The Company
freuds is a leading communications agency which unites a diverse group of specialists to create a family of unrivalled and unstoppable thinkers and doers.
freuds only takes on work once we know we can make a real difference. We join the dots between insight, strategy, creativity, measurement – and our sheer love of the work – to build campaigns that create tailored and meaningful impact. We then bring the work to life through our unrivalled connectivity.
Headquartered in London, with offices in New York and experience of global operations, our team of 250 consultants span insight, communications planning and strategy, media activation, social media, stakeholder relations, content production, film making and event production. Together we seek purpose, meaning and impact in everything that we do.
To do what we love and love what we do.
The Team
The UK’s communication consultancy for the global entertainment industry, with an unrivalled breadth of strategic brand expertise, creative sector connectivity and brilliant campaigns spanning all platforms and genres.
Harnessing decades of agency and in-house experience building and protecting reputation for broadcasters, film studios and global content platforms, the team supercharges clients’ creative and commercial ambitions.
The Role
We are seeking an Account Director where your role will be a mix of UK and international hub activation in the world of TV and entertainment clients. As an Account Director you will support the senior team in driving forward these key accounts. Including responsibility for building and maintaining relationships with clients and managing teams to ensure delivery of activity at a consistently high standard.
Responsibilities:
- Developing creative communications strategies and campaigns ensuring their successful delivery.
- Securing the confidence of the client and colleagues as a senior communications advisor on a wide range of issues and disciplines.
- Contributing strategy and solutions and proactively introducing new ideas to improve our offering.
- Nurture on-going close relationships with a pool of journalists who know you personally. Ensure that they will take your call and listen to ideas you pitch on behalf of your clients
- Proactively building internal and external networks with colleagues, opinion leaders, journalists, professional associations, online influencers and other relevant third parties.
- Report back to the wider team and Entertainment Practice in each instance about observations about the journalist, about the publication they write/ report for, offering additional insight about clients and the industry as a whole
- Provide insight to your team and the wider Entertainment Practice about new developments in media outlets, social media platforms, influencers, journalists and techniques
- Plan, integrate and execute online PR activities within your client’s digital and traditional PR plans
- Build online exploitation into all campaign proposals and ideas
- Create new campaigns for social networks, community sites and user forums: developing memorable campaigns that make a commercial impact
- Develop blogger relations and community management programmes
- Develop digital advocacy programmes targeting key online influencers
- Nurture on-going close relationships with a large pool of online influencers who you meet on a regular basis and introduce to more junior members of the team
- Understand and give counsel on how social media fit into issues and crisis management and effectively use digital PR in crisis preparedness and crisis response
- Proactively encourage junior members of the team to continually develop their digital knowledge
- Be a digital guardian for the team, identifying digital skills gaps and provide solutions in the form of suggested training, reading etc
- Identify and encourage attendance at key external digital events
- Enthusiasm and a ‘can-do’, proactive attitude.
Other information
Unfortunately due to the high volume of applications, we receive it is not possible to respond directly to all applicants, only to those whose candidacy is being pursued. In addition, the length of the recruitment process varies based on the vacancy needs. Traditionally, the process takes approximately 3-4 weeks. Therefore, your patience is greatly appreciated.
freuds are an Equal Opportunity employer committed to a diverse and representative team. Whatever your race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability – we want to hear from you
freuds
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