Who we are
It’s fun to work in a company where people truly believe in what they are doing. At Birge & Held (“B&H”), we are committed to bringing excitement and energy to the business of multifamily housing. We expect every employee within our organization to be a leader working in a collaborative environment towards a shared vision. You must be ready to show up every day with a true passion for people and learning. Every leader has an exciting opportunity to profoundly impact our Purpose, “Enhancing Lives by Transforming Communities”, and turn it into reality. Are you up for the challenge?
The role
The Marketing Director at Birge & Held is responsible for developing and managing a multi-channel marketing department that executes marketing strategies designed to capitalize on market opportunities and generate demand. They must maintain an awareness of trends in marketing design and strategically apply that knowledge to branding, advertising, and reputation management. The Marketing Director is ultimately accountable for the organization’s brand experience and reputation awareness. The Marketing Director must be a leader with extensive experience in multi-family, corporate branding, marketing strategy, graphic design, and leveraging current technology and data.
What you will do
Essential Duties and Responsibilities
- Translate our organization’s mission, vision, and values into brand strategies; develop and execute multi-channel marketing initiatives to ensure consistency and alignment.
- Partner with leadership to promote Birge & Held, increase company and community engagement, clearly communicate, and grow awareness of our company’s purpose and values.
- Lead the management and positioning of Birge & Held’s real estate brands to ensure consistent identity, messaging and integrity across all marketing platforms, collateral, and communications
- Responsible for creating, implementing, and directing marketing activities for the firm’s real estate portfolio of assets in numerous markets nationwide
- Lead a team of marketing professionals in the development and execution of annual strategic marketing plans to support achieving revenue and occupancy goals that align with the goals of each respective community
- Review current marketing trends and advertisements, with a significant emphasis on digital, to determine the effectiveness of different styles and strategies and make recommendations for enhancements to current programs and platforms
- Oversight of key marketing relationships including: website development, ILS, PPC, SEO, reputation management, print, strategic branding, locator services, and property management system marketing technologies
- Conduct relevant market research and develop benchmark criteria to regularly measure and report on the effectiveness of all marketing programs, including advertising to drive highly qualified leads and achieve optimal ROI on marketing spend.
- Collaborates with the training and other corporate departments to ensure Marketing SOPs are updated and trained.
- Hire and train as necessary. Responsible for the ongoing education, development, mentoring and performance management of a team of individuals. Facilitate a high level of productivity, engagement, and efficiency.
- Research competitors to stay current with similar products or services within the market
- Manage and monitor property websites, social media profiles, and other public-facing content, including but not limited to: brand and content management, functionality and user experience, consistency in look-and-feel, understanding and utilization of site statistics and google analytics
- Map out content strategies that support and extend marketing initiatives for our corporate entity, as well as our property management team, both short- and long-term; the ability to identify successful marketing strategies and willingness to continuously evolve strategy is a must.
- Lead and participate in special projects associated with brand, reputation, as an expert in Marketing.
- Conduct all business in accordance with company policies and procedures, Fair Housing, Americans with Disabilities Act (ADA), Fair Credit Reporting Act (FCRA), and all other laws that pertain to the multifamily industry.
- Completes other duties as assigned
- Occasional travel may be required.
What you will need
Education and Experience
- Minimum 7 years of applicable experience in multi-family
- Bachelor’s degree in marketing, business communication, public relations, or similar field of study
- Experience developing and managing a company brand and marketing strategy
- Knowledge of finance, especially as it pertains to expense management and profit and loss statements is desirable
- Intimate understanding of traditional and emerging marketing channels.
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design and production.
Skills and Competencies
- Must be proactive and self-motivated, resourceful with impeccable communication and leadership skills
- Willingness and ability to partner with senior leadership and property management teams in the development and execution of sales, marketing and branding strategies
- Transition seamlessly between projects of varying scale, audience, format, and distribution
- Demonstratable skill in innovative strategic thinking, combined with pragmatic, roll-up-the-sleeves execution
- Past success managing paid search, email, SEO, SEM, affiliate, display, retargeting, and social media with measurable results
- High level of sensitivity to confidential situations and information is required
What we offer
- Competitive compensation, retirement plan, medical, dental, vision and life insurance for eligible employees
- A collaborative, progressive, team development environment
- Paid holidays (to include your birthday!) and paid time off
- Opportunities to make a difference in a growing and highly productive environment
Birge & Held is an Equal Opportunity Employer and we are committed to hiring a diverse and talented workforce.
Birge & Held
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