Strategy Director

About the Role

BBDO has been in the big idea business for over a century and is one of the most awarded advertising agencies in the world. Dedication to our craft is summed up in the BBDO mantra: The Work. The Work. The Work. We create work that changes user behavior, tells a brand’s story across all channels and media, and is an economic multiplier for our clients’ businesses. We uniquely combine world-class creative with content production agility and real-time analytics. Quite simply, we believe that in the absence of great work, nothing else matters.

We are currently seeking a dynamic Strategy Director to work on our team generating strategic solutions for a major U.S. retailer.

Description

We are looking for a highly experienced and skilled digital marketing leader with a creative and strategic mindset to join our team as Director of Strategy. In this role, you will develop and execute innovative digital strategies that drive results and help us build modern brands. You will also be responsible for measuring and analyzing these campaigns’ performance to identify improvement areas. The ideal candidate will have experience in brand and communications planning, digital campaigns, audience segmentation, market research, analytics, and a proven track record of helping brands succeed.

What you’ll be doing for us…

• Lead the development of communication plans and digital strategies aligned to brand strategy.
• Distill complex client challenges into actionable and single-minded strategic solutions that lead to inspiring briefs and creative solutions.
• Orchestrate brand planning, communication planning, and analytical activity in partnership with data science, creative, and account management teams.
• Lead and develop targeted digital marketing strategies and recommendations across different formats (social media, OLV, audio and display advertising).
• Measure and analyze the performance of digital marketing campaigns and KPIs to optimize results.
• Root thinking in data and ensure rigor in developing measurement plans, optimization opportunities, and feeding key learnings back into the planning process.
• Clearly articulate when, where, and how to utilize a variety of data sources and can identify and recommend new data providers and sources.
• Bring the consumer perspective into the creative and communication process.
• Drive thought leadership in brand strategy and activation to ensure maximum impact and relevance.
• Have a passion for creativity and “The Work,” collaborating with internal teams, senior leadership, and clients to push thinking forward and solve business problems.
• Engage and collaborate with the broader Omnicom network to leverage the power of Connected Brilliance.
• Serve as a mentor to junior team members and exemplify leadership behavior.

What we’re looking for from you…

• A bachelor’s degree or business equivalent
• Demonstrated brand and communication planning leadership, with 9+ years developing and executing innovative digital marketing strategies that drive results.
• Deep understanding of how digital across all platforms can transform client businesses, with experience in DCO, dynamic creative, and journey mapping.
• Understanding of monitoring and measurement of creative ideas, media, and other client programs.
• Experience with Retail brands
• High level experience working with clients, presenting, and interacting with senior client executives.
• Agent and advocate for purposeful change
• A doer and a maker
• ALL CANDIDATES MUST BE IN OR WILLING TO RELOCATE TO ATLANTA, GA TO BE CONSIDERED.

Job Type:

• Full-Time
• In-office (3-4 times a week)
• Client-facing

Our Benefits:

• Health/Vision/Dental/Life benefits, including family planning (up to $20k)
• 401(k) plan with a match up to 4%
• Employee Stock Purchase Plan
• Tuition Reimbursement Program
• Generous holiday and paid time off plans

BBDO Atlanta