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AriZona Beverages, founded in Brooklyn, N.Y. in 1992, is proud to be a family owned and operated American company. AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one ready-to-drink Iced Tea in America – holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base.
Job Title: Social Media Program Manager
Reports To: Chief Marketing
Office Location/Department: Woodbury/Marketing
SUMMARY/OBJECTIVE
We are seeking a skilled and experienced Social Media Program Manager to join our dynamic marketing team. The Social Media Program Manager will be responsible for developing and executing social media strategies, managing social media platforms, creating engaging content, analyzing performance metrics, and coordinating with external agency. The ideal candidate has a deep understanding of social media trends, platforms, and best practices, along with excellent communication and project management skills.
ESSENTIAL FUNCTIONS
• Develop and implement social media strategies aligned with the organization’s goals and target audience.
• Manage, copywrite and curate high-quality, engaging content for social media channels, including written, visual, and multimedia content.
• Monitor social media channels, respond to comments, messages, and inquiries in a timely and professional manner.
• Foster engagement and build relationships with the audience through active participation in conversations, community management, and encouraging user-generated content.
• Collaborate with internal stakeholders to ensure consistency in messaging and brand representation across all social media channels.
• Stay up to date with the latest social media trends, best practices, and emerging technologies in the industry.
• Conduct research and gather insights to inform social media strategy and identify opportunities for growth and innovation.
• Oversee and work with a cross functional team on social media advertising campaigns, including project initiation, ad creation, targeting, budgeting, and optimization.
• Track and analyze social media metrics and generate reports to evaluate the effectiveness of social media efforts, identify trends, and make data-driven recommendations.
• Collaborate with cross-functional teams, such as marketing, public relations, ecommerce, and customer service, to align social media activities with overall organizational goals.
• Develop unique campaigns and posts that reflect the organization’s culture. • Create and manage posting schedules across multiple platforms and accounts.
QUALIFICATIONS & SKILLS
• Bachelor’s degree in marketing, Communications, or a related field.
• Proven work experience as a Social Media Manager or similar role.
• In-depth knowledge of social media platforms, trends, and best practices.
• Strong understanding of social media analytics tools and ability to analyze and interpret data.
• Excellent written and verbal communication skills, with the ability to create compelling content tailored to different social media platforms.
• Proficient in using social media management tools and scheduling platforms.
• Experience in managing social media advertising campaigns is a plus.
• Strong organizational and project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
• Creative mindset and ability to think strategically about social media content and campaigns.
• Strong attention to detail and a passion for delivering high-quality work.
• Copywriting experience is a plus.
WORK ENVIRONMENT
Fast-paced office
PHYSICAL DEMANDS
While performing the duties of this job, the person is regularly required to sit, stand and walk.
OTHER DUTIES
Please note this Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Please check out some of the perks and benefits of working at AriZona by clicking on the link below!
https://drinkarizona.com/pages/az-benefits
AriZona Beverage Co.
JOB TITLE: E-Commerce Manager
DEPARTMENT/DIVISION: Marketing
FACILITY LOCATION: Woodbury, NY
REPORTS TO: Chief Technology Officer
COMPANY:
AriZona Beverages, founded in Brooklyn, NY in 1992, is proud to be a family owned and operated American Company. AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages – makers of the number one ready-to-drink Iced Tea in America – holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base.
SUMMARY/OBJECTIVE
Do you have experience working on Shopify Plus? Have you worked on large-scale eCommerce projects or with an eCommerce agency? Are you interested in leading the ongoing innovation around B2C and B2B online businesses? Then, we’re looking for you!
We are looking for a seasoned Manager of eCommerce to help us build the best online experiences with our awesome brand. You’ll work closely with our Technology, Creative and Marketing teams to ideate around the best ways to go to market direct to our consumers. You will then execute our growth initiatives and ensure our eCommerce businesses operate seamlessly and efficiently. To be successful in this role, you should be confident in managing teams while, at the same time, driving new innovations and enhancements. You will lead integrations with internal teams and external partners and guide projects from discovery to launch. Ultimately, you’ll make sure we use the latest eCommerce technology in the market to maximize our productivity, efficiency, and drive online sales.
ESSENTIAL FUNCTIONS
- Manage and enhance our business-to-consumer e-commerce strategy, website, and online retail partnerships and services.
- Develop and execute a comprehensive e-commerce strategy that aligns with company goals and market trends. This strategy includes our own D2C website and third-party marketplaces.
- Coordinate e-commerce developers, graphic designers, creative talent, and system administrators for regular project and operational activities.
- Implement design, content, navigation, information architecture, branding/marketing, performance optimization, and new functionality.
- Analyze user behavior for conversion rate optimization and execute A/B tests on product pages, checkout processes, and call-to-action buttons to increase conversions.
- Create custom integrations between e-commerce platforms and third-party applications.
- Coordinate with customer service teams to ensure exceptional customer satisfaction.
- Modify, measure, innovate, and improve Search Engine Optimization (SEO) strategies.
- Create and manage online listings for various merchandise and food/beverage products.
- Troubleshoot issues with online customer service teams when necessary.
- Monitor the reliability and performance of all internal systems and propose improvements.
- Develop reusable processes to enhance efficiency and profitability.
- Design strategies for future development projects based on the company’s overarching objectives and available resources.
- Recommend and implement cutting-edge technologies to maintain our position at the forefront of e-commerce.
QUALIFICATIONS AND SKILLS
- A marketing and sales background with an innovative, thought leader approach.
- 5+ years of implementation and development knowledge of Shopify Plus with 8+ years working across other e-commerce systems.
- Experience with evaluating and implementing Apps in the Shopify ecosystem.
- Awareness of industry trends, consumer behavior shifts, and emerging technologies to adapt the e-commerce strategy accordingly.
- Strong project management skills with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines effectively.
- Skills with integrating order management, inventory and shipping solutions. (i.e. Recharge, Shipstation, Deliverr)
- Proven results managing eCommerce website development projects end-to-end, including setting requirements, goals, budgets, timelines, testing and implementation plans.
- Experience with marketing platforms. (i.e. Klayvio, DotDigital, Share-a-Sale)
- A sharp attention to detail and ability to translate visual designs to front-end product.
- Knowledge of WCAG accessibility guidelines and experience building accessible sites.
- Expertise with coding and development is a plus: HTML5, CSS3, JavaScript, JQuery, ReactJS, XML and Shopify Liquid template language, along with Shopify APIs, theme development and best practices.
- In depth understanding of search engines, search engine optimization and factors that influence high rankings in Google.
- Experience working in an environment with multiple projects assigned at once.
- Working knowledge of Amazon Seller and Vendor Central.
- BA Marketing with online marketing experience; MBA a plus.
- A strong ability to coordinate and manage client projects to profitable completion, on-time delivery, and high customer satisfaction.
- Working knowledge of the end-to-end Order to Cash process of e-commerce businesses.
WORK ENVIRONMENT
Full Time in Office 5 days a week.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.
While performing the duties of this job, the employee is regularly required to talk or hear and see. The employee frequently is required to stand; walk; use hands to type, handle or feel and reach with hands and arms.
OTHER DUTIES
Please note this Job Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Please check out some of the perks and benefits of working at AriZona by clicking on the link below!
https://drinkarizona.com/pages/az-benefits
AriZona Beverage Co.