As the Marketing Director, you will be responsible for developing and executing comprehensive marketing strategies that align with our business goals. You will lead a talented marketing team, manage budgets, and oversee all aspects of marketing, including branding, digital marketing, content creation, and market research.
The ideal candidate will have a proven track record of successful marketing leadership in the medical device sector and possess strong analytical, creative, and leadership skills.
Responsibilities:
- Create and execute marketing plans that drive brand awareness, customer engagement, and revenue growth.
- Lead and inspire the marketing team, providing guidance, mentorship, and professional development opportunities.
- Manage the marketing budget effectively, allocating resources to achieve maximum ROI.
- Maintain and enhance the company’s brand image and positioning in the market.
- Oversee all aspects of digital marketing, including SEO/SEM, social media, email marketing, and online advertising.
- Develop and manage a content strategy that includes blogs, whitepapers, videos, and other engaging content.
- Conduct market research to identify trends, competitive insights, and customer preferences.
- Monitor and analyze marketing performance metrics, using data to make informed decisions and adjustments to strategies.
- Work closely with cross-functional teams such as sales, product development, and customer support to ensure alignment and maximize marketing impact.
- Collaborate with external marketing agencies and vendors as needed.
About you:
- Proven track record of developing and implementing successful marketing strategies.
- Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.
- Exceptional leadership and team management skills.
- Excellent analytical, problem-solving, and decision-making abilities.
- Strong communication and presentation skills.
- Creative thinker with the ability to identify and act on emerging trends.
- Ability to thrive in a fast-paced, dynamic environment.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- Minimum of 7 years of progressive marketing experience, with at least 3 years in a leadership role.
Consult
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