Senior Brand Marketing Manager, Domestic Brand Marketing
STAND 8 provides end to end IT solutions to enterprise partners across the United States and with offices in LA, Atlanta, New York, Raleigh, and more.
Description
The Consumer Marketing Team is a diverse and agile group that works in an exciting and fast-paced environment, working cross-functionally across different departments and divisions and partnering with multiple technology/distribution partners to ensure that we deliver great streaming content to consumers, however and wherever they want to consume it.
TOP Skills
- Some entertainment industry (including gaming/music or other entertainment adjacent) experience, within the scope of their career is acceptable
- Branding around IP or services, will drive market conversations and understand how to get to market and coach team members on how to get to that.
- Partnering and Collaboration
- Managing other team members, will have 2 direct reports who also have additional direct reports
- 12-15 years experience (ideally 5-7 within people management roles)
- BA degree required
Role Details
- This role is a temporary position covering for maternity leave who will lead the domestic brand marketing and multicultural marketing team tasked with scaling the brand definition, differentiation, and awareness to further educate consumers of its unique consumer value proposition
Your Day-to-Day
- Develop brand strategy to drive brand growth & development
- Lead customer research related to brand projects
- Drive growth in brand awareness and equity KPIs
- Shape the ongoing brand strategy to differentiate the service and tell the compelling story of what sets us apart from the competitive set
- Lead campaign execution and measurement for ongoing brand campaigns for the master brand and service and drive cohesion of brand positioning across cross-functional teams
- Implement and enforce brand identity, positioning and usage guidelines to ensure consistency across all marketing communications, including brand and verbal identity and brand hierarchy toolkits for the master brand as well as Original series branding.
- Serve as strategic partner and subject matter expert in all things related to the service brand and drive for consistency across application.
- Responsible for managing the marketing budget and expenses related to brand campaigns partnering closely with the Media Strategy team.
- Partner with Data and Insights Group to develop, update and improve reporting that tracks and evaluates brand performance KPIs and their impact on subscriber acquisition and retention
Key Projects
- Partner with senior management to oversee brand campaign development and execution, coordinating efforts across a cross-functional team including customer acquisition, retention, performance marketing, social media, media, partnerships and more.
- Partner with the creative services team to develop creative assets for ongoing brand campaigns.
- Enforce brand architecture and framework for applying the brand identity where applicable.
- Lead customer research related to brand projects.
- Develop innovative and long term brand strategies to drive growth
Qualifications
- Bachelor’s Degree
- 12 – 15 years’ experience working in a marketing organization
- History of managing a team.
- Experience growing a consumer product brand with key responsibility being driving and increasing brand awareness and brand health metrics in a highly competitive category
- Experience managing significant marketing and media budgets
- Experience overseeing internal and external creative and media buying teams and agencies.
- Consumer and direct marketing experience in the entertainment space a plus.
- Track record of demonstrating strong relationship building, interpersonal and cross-functional team partnership skills
- Strong critical thinking and analytical capabilities, particularly in customer segmentation and modeling
- Excellent oral and written communications skills, ability to communicate clearly and concisely.
- Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders
You might also have
- Master’s Degree
- Experience in digital streaming subscription services
- Strong interest in entertainment content
- Prior experience in a creative or ad agencies
The US base range for this contract position is $100-$105/hour. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
STAND 8 Technology Services
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