JOB TITLE: E-Commerce Manager
DEPARTMENT/DIVISION: Marketing
FACILITY LOCATION: Woodbury, NY
REPORTS TO: Chief Technology Officer
COMPANY:
AriZona Beverages, founded in Brooklyn, NY in 1992, is proud to be a family owned and operated American Company. AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages – makers of the number one ready-to-drink Iced Tea in America – holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base.
SUMMARY/OBJECTIVE
Do you have experience working on Shopify Plus? Have you worked on large-scale eCommerce projects or with an eCommerce agency? Are you interested in leading the ongoing innovation around B2C and B2B online businesses? Then, we’re looking for you!
We are looking for a seasoned Manager of eCommerce to help us build the best online experiences with our awesome brand. You’ll work closely with our Technology, Creative and Marketing teams to ideate around the best ways to go to market direct to our consumers. You will then execute our growth initiatives and ensure our eCommerce businesses operate seamlessly and efficiently. To be successful in this role, you should be confident in managing teams while, at the same time, driving new innovations and enhancements. You will lead integrations with internal teams and external partners and guide projects from discovery to launch. Ultimately, you’ll make sure we use the latest eCommerce technology in the market to maximize our productivity, efficiency, and drive online sales.
ESSENTIAL FUNCTIONS
- Manage and enhance our business-to-consumer e-commerce strategy, website, and online retail partnerships and services.
- Develop and execute a comprehensive e-commerce strategy that aligns with company goals and market trends. This strategy includes our own D2C website and third-party marketplaces.
- Coordinate e-commerce developers, graphic designers, creative talent, and system administrators for regular project and operational activities.
- Implement design, content, navigation, information architecture, branding/marketing, performance optimization, and new functionality.
- Analyze user behavior for conversion rate optimization and execute A/B tests on product pages, checkout processes, and call-to-action buttons to increase conversions.
- Create custom integrations between e-commerce platforms and third-party applications.
- Coordinate with customer service teams to ensure exceptional customer satisfaction.
- Modify, measure, innovate, and improve Search Engine Optimization (SEO) strategies.
- Create and manage online listings for various merchandise and food/beverage products.
- Troubleshoot issues with online customer service teams when necessary.
- Monitor the reliability and performance of all internal systems and propose improvements.
- Develop reusable processes to enhance efficiency and profitability.
- Design strategies for future development projects based on the company’s overarching objectives and available resources.
- Recommend and implement cutting-edge technologies to maintain our position at the forefront of e-commerce.
QUALIFICATIONS AND SKILLS
- A marketing and sales background with an innovative, thought leader approach.
- 5+ years of implementation and development knowledge of Shopify Plus with 8+ years working across other e-commerce systems.
- Experience with evaluating and implementing Apps in the Shopify ecosystem.
- Awareness of industry trends, consumer behavior shifts, and emerging technologies to adapt the e-commerce strategy accordingly.
- Strong project management skills with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines effectively.
- Skills with integrating order management, inventory and shipping solutions. (i.e. Recharge, Shipstation, Deliverr)
- Proven results managing eCommerce website development projects end-to-end, including setting requirements, goals, budgets, timelines, testing and implementation plans.
- Experience with marketing platforms. (i.e. Klayvio, DotDigital, Share-a-Sale)
- A sharp attention to detail and ability to translate visual designs to front-end product.
- Knowledge of WCAG accessibility guidelines and experience building accessible sites.
- Expertise with coding and development is a plus: HTML5, CSS3, JavaScript, JQuery, ReactJS, XML and Shopify Liquid template language, along with Shopify APIs, theme development and best practices.
- In depth understanding of search engines, search engine optimization and factors that influence high rankings in Google.
- Experience working in an environment with multiple projects assigned at once.
- Working knowledge of Amazon Seller and Vendor Central.
- BA Marketing with online marketing experience; MBA a plus.
- A strong ability to coordinate and manage client projects to profitable completion, on-time delivery, and high customer satisfaction.
- Working knowledge of the end-to-end Order to Cash process of e-commerce businesses.
WORK ENVIRONMENT
Full Time in Office 5 days a week.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.
While performing the duties of this job, the employee is regularly required to talk or hear and see. The employee frequently is required to stand; walk; use hands to type, handle or feel and reach with hands and arms.
OTHER DUTIES
Please note this Job Description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Please check out some of the perks and benefits of working at AriZona by clicking on the link below!
https://drinkarizona.com/pages/az-benefits
AriZona Beverage Co.
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