Coordinator, Custom Content & Brand Partnerships (Temporary)

Coordinator, Custom Content & Brand Partnerships (Freelance)

Location: Remote

Reporting to: Sr. Manager, Custom Content

Salary Range: $3000 – $5000 monthly

Pocket.watch is currently seeking an innovative and enthusiastic self-starter to help project manage and support the branded content marketing team on a temporary, part-time basis. This candidate will work up to 25 hours per week within the pocket.watch Sales Team as part of the company’s internal ad agency.

This position will be responsible for helping deliver branded product integrations and custom content partnerships for all paid media campaigns, working closely with the Manager and SVP, who oversees all paid media efforts for pocket.watch.

The ideal candidate mixes strong writing and creative concepting acumen with project management and communication skills. You are able to bring these elements together in both written and verbal communication to share ideas with internal and external stakeholders. You are interested in new media, particularly YouTube. Bonus points if you are also familiar with the kids & family media landscape.

Responsibilities:

Project Management:

• Work closely with the Manager of Custom Content to develop and deliver approved filming guides, product/brand summaries, timelines, and key campaign deliverables.
• Translate key brand talking points and streamline into easy-to-follow filming guides for creators.
• Maintain campaign trackers in Google Drive and AirTable.
• Manage pre-production needs such as securing props and making sure that they are shipped to our creator partners.
• Work directly with Manager, clients, and counterparts on cross-functional teams to communicate program status and ensure all parties are informed of campaign objectives, due dates, and production guidelines.
• Digest feedback from internal parties (legal, publishing, etc.); external clients; and pocket.watch creator partners; then efficiently communicate this information between stakeholders.
• Coordinate asset approvals throughout each stage of the custom content pipeline
• Navigate conflict as it pertains to the execution of branded content, and present viable solutions.
• Proactively identify potential problems before they occur.

Creative:

• Support Sales with creative and writing needs as they arise: everything from production guidelines to ideation, treatments, short-form scripts, and sales copy.
• Ensure alignment between the brand’s objectives; our creator partners’ organic voices and creative styles; as well as YouTube trends and formats.
• Quickly revise creative directions based on feedback, if needed.
• Monitor YouTube trends and specific channel performance to create recommendations for branded integration content.
• Additional duties as assigned.

Qualifications:

• 2-3+ years of relevant work experience. An ideal candidate has a background in influencer marketing and/or branded digital content. Candidates with relevant administrative experience are also welcome to apply.
• Bachelor’s Degree, or equivalent marketing relevant industry experience, preferred.

Knowledge and Experience

• You have experience…
• Communicating with clients or stakeholders in a clear, timely, and professional manner.
• Balancing priorities between multiple stakeholders, preferably between digital creators and brands.
• Independently managing detail-oriented projects with hard deadlines and multiple stakeholders.
• An ideal candidate also has basic experience producing digital content, from developing creative concepts to managing the video production process.

• You know…
• YouTube video formats and trends, as an avid user of the platform.
• How to use and learn software. Our team uses the Google Suite (Gmail, Google Docs, Google Sheets, Google Meet); Microsoft Office (Word, Excel, and PowerPoint);

• An ideal candidate also knows:
• Best practices for creating engaging YouTube content.
• Best practices for producing branded content, from showcasing the brand to avoiding legal pitfalls.
• Child-specific advertising and legal guidelines, including COPPA and CARU.
• How short-form videos are typically shot and edited. Able to think through solutions to address brand feedback without refilming.

Skills

• Strong communication skills, including written, verbal, and proofreading.
• Exceptional follow-through and organizational abilities: creating and managing timelines and deliverables, regular check-ins and follow-ups, meeting and call-scheduling, updates and recaps to key stakeholders.
• A passion for brainstorming and writing.
• The ability to work under pressure and respond to demands in a fast-paced environment.
• A flexible mindset, able to pivot when needed.
• A positive, team-oriented, and professional attitude.
• The ability to take direction, but also work independently and “own” projects.

Direct applicants only, please.

PocketWatch, Inc. and its subsidiary and affiliated companies are Equal Opportunity Employers.

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