The Field Marketing Manager will perform a number of tasks related to the company’s field marketing functions. The role is responsible, for providing training, advertising content creation and design, compliance approval, marketing strategies and support for all branches, loan officers, etc.
Responsibilities:
- Develop custom print, social media, email, and digital collateral for each branch and loan officer and their team.
- Measure success of various marketing initiatives by analyzing metrics to provide strategic and insightful marketing recommendations.
- Leverage multiple channels to target the right audience with captivating messages when assisting with larger campaign initiatives
- Facilitate custom requests, ad sizing for publications, and assist during transitionary periods in respective regions.
- Manage Regional Social Media pages, including new hire announcements and award celebration posts.
- Manage all marketing support through an internal help desk on marketing and marketing tools or programs, such as Salesforce.
- Communicate and interact with all new retail sales hires in respective regions, as well as offer support as needed for their specific positions.
- Research, incubate and execute bold and innovative ideas for growth and revenue generation at the strategic level in the region.
- Provide direct training support and questions in Zendesk to designated regions/branches.
- Design assets and provide low risk compliance approval and documentation.
- Facilitate regional trainings on the features and benefits of the Guild 360 CRM and marketing communication platforms to drive adoption and measure the impact.
- Create, manage and optimize lead generation and customer campaign execution for retail loan officers through the use of Guild systems and initiatives.
Qualifications:
- Bachelor’s in Business Administration, Marketing, or related field
- Experience in marketing role(s) required.
- Prior experience in real estate or the mortgage industry preferred.
- Demonstrated understanding of email marketing, SEO, and social media best practices
- Demonstrated copywriting experience with work samples.
- Proficiency with data entry, Adobe Photoshop, Microsoft Word, Excel, PowerPoint and Outlook required.
- Passionate about delivering excellence in customer service within a team environment.
- Excellent verbal and communication skills required.
- Ability to organize and manage multiple priorities simultaneously.
- Travel: 20-30%
Cypress HCM
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