The ideal candidate will create and maintain a strong online presence for our company. They will implement online marketing strategies through social media accounts in an effort to increase brand awareness. Additionally, this individual will understand the target audience and create an appropriate strategy to reach this group.
Social Media Coordinator
Job Summary:
The Social Media Coordinator will support the Social Media Managers in increasing traffic to the Scrub Daddy website and social platforms while increasing loyalty with our consumers and is responsible for distributing and creating all Scrub Daddy Social Media content across social platforms.
Supervisory Responsibilities:
· None.
Duties/Responsibilities:
- Participates in designing and implementing social media strategies to align with business goals.
- Follow specific objectives and report on ROI.
- Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news)
- Monitor SEO and web traffic metrics.
- Collaborate with other sales and customer service teams to ensure brand consistency.
- Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
- Help maintain social media accounts’ design (e.g., Facebook timeline cover, profile pictures, and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up to date with current technologies and trends in social media, design tools, and applications.
Required Skills/Abilities:
· Hands-on experience in content management
· Ability to deliver creative content (text, image, and video)
· Solid knowledge of SEO, keyword research and Google Analytics
· Knowledge of online marketing channels
· Familiarity with web design
· Excellent communication skills
· Analytical and multitasking skills
· Develop and manage Influencer Partnerships
As a Social media coordinator, we expect you to be up to date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence, ensuring high levels of web traffic and customer engagement.
Education and Experience:
· Bachelor’s degree in Business Marketing, Communication, or related field preferred.
· Proven work experience as a social media coordinator or related experience
Scrub Daddy, Inc.
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