Location: Culver City, CA
Reporting to: VP, Media Supply Chain
Salary Range: $75,000 Annually
We invite YOU to be YOU
Pocket.watch is dedicated to surprising and delighting Generation Alpha, the most diverse generation yet, through digital-first content. We believe the best way to do that is by celebrating our differences, varied perspectives, and embracing all that makes us unique in a fair and equitable way. It’s through our collective experiences that we innovate and unlock the infinite possibilities of the digital kid’s landscape. Come play with us.
Pocket.watch is looking for an individual with a passion for digital video who is experienced in YouTube channel management and CMS operations to collaborate with our team to run and grow a network of YouTube channels.
Responsibilities:
- Maintain and administer multiple Content Owners
- Manage channel invitations, onboarding and offboarding
- Configure monetization policies, implement and coordinate content claiming measures
- Calculate and report on YouTube revenues in collaboration with accounting team
- Engage with stakeholders throughout the organization to collect requirements for data reporting
- Generate and share data-driven actionable insights, reports and recommendations
- Package, stage, schedule, and publish videos across multiple channels
- Collaborate with designers and copywriters on video thumbnails, keywords and descriptions
- Investigate and troubleshoot YouTube anomalies
- Develop channel growth and video release strategies and collaborate on cross-platform distribution planning
- Develop, test and implement new strategies for improved channel operations and increased audience reach and engagement
- Engage with creators in collaboration with Creator Management team to convey recommendations and strategies
- Collaborate with team experts to develop, manage and optimize marketing campaigns for research and audience development
- Stay abreast of, and report on the latest platform updates and other factors affecting the video ecosystem
- Research, evaluate and utilize third-party tools to maximize job efficiency
- Contribute to the planning, production and operation of channels and other outlets for content and community
- Help cultivate and coordinate relationships with Google/YouTube
Skills:
- Excellent YouTube analytical and reporting skills, both quantitative and qualitative
- Ability to write copy and develop effective video SEO and packaging strategies
- Excellent communication and interpersonal skills – ability to translate ideas and insights into reports, presentations, talking points, and other materials
- Expert time and project management skills to handle multiple assignments and complete complex jobs under deadline pressure
- Meticulous attention to quality, detail, and project organization
- Strong research skills and an ability to identify emerging content trends
Qualifications:
- Expert user on YouTube platform, including analytics, and channel and CO administration
- At least two years experience managing a YouTube CMS, publishing videos, and building audiences
- Experience with YouTube Content ID, content claiming, and digital rights management workflows
- Ability to analyze, derive and communicate actionable insights from YouTube data
- Familiarity with, and ability to apply audience growth strategies
- Organized and analytical mindset
- Self-motivated and self-directed
- Intermediate knowledge of Microsoft Excel
- Positive and collaborative attitude
Pluses
- Relevant YouTube certification
- Knowledge of Made-for-Kids criteria and protocols
- Ability to translate data-based insights into creative direction for content strategy and development
- Experience planning and implementing YouTube marketing campaigns
- Experience with community engagement
- Photoshop, video editing
- Knowledge of digital kids creators
Work environment
- The worker is not substantially exposed to adverse environmental conditions and work is performed in a business office environment.
Physical demands
- Must have close visual acuity to perform the primary responsibilities of this position.
- Work is sedentary in nature and involves sitting most of the time.
Direct applicants only, please.
PocketWatch, Inc. and its subsidiary and affiliated companies are Equal Opportunity Employers.
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