Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no “perfect” candidate and want to encourage applying even if all the requirements listed aren’t met. If you’re passionate about URW and looking to learn and grow, then we look forward to reviewing your application!
We are currently looking for our:
Senior Marketing Manager – LAX
What we offer
As Senior Marketing Manager, your primary objective is to lead the marketing and guest experience for LAX shops and restaurants to create and execute short- and long-term plans that drive sales, customer experience and NRI growth. In collaboration with the team, you will develop and executing marketing plans, digital initiatives, and customer experience programs including marketing campaigns, digital mobile ordering, customer service, sales promotions, public relations, retailer relations, terminal redevelopments, grand openings, store openings, events, market research, social media, and analytics.
Successful candidates will have strong overall marketing acumen and ability to develop and execute high profile projects from ideation to execution. Success in this role includes a project management skillset, a self-starter mentality, and strong interpersonal and leadership skills to accomplish goals. We are also looking for a candidate who can successfully navigate complex organizations and process requirements to achieve maximum results.
Candidates who are passionate about marketing, with great teamwork and collaboration skills, and who are excited by the opportunity to be part of a team that is building and shaping customer experience and innovation in airport environment are encouraged to apply.
Scope
Strategic & Financial
- Develop the marketing strategy and manage execution of the annual marketing action plan to drive retailer sales performance.
- Lead the development of strategic marketing partnerships with LAWA, airlines, retailers, partners, and key stakeholders to drive terminal sales and elevate the customer experience.
- Partner with stakeholders to ensure marketing programs deploy focused sales promotions and support key airport milestones (ex. groundbreakings, store openings, special projects, redevelopments, etc.).
- Manage marketing program budgets, reforecasts, and company procurement procedures including development of marketing legal agreements.
- Develop and deliver marketing presentations, recap reports and support documents regarding marketing program performance to optimize sales, retailer, and product performance.
- Partner with Marketing Manager direct report, on-site team, retailers, agencies, vendors, and key stakeholders to meet agreed upon goals, timelines, and budgets.
Brand & PR
- Spearhead brand identity and develop highly impactful, integrated marketing campaigns including all assets, video, photography, signage/wayfinding, barricade graphics, in-market media buys, digital, etc.
- Work in partnership with key clients and stakeholders to develop and submit marketing initiative program packages for approval for deployment in-airport.
- Regularly spot check overall presentation of marketing campaign to ensure performance and quality.
- Develop and manage local PR and media relations plans for marketing campaigns, community programs, new store openings, redevelopment, and innovation initiatives.
- Create and manage marketing calendar, ensuring content and promotion is timely and to a high standard.
Digital Marketing & Social
- Develop and manage a comprehensive digital marketing plan and support the development and deployment of new technology solutions in the airport.
- Lead consumer and employee facing digital marketing initiatives including mobile order websites, email/SMS campaigns, social media, and digital tools to drive awareness and conversion.
- Partner with digital team to optimize mobile order program including retailer training/onboarding, beta testing, and operationalizing/stabilization of program.
- Develop and launch marketing initiatives to drive success of digital program including promotions, incentives, gift with purchase, and more.
Customer Service, Retailer Engagement & Community Initiatives
- Develop retail partner communications and meetings in partnership with operations to provide marketing updates, introduce new marketing programs and opportunities, etc.
- Partners with retailers to develop seasonal sales and promotions, special menus, and digital sales promotions designed to drive sales.
- Oversee customer service, mystery shopping, rewards and recognition programs and employee engagement campaigns that enhance the airport customer experience.
- Partner with LAX asset team and Advance Network to develop and implement the community plan including identifying appropriate community partners, outreach events, partnerships, and sponsorships to align with project goals and contract deliverables.
Market Research & Analytics
- Develop close working partnership with retailers to understand business needs, sales trends, and customer behaviors.
- Conduct formal surveying (online and in-terminal) to formulate benchmarks, identify problem areas and resolve customer-facing issues to support the overall mission of raising Airport Service Quality (ASQ scores).
- Research trends within the shopping/dining/airport/travel industry and stay on top of industry best practices, ASQ/ACI data, etc.
What we are looking for
- A bachelor’s degree or combination of education and relevant experience.
- 7+ years of Marketing and/or related experience.
- Strong business acumen, strategic orientation, and general operations experience.
- Strength in leadership, strategic planning, marketing, and financial management.
- Ability to work cross functionally both internally and externally and manage key stakeholder relationships with diplomacy and sensitivity.
- Exceptional communication skills, clear, concise, and professional.
- Self-starter, enthusiastic, creative, problem solver, and results oriented.
- Strong analytical capability, ability to read and interpret data.
- Understanding and ability to apply best practice marketing/retail trends and marketing communication principles.
- Retail, transit, airport, or shopping center industry experience preferred.
Compensation
Exempt
$95,000 – $120,000 + Discretionary Annual Bonus
What is important to us
Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.
Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.
Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
Join us to Reinvent Being Together.
Unibail-Rodamco-Westfield
Related jobs:
Studio Assistant for Creative Projects
Looking for a detail-oriented and organized Studio Assistant to support a dynamic creative team. This is an excellent opportunity to be part of exciting, high-profile projects and gain valuable industry experience.
Responsibilities
- Assist in day-to-day studio operations, including scheduling and organization.
- Maintain studio equipment and ensure all tools are ready for use.
- Support team members during creative sessions and project execution.
- Handle administrative tasks such as coordinating meetings and maintaining files.
- Foster a positive and efficient work environment.
Requirements
- Strong organizational skills and attention to detail.
- Ability to multitask and prioritize in a fast-paced environment.
- Excellent communication and interpersonal skills.
- Familiarity with creative processes and studio operations is a plus.
Compensation
- Competitive pay and potential growth opportunities within the team.
- Chance to work closely with industry professionals on innovative projects.
Designers for Creative Projects
Seeking innovative and skilled Designers to join a dynamic team working on cutting-edge creative projects. This is your chance to bring bold ideas to life and shape unique visual narratives in a collaborative environment.
Responsibilities
- Develop creative concepts and designs for a variety of high-profile projects.
- Collaborate with architects, engineers, and project leads to execute cohesive visions.
- Produce sketches, layouts, and final designs that align with project goals.
- Stay up-to-date on industry trends and integrate fresh ideas into projects.
Requirements
- Proven experience in design with a strong, diverse portfolio.
- Expertise in design software such as Adobe Creative Suite or equivalent tools.
- Ability to think creatively and deliver visually stunning results.
- Strong attention to detail and excellent communication skills.
Compensation
- Competitive pay based on skills and project contributions.
- Opportunity to work on influential, creative projects with a collaborative team.
Architects for Innovative Design Team
Seeking talented and visionary Architects to join a groundbreaking team working on high-profile creative projects. This is an opportunity to bring bold ideas to life in a collaborative and forward-thinking environment.
Responsibilities
- Design and develop architectural concepts for innovative projects.
- Collaborate with designers and project leads to execute creative visions.
- Prepare detailed drawings, plans, and models using industry-standard tools.
- Ensure designs align with project requirements, timelines, and regulations.
Requirements
- Proven experience in architecture with a strong portfolio of creative work.
- Proficiency in CAD software and architectural design tools.
- Strong understanding of design principles and construction processes.
- Ability to think critically and bring unique solutions to complex challenges.
Compensation
- Competitive pay based on experience and project contributions.
- Opportunity to work on impactful, innovative projects.
AI Engineers Wanted for Innovative Creative Projects
Join an elite creative team as an AI Engineer, contributing to cutting-edge projects across art, technology, and design. This role is perfect for AI specialists passionate about merging innovation with creativity.
Job Responsibilities
- Design and implement AI-driven solutions for creative and technical challenges.
- Collaborate with a multidisciplinary team, including designers, architects, and editors.
- Optimize algorithms for efficiency and scalability across various platforms.
- Stay updated on AI trends to implement innovative technologies into projects.
Requirements
- Strong background in AI development, machine learning, and programming.
- Experience in developing AI systems for creative applications is a plus.
- Excellent problem-solving and teamwork skills.
- Must provide a portfolio and CV showcasing past projects and achievements.
Compensation
- Competitive salary and opportunities to work on groundbreaking projects.
- Collaborate with industry leaders in an inspiring environment.
- Potential for long-term career growth in an innovative team.
Assistant Needed for Event in Miami
An exciting opportunity is available for a reliable assistant to support an event in Miami, FL. This is a one-day role, offering a chance to gain hands-on experience in a professional environment.
Job Responsibilities:
- Provide general assistance during the event.
- Support event coordinators and ensure smooth operations.
- Perform assigned tasks efficiently and professionally.
Requirements:
- Dependable and organized individual.
- Comfortable working in a fast-paced event setting.
- Ability to follow instructions and adapt to on-the-spot changes.
Compensation:
- $18/hour for the event.
- Gain valuable experience in event support.
- Work with a professional team in a dynamic environment.
Lower & Mid Hudson Valley Film Crew Jobs
We’re seeking skilled, passionate local talent for a heartfelt short film production. This SAG project tells a touching story of female friendship, loss, and the power of a home-cooked meal. It’s a 3-day shoot requiring dedicated professionals ready to contribute their expertise.
Job Responsibilities:
- Collaborate effectively to bring a compelling story to life.
- Deliver high-quality work within your specialized role.
- Maintain professionalism and adaptability on set.
Requirements:
- Experience in your field with a strong work ethic.
- Availability for the entire 3-day shoot.
- Based in or willing to work in the Lower & Mid Hudson Valley region.
Compensation:
- Competitive pay based on role.
- Opportunity to work on an SAG production.
- Gain valuable experience and expand your network in the film industry.
Social Media Internship Opportunity
We are seeking a passionate and creative individual to join our team as a social media intern. This is a fantastic opportunity to gain hands-on experience in social and digital content creation while working with an innovative brand.
Job Responsibilities:
- Assist in managing and creating content for various social media platforms.
- Collaborate with the team to develop engaging social media campaigns.
- Monitor analytics to measure engagement and provide insights for optimization.
- Stay updated on current social media trends to ensure relevance and innovation.
Requirements:
- Strong interest in social media and digital marketing.
- Creativity and an eye for detail.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Compensation:
- Gain valuable industry experience in a professional setting.
- Opportunity to build your portfolio and develop your skills.
Studio Head – Rushing Tap Studios
Job Description:
Rushing Tap Studios is seeking a Studio Head to lead all operations within the studio facility. This leadership role requires a dynamic individual with strong facility management and project management skills. The Studio Head will oversee multiple projects, allocate resources effectively, and manage external vendors and personnel for various productions. This is an exciting opportunity to play a key role in a fast-paced, creative environment while driving new business and ensuring the facility operates at peak performance.
Job Responsibilities:
- Lead the studio’s operations and team.
- Oversee day-to-day management of the studio facility and ongoing projects.
- Ensure the studios and related spaces are maintained in excellent condition for rental purposes.
- Manage bookings of studio spaces and equipment using studio software.
- Prepare quotations, timelines, and budgets for both studio-based and field projects.
- Promote the studio facility to attract new customers.
- Provide regular reports on studio activities.
- Build and retain client relationships, ensuring the studio grows its customer base.
Job Requirements:
- Proficient in computer usage and relevant software.
- Minimum of a few years of experience in facility management or a similar role.
- Strong organizational and time-management skills.
- A creative thinker with innovative problem-solving abilities.
- Exceptional interpersonal and communication skills.
Casting Call: Gaffer and Editor Needed for Major MLS Event in Miami
Job Description:
A major MLS event is seeking experienced crew members, specifically a gaffer and editor, for two days of work in Miami, FL. This exciting project requires professionals with reliable transportation.
Job Responsibilities:
- Gaffer: Handle lighting setups and ensure optimal visual quality during the shoot.
- Editor: Edit footage to produce high-quality final deliverables.
- Collaborate with the production team to maintain a smooth workflow.
Requirements:
- Proven experience as a gaffer or editor in professional productions.
- Reliable transportation to the Miami location.
- Submit full name, phone number, email, location, portfolio or website, and desired rate.
Compensation:
- Competitive pay based on experience and position.