Director of Advertising Operations, Campaign Management – Sam’s Club MAP
*This position will be hybrid. Candidates must be located near one of the following cities (relocation assistance is provided):
Hoboken, NJ
San Bruno, CA
Chicago, IL
Dallas, TX
Bentonville, AR
At Sam’s Club, we are member obsessed. We look to add value to the Sam’s Club membership, and we partner with suppliers to bring unique and exciting values to our members. The Sam’s Club Member Access Platform (MAP) is the nexus of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.
This is a unique opportunity to join a fast growing, highly visible team within Sam’s Club. We believe all digital advertising can be targeted and accountable – and we have Sam’s Club first party membership sales data to prove it. MAP wins when suppliers invest in digital media to drive growth; Sam’s and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to fueling Sam’s overall growth strategy.
As a Director of Campaign Management, you will lead a team of Campaign Managers responsible to build and execute all campaign deliveries, responsible for ensuring advertiser goals are being met in partnering closely with media planning on strategies, providing expertise in recommendations and optimization strategies and guidance on best practices related to client communication, and executing audience extension and other programmatic campaigns in demand side platforms spanning multiple media channels. You will work closely with the Product, Engineering, Sales, Account Management, Director of Search Center of Excellence, Head of Creative Operations, Director Omnichannel Operations and be responsible for driving the priorities for the business. This role will report directly to the Head of Advertising Operations for the MAP business.
The ideal candidate will have a strong baseline knowledge of how a digital media business operates, so they understand the various interdependencies and hand-offs across the functional teams to create and implement large scale strategies across a growing organization.
Responsibilities:
- Focused on developing talent, building talent pipelines, fostering an environment allowing everyone to bring their best selves to work, empowering associates and partners to act in the best interest of the customer and company, and regularly recognizes others’ contributions and accomplishments
- Drive Campaign Management team performance which includes everything from pre-launch activities, optimizations, and post-campaign insights and future recommendations to Sales across MAP’s core product portfolio that includes – Search, Display, Programmatic, and video.
- Lead MAP Ops xfn initiatives to drive operational efficiencies for the Campaign Management team as well as the broader MAP Ops organization in partnership with MAP Leadership team and Head of Ad Operations.
- Lead Campaign Management roadmap, manage priorities and timelines in partnership with Senior Director of Ad Ops, Head of Operations and other cross-functional teams
- Develop operational excellence for Campaign management – ways of working, processes, policy, and structure.
- Strong troubleshooting skill and oversight of the implementation and integration of new emerging tools and/or technologies that will enable MAP to work effectively and efficiently as an organization
- Responsible for setting and maintaining high-level focus on member impact, advertiser success and act as a strategic partner to wide cross section of key internal stakeholders to facilitate, manage and prioritize demands that help meet and exceed revenue targets and department goals.
- Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and exhibits resilience in the face of setbacks.
- Drives continuous improvements, supervises the adoption of new technology, and supports digital disruption in line with Sam’s Club business model.
- Manage relationships with media partners to ensure accurate platform implementation on behalf of the campaign management team.
- Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy to influence and inspire commitment and action.
- Models Sam’s Club values to foster our culture; holds oneself and others accountable, and maintains and promotes the highest standards of integrity, ethics, and compliance.
Qualifications:
- 15+ years of digital media/ad ops/industry experience – retail media industry experience preferred
- 5+ years of leading large teams through foundational building of process to mature operational execution
- Knowledge and experience working with CRM, order management systems, ad servers, DSPs, BI platforms and other related advertising tools and systems.
- Strong understanding of the advertising technology and data/performance measurement trends
- Strong analytical thinking and the ability to clearly communicate findings and solutions, both written and verbal
- Demonstrable success as a leader of change, by achieving operational excellence by optimizing processes and systems.
- Ability to move fast, be bold, and thrive in a dynamic, quickly changing environment.
- Ability to effectively influence and communicate cross-functionally with a strong focus on collaboration.
- Demonstrates strong leadership with the ability to build, train, coach and develop a high performing team.
- Strong project management skills
- Excellent communication and writing skills.
- Capability to work proactively under pressure and handling multiple ad hoc requests.
- Ability to advise partners on best practices and areas of opportunity.
- Bachelor’s degree in business or related field.
Benefits & Perks
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Who We Are
Sam Walton opened the first Sam’s Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam’s Club has grown rapidly, operating almost 600 clubs in the US. By offering affordable, wholesale merchandise to members, Sam’s Club helps make saving simple for families and small business
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