Job title: Influencer Marketing Campaign Manager
About Cherry Pick Talent:
Cherry Pick is a boutique influencer marketing agency headquartered in the heart of London with fantastic teams across the US and Canada. We are the direct link to influencers and brands, bringing them together to create fantastic sponsored content that their audience is genuinely excited to watch and that delivers time and time again for our clients!
Cherry Pick spans lifestyle, from cosmetics to world-leading mobile games (of which, we work with the best!) Cherry Pick is coming on strength-to-strength and the future is bright. We don’t represent the talent, which allows us to develop strong relationships with the brightest and the best. We’re looking for a new member of the team to get in on the hustle. We also do not have an outward-facing sales team, so you can imagine, our reputation and word of mouth is what lands us brilliant new clients!
Purpose of the role:
We are looking for an enthusiastic, hard-working campaign manager to join our growing team to help scale. This role will be primarily focused on running campaigns from start to finish with anywhere from 1 talent to 100! We also expect you to stay on your toes in this space, which includes duties such as discovering NEW talent, building relationships with influencers, agents and managers, creating proposals and creative ideas that work for YouTube, TikTok, Instagram and Twitch and executing campaigns and sponsored content to successfully deliver to the campaign KPIs and report on them.
It helps if you’re slightly obsessed with YouTube, Instagram and TikTok.
Responsibilities:
Growth Enablement:
- Responding to client briefs across the UK (and supporting the North American team);
- Building creative strategies and plans for clients;
- Sourcing and pitching the right talent for the brief.
- Prepare insights, stats and success stories along with snippets of the best content for our Creative team to build case studies, marketing materials, Cherry Pick IG content and any other assets needed.
Relationship Management:
- Develop a strong understanding of the influencer space;
- Build and maintain relationships creators and management;
- Attend industry events to support our team, meet talent and connect with clients.
Campaign Management
- Source and suggest talent with justifiable reasoning, providing stats and previous success stories along with any additional information required by the client in order to make the most informed decision;
- Prepare talent briefing agreements in line with the brand’s brief to fit their messaging and the influencer content;
- Negotiate rates with talent, agents and managers in order to get them booked for the campaign and the specific budget/deliverables required;
- Book/contract talent for brand campaigns and events;
- Run the campaign completely solo from start to finish;
- Manage big scale projects across several markets;
- Track and monitor campaign costs and results with the ability to present the findings and success (or learnings) to the client as the campaign unfolds and wraps;
- Liaise with clients and talent on branded content executions;
- Report on campaign results and success to the brand in a Post Campaign Analysis;
- Occasional weekend and evening work ahead of and during campaign launches;
- Be a total team player, working with and supporting the wider team where necessary to ensure campaigns run smoothly and they have visibility on your projects.
Required Skills & Experience:
- The ultimate problem solver! Things sometimes go wrong, and we pivot quickly.
- 3 years minimum experience in influencer marketing and campaign management. **MUST have experience working with influencers**.
- Confident liaising with talent and clients over email and phone.
- Master multi-tasker and the most organised person on earth!
- Excellent people skills with a talent for building strong relationships.
- Vast knowledge and efficiency with G-suite (including docs, sheets & slides).
- Top notch communication & problem solving skills.
- You’re ahead of the curve on social trends; you know about it before anyone else.
- Ability to keep calm under pressure and deliver excellent quality work in a fast-paced environment.
- A creative mind.
- PATIENCE! And HUSTLE!Â
Cherry Pick Talent Ltd.
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