Digital Marketing Manager

Job Description and Requirements

Outback Presents is the leading independent concert promoter in North America. We are seeking an experienced digital advertiser with a passion for promoting live entertainment. This position will be responsible for managing relationships with strategic online marketing platforms and building impactful paid advertising campaigns that promote Outback Presents’ comedy shows, concerts, and festivals.

Primary Responsibilities:

• Lead and develop paid and organic digital marketing strategies for assigned artists.
• Collaborate with cross-functional teams to build and execute a comprehensive and cohesive marketing strategy for each show, tour, or event.
• Execute, monitor, or advise on impactful paid digital media campaigns across the following platforms: Email, Google Paid, Meta, CTV, OOH, TikTok, Spotify, Amazon, Pandora, and geo-fencing platforms
• Provide internal leadership and digital direction for other cross-functional artist teams as needed.
• Monitor and optimize campaign performance to meet and exceed company goals and KPIs.
• Advise internal teams and stakeholders on campaign performance, advertising trends, and platform strategies.
• Manage relationships with strategic media partners like Meta, Google, MNTN, TikTok and Spotify to enhance ad performance, troubleshoot, and ensure best practices.
• Strategize and execute discovery and retargeting campaigns that leverage all aspects of the customer journey.
• Collaborate with social media and marketing teams to define audiences, strategize digital marketing plans, and develop content.
• Test and optimize ad copy, creative, and objectives ongoing.

Qualifications:

• Bachelor’s degree in marketing, advertising, or a related field or similar experience.
• At least 5 years of professional experience in marketing and advertising (live events industry a plus).
• Ability to build advertising campaigns while implementing new features and technology.
• Strong knowledge of prospective ad campaigns, data capture, pixel placement, and privacy laws.
• Ability to prioritize and multi-task in a fast-paced, collaborative environment without compromising quality.
• Client-first mindset, ability to speak to performance data, educate team members, and interact with key stakeholders.
• Proficiency with Adobe Creative Suite a plus.

Additional Details:

• Located in Nashville, TN (this is not a remote position)
• Office Hours: Monday through Friday: 9AM-6PM.
• Benefits include health insurance and 401k plan

Outback Presents is an Equal Opportunity Employer: All applicants will receive equal opportunity for employment without regard to age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, or creed.

Outback Presents