Who We Are
The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogs
What We Stand For and Where You’ll Come In
In order for our mission to succeed, we need to speak to dog owners with insightful, personal content that makes clear and persuasive arguments for fresh food and gives our brand a unique, compelling voice in the category (and beyond). We’re building a best-in-class (and Emmy-nominated!) in-house creative team to strategize, ideate, and execute campaigns and always-on advertising. As a critical part of this team, we’re looking for a passionate, hyper-organized, and dog-lovingproducer. The work you help create will help grow our business and our brand, and will help dogs everywhere live healthier, happier lives.
One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.
We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.
We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.
We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.
We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.
How You’ll Make An Impact
- Bring creative ideas to life — you’ll work closely with art directors and copywriters to find solutions for how to take scripts, concepts, and content from words on a page to compelling real-world deliverables that fulfill briefs.
- Deliver across multiple production disciplines including photography, social + video production, and experiential activations.
- Develop production timelines and manage schedules for concepting, pre-production, production, post, and delivery, shepherding the work through approvals and ensuring that deadlines are met.
- Source and lead interaction with directors and production partners; oversee treatments, communicate with casting agents, actors, editors, post production vendors, and other partners, ensuring strong collaboration and that the creative is executed to the highest standard within all third-party relationships.
- Find creative production approaches for social assets and other lower-funnel paid media that allow us to shoot, edit, and deliver work quickly according to performance needs and/or cultural touchstone moments.
- Manage production budgets, working closely with members of the brand operations group, finance, and acquisition to ensure that bids are competitive, fees are fairly negotiated, incremental costs are discussed with clarity and alignment, and all payments are made on time and in the proper manner.
- Plan, manage and attend production shoots (both in-office and other locations, which may have dogs onsite). This includes planning for pre-production and post production elements such as scouting, editing and mixing offsite. Travel is expected up to 20% of the year pending the production calendar.
- Supply commercials to air on time and as per the technical briefs, working closely with media partners and post vendors through network clearance, versioning, and conform.
- Manage usage and licensing, including talent, music, and VO.
- Assist in the management and maintenance of The Farmer’s Dog Studio space.
We’re Excited About You Because
- You have 5+ years of experience as a creative producer within an agency and/or in-house team. A portfolio with creative, relevant work is required.
- You are energized by and have mentored more junior members of a team and are a master at balancing delegation with intentional oversight.
- You’re also an expert at managing cross-functional or external partners — you know how to reinforce requirements, approvals, and deadlines while also listening to stakeholders and being flexible/adapting where necessary.
- A broad awareness of production partners and the landscape of directors, DPs, editors, post production houses, and beyond to ensure the best possible team is assembled for any given project.
- You’re as comfortable working on high-investment projects as you are with small scrappy shoots.
- You are able to travel up to 20% of the time to multi-day offsite locations.
- You’re media and cultural savvy — you know the best way to deliver the best idea.
- You’re a clear communicator, able to translate concepts between technical and non-technical collaborators.
Office Guidelines
We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.
Our Belonging Philosophy:
At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships.
We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow.
We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team.
Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive.
A Few of Our Best Benefits
- Dog-friendly office in Greenwich Village
- Market-competitive compensation and equity packages
- Comprehensive Healthcare, Dental, and Vision
- Company supported mental health benefits
- 12 week paid parental leave
- Competitive 401k plan with company match
- Flexible PTO
- Discounted fresh food for your pup
- Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug
We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $120,000 – $130,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.
Equal Employment Opportunity Statement
The Farmer’s Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.
Reasonable Accommodations
TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
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Appear in a major beverage commercial campaign
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Strong on-camera presence
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$1,500 flat rate (all-day shoot)