for this position includes a base salary of $130-$160k, bonus up to 30% of base (based on both company and individual performance), and LTIP target at $15k.
- Please note that the base salary range will greatly depend on relevant experience and overall fit for the role
Please note that this is a direct hire, W2 onsite position, and we are unable to sponsor now or in the future, work with any third-party agencies, or hire on a 1099 or corp-to-corp basis.
We appreciate your interest in this opportunity and encourage qualified candidates to apply. Serious inquiries only please.
Hybrid-onsite
Vaco
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