The Manager, Global Brand and Influencer Marketing will lead the development and execution of global influencer marketing campaigns for KVD’s core + newness products. They will also oversee the strategy and execution on global marketing campaigns . A major aspect of their duties will be coordinating multitude of aspects for influencer and global marketing activities including partnerships, events, influencer content strategy, daily marketing communication, gifting strategy development, comprehensive KPI reporting, and brand networking.
The ideal applicant is outgoing with exceptional interpersonal skills and has demonstrated success identifying industry trends and building strong industry relationships. They will be a strong communicator, as they will need to communicate and balance priorities and requests from multiple departments and collaborators. This enigmatic person will not only have strong communication skills but the skill to see three steps ahead of the curve. Providing cutting
edge strategies. They will also have strong negotiation acumen and contract knowledge. This person will have extensive experience in the beauty industry and well-versed in social marketing. Requires up to 15% travel.
RESPONSIBILITIES
• Develop and execute end-to-end influencer strategy and campaigns for newness and core campaigns. Inclusive of providing campaign directives, curating talent, negotiating rates, managing contract development, influencer relations and KPI reporting.
• Oversee the day-to-day marketing needs of the business, predominantly supporting the needs of cross departmental communication.
• Working closely with creative and content strategy teams to develop influencer and marketing assets required to support overarching marketing plans (Creative, Copy, Video, etc.)
• Building strong relationships with brand relevant influencers bringing strong
partnership opportunities to the table
• Responsibly represent the brand and manage relationships with influencer partners, talent managers, media, and contacts on/across social networks.
• Development and execution of Marketing events for North America region.
• Proactively pitch new ideas and perspectives to maximize exposure and client
connection based on global & retailer strategies, as well as cultural and beauty trends
• Manage and maintain influencer budget
• Support in execution of new to brand ongoing micro influencer program
• Have a strong understanding of Brand DNA + Goals
• Ensure brand partnerships align with D.E.I brand goals
• Beauty trend forecasting, with a focus on makeup artistry
REQUIREMENTS
• 5-7 years of experience in principles and practices of influencer marketing, event planning, and brand marketing
• College degree or equivalent experience related to Marketing/Communications/Hospitality
• Passion for beauty/cosmetics; experience in the industry is a must
• Organized, detail-oriented and forward thinking
• Superior written and verbal communication skills
• Must have general knowledge in creation of talent agreements
• Ability to manage multiple programs in a deadline-intensive environment
• TikTok + YouTube + Instagram + Twitch platform knowledge + META knowledge
• General Excel Skills
• Comfortable in presenting in larger groups
Kendo Brands, Inc.
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