AriZona Beverages, founded in Brooklyn, N.Y. in 1992, is proud to be a family owned and operated American company. AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one ready-to-drink Iced Tea in America – holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base.
Job Title: Social Media Program Manager
Reports To: Chief Marketing
Office Location/Department: Woodbury/Marketing
SUMMARY/OBJECTIVE
We are seeking a skilled and experienced Social Media Program Manager to join our dynamic marketing team. The Social Media Program Manager will be responsible for developing and executing social media strategies, managing social media platforms, creating engaging content, analyzing performance metrics, and coordinating with external agency. The ideal candidate has a deep understanding of social media trends, platforms, and best practices, along with excellent communication and project management skills.
ESSENTIAL FUNCTIONS
• Develop and implement social media strategies aligned with the organization’s goals and target audience.
• Manage, copywrite and curate high-quality, engaging content for social media channels, including written, visual, and multimedia content.
• Monitor social media channels, respond to comments, messages, and inquiries in a timely and professional manner.
• Foster engagement and build relationships with the audience through active participation in conversations, community management, and encouraging user-generated content.
• Collaborate with internal stakeholders to ensure consistency in messaging and brand representation across all social media channels.
• Stay up to date with the latest social media trends, best practices, and emerging technologies in the industry.
• Conduct research and gather insights to inform social media strategy and identify opportunities for growth and innovation.
• Oversee and work with a cross functional team on social media advertising campaigns, including project initiation, ad creation, targeting, budgeting, and optimization.
• Track and analyze social media metrics and generate reports to evaluate the effectiveness of social media efforts, identify trends, and make data-driven recommendations.
• Collaborate with cross-functional teams, such as marketing, public relations, ecommerce, and customer service, to align social media activities with overall organizational goals.
• Develop unique campaigns and posts that reflect the organization’s culture. • Create and manage posting schedules across multiple platforms and accounts.
QUALIFICATIONS & SKILLS
• Bachelor’s degree in marketing, Communications, or a related field.
• Proven work experience as a Social Media Manager or similar role.
• In-depth knowledge of social media platforms, trends, and best practices.
• Strong understanding of social media analytics tools and ability to analyze and interpret data.
• Excellent written and verbal communication skills, with the ability to create compelling content tailored to different social media platforms.
• Proficient in using social media management tools and scheduling platforms.
• Experience in managing social media advertising campaigns is a plus.
• Strong organizational and project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
• Creative mindset and ability to think strategically about social media content and campaigns.
• Strong attention to detail and a passion for delivering high-quality work.
• Copywriting experience is a plus.
WORK ENVIRONMENT
Fast-paced office
PHYSICAL DEMANDS
While performing the duties of this job, the person is regularly required to sit, stand and walk.
OTHER DUTIES
Please note this Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Please check out some of the perks and benefits of working at AriZona by clicking on the link below!
https://drinkarizona.com/pages/az-benefits
AriZona Beverage Co.
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