Sr Manager, Brand Marketing & Monetization Strategy, FWF

About BuzzFeed Inc.

BuzzFeed, Inc. (Ticker: BZFD) is home to the best of the internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the internet in 2006, BuzzFeed, Inc. is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. We’ll continue to recruit the best founders and creators to join us in this mission, with more additions like Complex Networks and HuffPost to come.

Title: Sr Manager, Brand Marketing and Monetization Strategy, FWF

Business Area: Content

Category: First We Feast

Salary: $135,000 – $155,000

Union Status: Non-Union

The Role

First We Feast is a James Beard Award-winning, multi-platform food and pop culture brand with over 2 billion YouTube views, 12 million-plus subscribers on YouTube and a massively engaged audience. First We Feast covers food through the lens of pop culture (and vice versa), making food topics more accessible than traditional food media outlets. First We Feast defines the new pop culture of food, with hit shows including Hot Ones.

First We Feast is looking for a creative and strategic marketer to drive brand awareness, consumer engagement, and monetization efforts for the First We Feast brand. You will play a key role in leading and executing multi-channel marketing programs, developing content monetization strategies, and implementing key strategic partnerships to drive revenue and strengthen our positioning in the marketplace. This position reports to Chris Schonberger, GM of First We Feast.

This role is equal parts strategic, operational, and executional. The ideal candidate is a creative thinker who exercises exceptional communication skills and is able to effectively manage and execute plans across multiple teams, projects, and priorities. You will help First We Feast—including the Hot Ones brand—harness the power of its audience to develop an original approach to strategic planning for brands and marketing. You will craft compelling consumer narratives; manage strategic growth initiatives; help position our current products and develop new ones; support key partnership RFPs; and drive the business forward with big ideas and innovation.

You Will

First We Feast GTM

• Conceptualize and launch go-to-market initiatives that drive awareness, understanding, and excitement of First We Feast’s audience and product offerings both internally and externally.
• Oversee and collaborate on consumer journeys that help provide integrated content and media solutions along with a clear throughline that rationalizes how and why our solutions work.
• In partnership with B2B Marketing, oversee branded innovation for First We Feast that highlights the brand’s unique strengths for strategic First We Feast tentpoles (both brand-specific, like National Chicken Wing Day, National Burger Month, and the First We Feast Lagoon at ComplexCon; and external, like Superbowl, Summer grilling, Holiday).

First We Feast Brand Strategy

• Lead strategy for First We Feast’s highest profile client partnerships & largest RFPs, ensuring we are bringing the best of BuzzFeed Inc.’s solutions to these partnerships to increase win rate and renewals with these clients.
• Utilize BuzzFeed Inc.’s rich data to become the unique voice of the audience in creative development, distilling First We Feast’s vast audience knowledge into clear actionable consumer insights for our clients’ brands.
• Partner with BuzzFeed Inc.’s social team to ensure we stay up to date on the latest platform trends and are offering informed distribution recommendations for our products and partners.

Consumer Marketing

• Work closely with Content and Research teams to develop brand narratives and Thought Leadership that defines our unique value prop in the marketplace.
• Help develop consumer-facing experiences and lead consumer marketing efforts for all First We Feast and Hot Ones brand campaigns and projects.

ComplexCon (First We Feast Lagoon) & New Revenue Opportunities / Innovation

• Identify new ways to “productize” our current content offerings into sellable packages for brands.
• Work with the Head of Experiential and integrated teams on revenue opps for the annual ComplexCon (First We Feast Lagoon) in November. In addition to ComplexCon, identify and develop with the experiential team a menu of First We Feast-first experiential opportunities to bring to market.
• Expanding beyond content and media, help to develop approaches for new and exciting partnership opportunities: experiential, commerce, studio, licensing, business development partnerships and more.

You Have

• 6+ years of experience and incredible proven impact working in technology, advertising, digital media, or related fields
• Expertise in various dimensions of strategic planning: both brand planning (brand foundations and consumer insight) with specific expertise in communications planning (integrated connections planning that defines the role and connection of each element)
• Understanding of what makes brands grow, and how the new media landscape unlocks unique digital advantages for BuzzFeed and First We Feast
• Modern pop culture anthropologist with native understanding of internet culture and the First We Feast POV and brand history; strong point of view on what great digital content looks like
• Impeccable written and verbal communications skills with demonstrated ability to simplify the complex and write persuasive perspectives
• Comfortable using and analyzing data from sources as diverse as revenue reports, Google Analytics, and Facebook’s audience tools with the ability to make informed insights and recommendations
• Ability to think analytically, critically and logically to help teams develop simple, integrated and elegant approaches to complex brand issues
• Experience presenting to clients and managing ongoing partnerships
• Highly collaborative, inclusive and organized
• Passionate about food and pop culture and First We Feast’s content and products

To be considered for this opportunity, please apply to [email protected].

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal-opportunity employment. We are proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

You can expect:

• A supportive, inclusive atmosphere on a team that values your contributions
• Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
• An attractive and equitable compensation package, including salary and stock options.
• A generous benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.

We want all employees to feel safe and comfortable when they engage in any in-person meetings, when visiting the office, or when working from an offsite production or meeting location. As part of this commitment to health and safety, BuzzFeed requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Requests for accommodation per applicable law for health and/or religious reasons will be considered. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Note: BuzzFeed Inc. offers remote/flexible work (unless specified to be required to be in-person) and open to hiring remote candidates who are residents in the following states: CA, CO, CT, DC, DE, FL, GA, HI, IL, IN, KY, MA, MD, MI, MS, MT, NC, NH, NJ, NM, NY, OH, OR, PA, TX, VA, WA, and WV. For non sales roles, we can also hire in AK, AR, AZ, ID, KS, MO, ND, SC, and VT.

BuzzFeed