Senior Social Media Manager

Senior Social Media Manager

???? Hybrid, UK

Following another outstanding year for Team 17, we are currently looking to grow our Marketing team as we seek to hire a Senior Social Media Manager to lead and grow a small content and strategy team.

What You Will Be Working on as a Senior Social Media Manager?

You will be responsible for the organic social media channels across Team17 brands and titles, taking ownership of long-term content strategy, audience growth and player engagement. As the first Senior Social Media Manager in a newly formed team, you will have the opportunity to shape how we do things, instilling best practices, processes and KPIs, while liaising with other teams to ensure the successful and consistent delivery of social media campaigns.

Your Day-To-Day

• Own the creation of social media channel strategies, including setting relevant goals, delivering comprehensive competitor analysis, and devising effective initiatives to grow and engage title audiences.
• Work with Brand Marketing Managers to formalise and implement brand tone-of-voice guidelines for Team17 brands, owned IP, and existing and emerging third-party titles.
• Lead the long-term strategy and delivery plan for engaging content across organic social media channels, for title brands and the global organisation.
• Work with content creators to devise and deliver a concise strategic vision, intended to grow our audience and engagement across live streaming (Twitch) and organic social channels.
• Be curious, know the landscape, and lead investigation into emerging platforms to identify trends and new opportunities for audience growth and engagement.
• Oversee the delivery of reports on a regular cadence, using report data to inform and evolve awareness, engagement, and activation campaigns.
• Support and collaborate with the wider marketing team (Community, Digital Marketing, PR, Influencer relations, Creative services) on title campaigns and business initiatives.
• Manage, support, and grow a small team of Social Media Content Creators, Managers, and Strategists.

What You’ll Need

We are looking for someone with strong experience managing multiple social brands, enforcing consistent tone-of-voice, and delivering memorable social media content experiences will be essential. Working closely with brand managers and the wider marketing team, this role will have a visible impact on how social media runs across Team17 Digital, our titles, and throughout future campaigns.

Here is what we are looking for:

• A proven passion for videogames.
• Extensive experience of planning, delivering, and reporting on multi-platform, organic social media campaigns across Instagram, TikTok, YouTube, Facebook, Twitter, Twitch.
• Experience leveraging data to build analysis and drive initiatives.
• Ability to work independently, lead projects and identify problems and workable solutions.
• History of managing and growing a small social content team.
• Experience programming and growing live streaming channels.
• Good copywriting ability combined with fine-tuned creative judgement.
• A fully formed understanding of social media, an eye for latest trends, and the curiosity to explore how they can be used to drive impact, loyalty, and engagement.
• Working knowledge of organisational software, Office suite, mastering GANT charts.
• The ability to work as part of a team and independently, manage stakeholders.
• Excellent written and verbal communication skills.

What’s In It For You?

• Annual Bonus, pension matched up to 8%, Share Save Scheme and £1000 of free shares for all Teamsters!
• Dedicated learning time – In addition to organised learning and conferences, you will have 6 days per year for self-directed learning.
• BUPA private medical insurance including cover for pre-existing conditions and BUPA Dental
• Work Anywhere! From home, via one of our 3 offices or a combination of the two.
• Game Console loans of up to £500, Game Keys, free use of arcade games, pool tables, Gaming competitions. Oh and look out for a range of treats sent to your home throughout the year celebrating Life at Team 17 and our successes!

The Interview Process

The interview process for the Senior Social Media Manager role is made up of 2/3 stages:

• Stage 1 (up to 60 minutes) – You’ll initially meet with Nat Chubin, Global Marketing Director, and Matt Bradford-Aunger, Senior Digital Marketing Manager. This will be your chance to talk through your experience, whilst also having the opportunity to ask any questions.
• Stage 2 (30 minutes) – You will receive a short brief from us to deliver your approach to a scenario relating to your role.
• Stage 3 (3 x 30 minutes) – For the final stage you’ll meet with some key stakeholders from different disciplines within Publishing who you’d be working with day to day. The topics of each interview will be: Emotional Intelligence, Creativity and Communication, Decision Making and Analytics.

You will have the chance to speak to our recruitment team at various points during your process but if you do have any specific questions ahead of this please contact us on [email protected]

Team17 is an equal opportunities employer with a commitment to building a diverse workforce, representative of the world we live and game in! Accessibility is at the heart of our games and we reflect that in how we operate as a business.

We can provide suitable adjustments for during our recruitment processes from audio support to extra time on assessments. Should you require adjustments or flexible arrangements to interview, or take up a role at Team17, please let us know in the notes section of your application and be reassured that this will not affect your application.

Team17 Digital