Director, Film Marketing

What we’re about

IMAX is not your everyday entertainment experience, so it’s not surprising that IMAX employees and their careers go beyond the ordinary. Our employees share a passion for quality in everything they do. Our Hollywood people are movie business insiders with years of production experience. Our technology experts are unashamedly geeky – people who can talk for hours, and be riveting, about color gamut and lasers. Our business people are consummate sales and marketing professionals who are spreading the IMAX word around the world.

We offer all the benefits you’d expect from a company with over 50 years of history. Yet, beyond this, we know everyone works differently and is motivated by different things. That’s why we offer competitive pay and a wide assortment of benefits – to help you make the most of your life at work and away from it.

As the world’s leading entertainment technology company, IMAX has revolutionized the way people experience movies. Specializing in immersive motion picture technologies, our employees are driven by a passion to take audiences around the world to places they’ve only dreamed of.

Come explore IMAX – where innovation, creativity and passion come together.

Who we need

Reporting to the Vice President, IMAX Head of Global Brand & Film Marketing, we are looking for a Director of Film Marketing. You will partner with internal stakeholders across the IMAX Organization and act as a key point of contact for the day-to-day account management with our studio partners. You will play a business-critical role managing multiple concurrent film campaigns from end-to-end a high-volume, continuously changing environment.

You will have the chance to be part of the success of 60+ films as you draw on your insights to create strategic IMAX-led marketing campaigns. Whether you are coming from a cross-functional in-studio role or a global position building partnerships in theatrical marketing, this is an opportunity to bring it all together.

What’s in it for you

Inspiration. You are passionate about the art and science of film and want a role at an organization that inspires. You want to step up to the challenges of an ever-changing environment, where you can make your mark, apply your insights, and make a measurable impact.

Ignition. You want a place to channel your creativity and impact the success of international films. You want to spearhead the design and execution of global marketing campaigns for impressive, high-growth IMAX films produced by our studio partners.

Involvement. You want to grow your exposure, your reach, and your career at a company that supports their people, with the chance to move up or across into different areas of Film, Marketing, Content, and Strategy.

What you’ll be doing:

• Manage relationships. You will nurture partnerships and ensure transparent communication with internal and external stakeholders to ensure the success of our film marketing campaigns. You will:
• Develop a deep understanding of the individual studio needs to align the strategy and direction of IMAX-led film campaigns.
• Conduct planned and impromptu meetings to inform and engage partners.
• Work in partnership with Creative to develop consumer-facing marketing messaging and copy guidelines to deliver a consistent IMAX-led film campaign across print and digital.
• Lead initiatives. You will manage the marketing project for each film from inception to execution. You will:
• Collaborate with the cross-functional global marketing teams (Creative, Digital, Exhibitor Marketing, Publicity) and internal teams (Operations, Post, Distribution, etc.) to create clear, consistent, and quality IMAX-led film campaigns on a timely basis.
• Set, manage, and drive the film marketing campaign calendar to ensure quality delivery of 40-60 films per year.
• Develop and refine the film campaign objectives, strategy, and market assessment globally.
• Present the campaign development to internal and external executive marketing leadership teams.
• Manage the campaign execution in partnership with Creative.
• Oversee the day-to-day management of the Sr Manager Film Marketing to ensure the studio film releases are supported across all aspects of marketing IMAX-led campaigns.
• Manage the projects. You will oversee the IMAX-led film campaign projects from end-to-end. You will:
• Present the Film Marketing Brief to senior executives and management
• Develop and manage campaign timelines.
• Obtain confirmation and approval of activities and activations with corresponding assets,
• Manage approved film budgets.
• Organize and lead cross-functional team meetings.

What you bring:

• The education. You have a degree in Marketing, Communications, Business Administration, or a related field. While an MBA is a plus, the proven ability to think strategically, lead and align business initiatives for measurable growth, build networks, anticipate and adapt to change, and optimize operations, is equally valued.
• The experience. You have 8+ years in entertainment marketing with strong management experience across communications and media projects. You have an understanding of studio film assets and activations. You have exceptional communication and presentation skills. You have a proven track record in developing and enhancing clear and compelling consumer brands, ideally within a consumer goods or media/entertainment environment. You are a strategic and analytical thinker who can leverage customer insights to drive the agenda, lead the film campaign process with autonomy, and proactively identify new opportunities, next steps and processes.
• The leadership. You can build trusting relationships, influence decisions, spearhead meetings and motivate cross-functional teams. You are results-driven, continuously seeking opportunities to optimize performance. You have outstanding decision-making skills and can pivot your approach based on metrics and changing needs. You are extremely flexible and have the ability to shift direction and priorities often. You know when to raise issues that need support from senior management.

Our Commitment to you:

At IMAX you’ll be part of a culture built on respect – one that recognizes the unique talents of everyone on the team. We’re proud of the differences that make us all unique and we support unity, acceptance and equal rights for all. Diversity and inclusion among our employees are critical to our success as a global company.

If you feel you can make a contribution to our growth and success, and you have 70% of the qualifications we are looking for, we encourage you to apply. While we can’t make any guarantees, we will review your submission in full. Express your interest here. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.

Before you start with IMAX, all employment is subject to background and reference checks. Additionally, our U.S. employees are subject to our mandatory Covid-19 vaccine policy.

IMAX is proud to be an equal opportunity employer.

IMAX