pocket.watch

Location: Culver City, CA

Reporting to: SVP, Advertising Sales and Brand Partnerships

Salary: $125,000 – 150,000/ Annually

We invite YOU to be YOU!

Pocket.watch is dedicated to surprising and delighting Generation Alpha, the most diverse generation yet, through digital-first content. We believe the best way to do that is by celebrating our differences, and varied perspectives, and embracing all that makes us unique in a fair and equitable way. It’s through our collective experiences that we innovate and unlock the infinite possibilities of the digital kid’s landscape. Come play with us.

Pocket.watch is currently seeking an enthusiastic Director of Sales.  The ideal candidate has 5+ years of digital media sales experience, is passionate about growing business and exceeding revenue goals. This is an individual contributor position responsible for direct sales across our exclusive network of top kids and family YouTube channels and influencer partners. In this role, you will be responsible for identifying, pitching, and closing new business as well as managing and expanding existing relationships across key agency and client partners. Successful candidates will have strong relationships across senior kids media buyers paired with experience selling both YouTube Media and influencer content. You can develop effective sales materials, build packages, and close deals.  This is an excellent opportunity to make an impact at a trailblazing entertainment company and work with top industry executives.

Responsibilities:

• Identify new business opportunities and nurture existing relationships with brands and agencies looking to reach kids and family consumers.
• Own individual monthly, quarterly, and annual revenue targets.
• Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships.
• Build/nurture relationships with the investment, strategy, and digital agencies as well as clients.
• Educate the market on the unique offering that pocket.watch presents for safely and effectively reaching kids and family audiences. 
• Work with the AdOps team to oversee campaign management; reporting, optimization, upsell opportunities and billing.
• Own the sales cycle from beginning to end:  prospecting, identify opportunities, make the right connections, build/maintain relationships, create sales proposals and presentations, respond to RFPs and ideate custom opportunities.
• Meet deadlines and partner timeline expectations.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Other duties and responsibilities as assigned.

Qualifications:

Knowledge and Experience

• 5+ years of digital media sales experience
• Strong understanding of the streaming media landscape including AVOD, OTT, OLV
• Experience selling YouTube Reserve inventory as well as custom content and sponsorships. .
• Solid, working relationships at major holding companies. 
• Deep client and agency relationships in core kid verticals (Toy and Entertainment). Additional relationships in non-core categories preferred (Retail, CPG, QSR)
• Experience closing endeavor and upfront deals in addition to large and mid-level campaign-specific programs
• Ability to operate independently, and juggle multiple priorities while providing concise and actionable updates to leadership.
• Knowledge of kids’ media landscape required, and programmatic landscape preferred.
• Experience working closely with Ad Operations with a strong understanding of capabilities and limitations of specific ad tech. 
• Strong presentation skills and ability to sell through ideas to clients.
• Collaborative team player.
• Solutions-oriented with strong problem-solving skills.
• Exceptional interpersonal, communication and analytical skills.
• Must possess strong leadership and time management skills.
• Understanding of COPPA, CARU, and Contextual Targeting in Kid-Safe Advertising Space.

Skills

• Expertise in YouTube video ad serving platforms Google Ads and Google Ads Manager.
• Expertise in YouTube Reserve Media, including the ability to forecast, set up, and manage reserve campaigns across specific channels.
• Strong written and verbal communication skills.
• Ability to multitask and prioritize in high-paced environments.
• Ability to communicate with external teams and generate client-facing

reports/communication.

• Demonstrated strong time-management, prioritization and organizational skills.
• Demonstrated strong strategic and analytical planning and problem-solving skills.
• Excellent interpersonal skills, with the ability to cultivate relationships and negotiate with internal clients.

Work environment

• The worker is not substantially exposed to adverse environmental conditions and work is performed in a business office environment.

Physical demands

• Must have close visual acuity to perform the primary responsibilities of this position.
• Work is sedentary in nature and involves sitting most of the time.

We are an equal-opportunity employer.  

pocket.watch

Coordinator, Custom Content & Brand Partnerships (Freelance)

Location: Remote

Reporting to: Sr. Manager, Custom Content

Salary Range: $3000 – $5000 monthly

Pocket.watch is currently seeking an innovative and enthusiastic self-starter to help project manage and support the branded content marketing team on a temporary, part-time basis. This candidate will work up to 25 hours per week within the pocket.watch Sales Team as part of the company’s internal ad agency.

This position will be responsible for helping deliver branded product integrations and custom content partnerships for all paid media campaigns, working closely with the Manager and SVP, who oversees all paid media efforts for pocket.watch.

The ideal candidate mixes strong writing and creative concepting acumen with project management and communication skills. You are able to bring these elements together in both written and verbal communication to share ideas with internal and external stakeholders. You are interested in new media, particularly YouTube. Bonus points if you are also familiar with the kids & family media landscape.

Responsibilities:

Project Management:

• Work closely with the Manager of Custom Content to develop and deliver approved filming guides, product/brand summaries, timelines, and key campaign deliverables.
• Translate key brand talking points and streamline into easy-to-follow filming guides for creators.
• Maintain campaign trackers in Google Drive and AirTable.
• Manage pre-production needs such as securing props and making sure that they are shipped to our creator partners.
• Work directly with Manager, clients, and counterparts on cross-functional teams to communicate program status and ensure all parties are informed of campaign objectives, due dates, and production guidelines.
• Digest feedback from internal parties (legal, publishing, etc.); external clients; and pocket.watch creator partners; then efficiently communicate this information between stakeholders.
• Coordinate asset approvals throughout each stage of the custom content pipeline
• Navigate conflict as it pertains to the execution of branded content, and present viable solutions.
• Proactively identify potential problems before they occur.

Creative:

• Support Sales with creative and writing needs as they arise: everything from production guidelines to ideation, treatments, short-form scripts, and sales copy.
• Ensure alignment between the brand’s objectives; our creator partners’ organic voices and creative styles; as well as YouTube trends and formats.
• Quickly revise creative directions based on feedback, if needed.
• Monitor YouTube trends and specific channel performance to create recommendations for branded integration content.
• Additional duties as assigned.

Qualifications:

• 2-3+ years of relevant work experience. An ideal candidate has a background in influencer marketing and/or branded digital content. Candidates with relevant administrative experience are also welcome to apply.
• Bachelor’s Degree, or equivalent marketing relevant industry experience, preferred.

Knowledge and Experience

• You have experience…
• Communicating with clients or stakeholders in a clear, timely, and professional manner.
• Balancing priorities between multiple stakeholders, preferably between digital creators and brands.
• Independently managing detail-oriented projects with hard deadlines and multiple stakeholders.
• An ideal candidate also has basic experience producing digital content, from developing creative concepts to managing the video production process.

• You know…
• YouTube video formats and trends, as an avid user of the platform.
• How to use and learn software. Our team uses the Google Suite (Gmail, Google Docs, Google Sheets, Google Meet); Microsoft Office (Word, Excel, and PowerPoint);

• An ideal candidate also knows:
• Best practices for creating engaging YouTube content.
• Best practices for producing branded content, from showcasing the brand to avoiding legal pitfalls.
• Child-specific advertising and legal guidelines, including COPPA and CARU.
• How short-form videos are typically shot and edited. Able to think through solutions to address brand feedback without refilming.

Skills

• Strong communication skills, including written, verbal, and proofreading.
• Exceptional follow-through and organizational abilities: creating and managing timelines and deliverables, regular check-ins and follow-ups, meeting and call-scheduling, updates and recaps to key stakeholders.
• A passion for brainstorming and writing.
• The ability to work under pressure and respond to demands in a fast-paced environment.
• A flexible mindset, able to pivot when needed.
• A positive, team-oriented, and professional attitude.
• The ability to take direction, but also work independently and “own” projects.

Direct applicants only, please.

PocketWatch, Inc. and its subsidiary and affiliated companies are Equal Opportunity Employers.

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pocket.watch

Location: Culver City, CA

Reporting to: VP, Media Supply Chain

Salary Range: $75,000 Annually

We invite YOU to be YOU

Pocket.watch is dedicated to surprising and delighting Generation Alpha, the most diverse generation yet, through digital-first content. We believe the best way to do that is by celebrating our differences, varied perspectives, and embracing all that makes us unique in a fair and equitable way. It’s through our collective experiences that we innovate and unlock the infinite possibilities of the digital kid’s landscape. Come play with us.

Pocket.watch is looking for an individual with a passion for digital video who is experienced in YouTube channel management and CMS operations to collaborate with our team to run and grow a network of YouTube channels.

Responsibilities:

• Maintain and administer multiple Content Owners
• Manage channel invitations, onboarding and offboarding
• Configure monetization policies, implement and coordinate content claiming measures
• Calculate and report on YouTube revenues in collaboration with accounting team
• Engage with stakeholders throughout the organization to collect requirements for data reporting
• Generate and share data-driven actionable insights, reports and recommendations
• Package, stage, schedule, and publish videos across multiple channels
• Collaborate with designers and copywriters on video thumbnails, keywords and descriptions
• Investigate and troubleshoot YouTube anomalies
• Develop channel growth and video release strategies and collaborate on cross-platform distribution planning
• Develop, test and implement new strategies for improved channel operations and increased audience reach and engagement
• Engage with creators in collaboration with Creator Management team to convey recommendations and strategies
• Collaborate with team experts to develop, manage and optimize marketing campaigns for research and audience development
• Stay abreast of, and report on the latest platform updates and other factors affecting the video ecosystem
• Research, evaluate and utilize third-party tools to maximize job efficiency
• Contribute to the planning, production and operation of channels and other outlets for content and community
• Help cultivate and coordinate relationships with Google/YouTube

Skills:

• Excellent YouTube analytical and reporting skills, both quantitative and qualitative
• Ability to write copy and develop effective video SEO and packaging strategies
• Excellent communication and interpersonal skills – ability to translate ideas and insights into reports, presentations, talking points, and other materials
• Expert time and project management skills to handle multiple assignments and complete complex jobs under deadline pressure
• Meticulous attention to quality, detail, and project organization
• Strong research skills and an ability to identify emerging content trends

Qualifications:

• Expert user on YouTube platform, including analytics, and channel and CO administration
• At least two years experience managing a YouTube CMS, publishing videos, and building audiences
• Experience with YouTube Content ID, content claiming, and digital rights management workflows
• Ability to analyze, derive and communicate actionable insights from YouTube data
• Familiarity with, and ability to apply audience growth strategies
• Organized and analytical mindset
• Self-motivated and self-directed
• Intermediate knowledge of Microsoft Excel
• Positive and collaborative attitude

Pluses

• Relevant YouTube certification
• Knowledge of Made-for-Kids criteria and protocols
• Ability to translate data-based insights into creative direction for content strategy and development
• Experience planning and implementing YouTube marketing campaigns
• Experience with community engagement
• Photoshop, video editing
• Knowledge of digital kids creators

Work environment

• The worker is not substantially exposed to adverse environmental conditions and work is performed in a business office environment.

Physical demands

• Must have close visual acuity to perform the primary responsibilities of this position.
• Work is sedentary in nature and involves sitting most of the time.

Direct applicants only, please.

PocketWatch, Inc. and its subsidiary and affiliated companies are Equal Opportunity Employers.

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pocket.watch