Account Director, Digital/Influencer (Public Relations)

AZIONE IS HIRING AN ACCOUNT DIRECTOR, DIGITAL/INFLUENCER IN LOS ANGELES + NEW YORK

We set out to inspire and empower each and every brand that we work with by building collaborative relationships founded on trust, creativity and high impact results.

AZIONE was born in 2010 with the vision of being much more than a PR agency. We set out to inspire and empower each and every brand that we work with by building collaborative relationships founded on trust, creativity and high impact results. With our unique and proactive approach, we grow emerging companies into household names and shift consumer perception for some of today’s most widely recognized legacy brands, establishing them once again as disruptive, conversation leaders.

AZIONE prides itself on nearly a decade of building some of the most relevant brands of today such as REI, Sundays, TravisMathew, HOKA, FitFLOP, HigherDOSE, Lacoste, Mansur Gavriel, MZ Wallace, Caraway, Sunwink, PLANTA, and many more. We think of ourselves as a creative agency rooted in PR, and are anything but traditional.   Forbes named us one of the Top Agencies in America 2021.  

Job Description 

NY / CA- based award-winning agency AZIONE is looking for an experienced candidate to join its Digital/VIP division as an Account Director. The ideal candidate will possess a comprehensive network of relationships with celebrities, influencers (and people of substance with social followings), fashion stylists, publicist contacts, and industry agents and be able to lead client accounts and demonstrate a proven track record of running multiple clients and projects simultaneously and working on both paid and organic campaigns and partnerships.

The successful candidate must have a minimum of 6-8 years VIP and influencer experience at a relevant agency, a proven list of relationships and a strong interest in relevant cultural events, a strong knowledge of social platforms and a portfolio showcasing relevant organic placements.  

Key Responsibilities:

• Own the development and execution of earned and paid creative campaigns/OKRs to ensure client objectives are achieved and expectations are exceeded 
• Collaborate with account teams to ensure that influencer selection, messaging, social guidelines, and materials are in line with brand messaging, aesthetic and overall strategy
• Oversee the implementation of digital campaigns, brand partnerships, and talent engagement initiatives
• Draft and update talent and entertainment contracts
• Execute partnerships with talent from post contract phase through campaign completion
• Manage the logistics (travel, shipping product, etc) to talent/influencers for a specific campaigns and programs
• Take responsibility and accountability for ongoing initiatives, clearly define account team roles, and provide guidance and tools to facilitate goal achievement and client success
• Research and provide suggestions of appropriate influencer/ talent and entertainment opportunities for client projects 
• Serve as senior client contact and digital influencer lead; address client issues thoughtfully and effectively. Only involve executive team when necessary.
• Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned clients/initiatives
• Ignite steady drumbeat of proactive and inbound product requests, talent dressing opportunities, and entertainment event opportunities
• Develop and manage agency database of go-to talent, digital influencers and  brand advocates 
• Maintain and continuously grow network of powerful “turnkey” influencer, stylist, managers, celebrity and publicist relationships
• Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity; Continuously stay up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns 
• Monitor and keep abreast of industry news and trends and report updates to team
• Oversee and maintain weekly and monthly recaps for all team projects
• Lead weekly calls with client and in-person meetings alongside senior team leadership
• Develop and contribute to the new business process including research, proposal and pitch preparation
• Manage growing digital/influencer team including, SAE, JAE, AC, and interns as assigned

Skills and Required Experience: 

• Proven relationships with key celebrity, stylist, publicist, manager and influencer contacts. 
• 6-8 years of experience working in fashion + accessories, performance lifestyle, and home category with experience managing multiple client accounts; agency experience is required. 
• Experience managing contracts between celebrities, influencers and brands. 
• Team leadership skills.
• Experience developing strategies through execution with a track record of proven results; experience developing goals for team and clients.
• Knowledge of the digital landscape and social media platforms. 
• Creative thinker and extremely detail oriented.
• Proven track record of dressing celebrities, a personal relationship database of top stylists, influencers and socials. 
• Understanding of the media landscape with experience conceptualizing digital campaigns from a PR lens.
• Experience pitching celebrity + VIP sightings to entertainment and lifestyle media in an effort to maximize press exposure for clients. 
• Hard-working and proactive candidate who is enthusiastic, works well within a team and has a passion for celebrity/VIP relations across all sectors.  
• Highly proficient with Digital Platforms and social media platforms. (HYPR and IMDB Pro knowledge a plus)
• Must be based in CA and NY

We offer 100% medical & dental coverage, bonus & commission, year long summer hours, 401K and several perks and incentives. You’ll be working in incredibly fun, collaborative environment, surrounded by great teammates in a fast-paced culture committed to excellence for our clients.   

Salary Range: $100,000 – $120,000 (commensurate with experience)

To apply, please send your resume to [email protected]. 

Visit AZIONEPR.com for more information on our company.

AZIONE