Marketing & PR Coordinator

Integral member of small marketing team, executing multi-pronged strategy that spans supporting the campaign photoshoots, creative project management, sample trafficking, gifting, social-media, brand activations and public relations. This role will be hybrid and will require being physically in office or store 3-4 days per week.

 

CONTENT SUPPORT:

Photo Shoots:

·       Assist and support in the planning and pre-production of look book, content and ecommerce shoots, including casting of talent, studio, styling, etc.

·       Manage sample coordination between LA/NY offices

·       Be on-set at all shoots to support with production needs

·       Be on-set at all shoots to either take or manage social content creation

·       Image asset distribution in partnership with creative team on a seasonal basis

·       Manage invoice reconciliation post shoot

·       Support with the list of asset needs from each shoot (detail shots, videos, bts, etc)

 

SOCIAL MEDIA:

·       Assist and support in the planning, sample tracking and production of social-first content creation in collaboration with creative team

·       Support the execution of social posting, community management as needed

 

 

MARKETING SUPPORT:

Retail:

·       Partner with Brand Marketing Manager on store styling initiatives and events

·       Support any retail traffic driving initiatives including partnership launches, parties, dinners, etc.

·       Manage asset production needs related to retail/events

 

 

WHOLESALE:

·       Work cross-functionally with wholesale team members to traffic samples for market needs, photo shoots, etc.

·       Attend and support seasonal Market meetings and Joor shoots as needed

·       Support co-op advertising asset needs in partnership with Brand Marketing Manager

 

CELEBRITY/INFLUENCER:

·       Support Brand Marketing Manager and Social Strategy by sourcing lists of key celebs/influencers for brand specific marketing initiations and collaborations

·       Support Brand Marketing Manager with influencer project management and day-to-day logistics and communication with talent teams

·       Manage ongoing gifting program for paid and organic ambassadors

·       Communicate daily with stylists, editors, influencers, and talent agents to fulfill sample and product requests

        

GIFTING/SAMPLES:

·       Partner with team to identify key gifting styles each season that are aligned with wholesale and DTC investments

·       Manage inventory and product gifting including packaging and send outs

·       Oversee and coordinate sample and gifting sending outs

PRESS:

·       Support in creation of seasonal and project specific press releases, work to identify key press outlets and pitch long / short lead press stories in partnership with Director of Digital Creative

·       Monitor press hits and distribute company-wideon a monthly basis

·       Coordinate press days and/or appointments to push seasonal collections in partnership with team

 

SKILLS:

·       Familiarity with sample trafficking and influencer databases such as Fashion GPS, Launchmetrics, and Dash Hudson

·       Proficient in Google Drive and Microsoft Office platforms

Must be vaccinted + boosted.

Salary Range – $60-65k annually

A.L.C.