Growth Marketing Manager, SMB Acquisition (Streaming Audio + Digital TV)
Your Job
Indeed.com is seeking a Growth Marketing Manager to expand our Streaming Audio acquisition program and help build out our Digital TV acquisition program in the US with a focus on small to medium sized businesses. The ideal candidate has experience managing and optimizing user acquisition channels with little supervision with particular experience in digital acquisition marketing. You can work independently, are innovative and resourceful, and strive to make the most impact in driving success of your channels. You are also analytical with data ultimately driving your decision making process. You are an excellent collaborator, able to build strong relationships with internal stakeholders to ensure success of your initiatives. You are not satisfied with the status quo and always look for ways to make the program better.
What you will do:
- Own the strategy, campaign execution, optimization and reporting of all streaming audio campaigns.
- Manage existing streaming audio campaigns to current CPA targets.
- Explore new vendors/partners to expand the streaming audio portfolio to reach incremental SMB audiences.
- Manage and lead all external relationships that are necessary to manage and expand the streaming audio portfolio.
- Manage internal relationships responsible for campaign tagging and creative asset rotations.
- Own the overall project plan for streaming radio each quarter to ensure that all work is on time and completed
- Identify and prioritize the testing roadmap for streaming radio
- Own streaming radio reporting including QA of accuracy, understanding the whys behind weekly and monthly trends, and optimization recommendations
- Responsible for development and launch of cohesive landing pages for all shows, including the creation and maintenance of vanity URLs
- Help identify and prioritize the testing roadmap for Digital TV
- Validate the suitability of various vendors/partners for SMB acquisition
- Plan and launch test campaigns with clear measurement plan, report on performance and provide post-campaign wrap-up reports
Who You Are
What you bring to the team:
- 5+ years experience in performance-based acquisition marketing
- Previous hands-on experience growing an audience for digital and managing those channels on a direct, day-to-day basis
- Intuitive knowledge of the digital and offline media landscape and how Indeed’s brand can best fit within it
- Previous experience working with agency partners or for an agency before
- Deep bias towards analytics and measurement with extensive experience having your initiatives measured against or towards revenue-related goals
- Willingness to dive deep in understanding attribution
- Comfort and ease working with large budgets, aggressive targets and the measurement of key performance metrics (i.e. CPA and LTV)
- Proven track record of project managing and scaling programs with ease and organization
- Able to manage multiple projects at once with little to no supervision
- Extreme resourcefulness to work independently and self driven in a fast paced environment
- Adaptable and self-motivated in learning new software, channels and programs
- Ability to build strong working relationships across all levels of the organization in a remote environment
- Excellent written communication and project management skills
Who we are
Our Marketing team helps job seekers and employers around the world discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed’s labor data, Indeed marketers bring diverse skills to help shape and share Indeed’s story.
Our Mission
As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We’re looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.
(*comScore Total Visits, March 2021)
Salary Range Disclaimer
The base salary range represents the low and high end of the Indeed salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed’s total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), an open Paid Time Off policy, and many region-specific benefits.
Salary Range Transparency
SF Bay Area 120,000 – 162,000 USD per year
Equal Opportunities and Accommodations Statement
Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.
Indeed is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact Talent Attraction Help at 1-855-567-7767, or by email at TAhelp@indeed.com at least one week in advance of your interview.
Our Policies and Benefits
View Indeed’s Applicant Privacy and Accessibility Policies – https://www.indeed.com/legal/indeed-jobs
Learn about our global employee perks, programs and benefits – https://benefits.indeed.jobs/
Where legally permitted, Indeed requires all individuals attending or working out of Indeed offices or visiting Indeed clients to be fully vaccinated against COVID-19. For positions that can only be performed at an Indeed office, candidates must be fully vaccinated against COVID-19 and present acceptable proof of vaccination by the date of hire as a condition of employment. Indeed will consider requests for reasonable accommodation as required under applicable law. To qualify as being fully vaccinated against COVID-19 there should have been a two week period after receiving the second dose (or any government recommended booster shot) in a 2-dose COVID-19 vaccine series, or a two week period after receiving a single-dose (or any government recommended booster shot) in a single dose COVID-19 vaccine.
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