Location: Culver City, CA
Reporting to: SVP, Advertising Sales and Brand Partnerships
Salary: $125,000 – 150,000/ Annually
We invite YOU to be YOU!
Pocket.watch is dedicated to surprising and delighting Generation Alpha, the most diverse generation yet, through digital-first content. We believe the best way to do that is by celebrating our differences, and varied perspectives, and embracing all that makes us unique in a fair and equitable way. It’s through our collective experiences that we innovate and unlock the infinite possibilities of the digital kid’s landscape. Come play with us.
Pocket.watch is currently seeking an enthusiastic Director of Sales. The ideal candidate has 5+ years of digital media sales experience, is passionate about growing business and exceeding revenue goals. This is an individual contributor position responsible for direct sales across our exclusive network of top kids and family YouTube channels and influencer partners. In this role, you will be responsible for identifying, pitching, and closing new business as well as managing and expanding existing relationships across key agency and client partners. Successful candidates will have strong relationships across senior kids media buyers paired with experience selling both YouTube Media and influencer content. You can develop effective sales materials, build packages, and close deals. This is an excellent opportunity to make an impact at a trailblazing entertainment company and work with top industry executives.
Responsibilities:
- Identify new business opportunities and nurture existing relationships with brands and agencies looking to reach kids and family consumers.
- Own individual monthly, quarterly, and annual revenue targets.
- Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships.
- Build/nurture relationships with the investment, strategy, and digital agencies as well as clients.
- Educate the market on the unique offering that pocket.watch presents for safely and effectively reaching kids and family audiences.Â
- Work with the AdOps team to oversee campaign management; reporting, optimization, upsell opportunities and billing.
- Own the sales cycle from beginning to end:Â prospecting, identify opportunities, make the right connections, build/maintain relationships, create sales proposals and presentations, respond to RFPs and ideate custom opportunities.
- Meet deadlines and partner timeline expectations.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Other duties and responsibilities as assigned.
Qualifications:
Knowledge and Experience
- 5+ years of digital media sales experience
- Strong understanding of the streaming media landscape including AVOD, OTT, OLV
- Experience selling YouTube Reserve inventory as well as custom content and sponsorships. .
- Solid, working relationships at major holding companies.Â
- Deep client and agency relationships in core kid verticals (Toy and Entertainment). Additional relationships in non-core categories preferred (Retail, CPG, QSR)
- Experience closing endeavor and upfront deals in addition to large and mid-level campaign-specific programs
- Ability to operate independently, and juggle multiple priorities while providing concise and actionable updates to leadership.
- Knowledge of kids’ media landscape required, and programmatic landscape preferred.
- Experience working closely with Ad Operations with a strong understanding of capabilities and limitations of specific ad tech.Â
- Strong presentation skills and ability to sell through ideas to clients.
- Collaborative team player.
- Solutions-oriented with strong problem-solving skills.
- Exceptional interpersonal, communication and analytical skills.
- Must possess strong leadership and time management skills.
- Understanding of COPPA, CARU, and Contextual Targeting in Kid-Safe Advertising Space.
Skills
- Expertise in YouTube video ad serving platforms Google Ads and Google Ads Manager.
- Expertise in YouTube Reserve Media, including the ability to forecast, set up, and manage reserve campaigns across specific channels.
- Strong written and verbal communication skills.
- Ability to multitask and prioritize in high-paced environments.
- Ability to communicate with external teams and generate client-facing
reports/communication.
- Demonstrated strong time-management, prioritization and organizational skills.
- Demonstrated strong strategic and analytical planning and problem-solving skills.
- Excellent interpersonal skills, with the ability to cultivate relationships and negotiate with internal clients.
Work environment
- The worker is not substantially exposed to adverse environmental conditions and work is performed in a business office environment.
Physical demands
- Must have close visual acuity to perform the primary responsibilities of this position.
- Work is sedentary in nature and involves sitting most of the time.
We are an equal-opportunity employer. Â
pocket.watch
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