JOB TITLE: Social Media Manager
LOCATION: Downtown LA, CA (On-site)
REPORTS TO: Chief Operating Officer
You must have experience in beauty or fashion brands with 100k+ followers.
POSITION SUMMARY
Beauty Concept Brands ( including brands Skin Gym and PaintLab) is looking for an experienced Social Media Manager who will be a key player in driving brand growth via a strong and creative social media, UGC, and influencer strategy. This individual will be responsible for developing and executing strategies across all social platforms, with the goal of driving brand awareness, engagement, and growth
The right candidate will ensure plans support overall brand objectives, which include, but are not limited to; campaigns, product launches, ecomm and retail promotions, etc. You stay up to date with social trends and are nimble to pivot as needed, while working with cross-functional teams.
This is an incredible opportunity for someone looking to work within a creative, fast paced, and entrepreneurial environment.
RESPONSIBILITIES:
• Develop and execute strategies across all social media platforms.
• Work with design, content creators and influencers to develop creative, on-trend, educational content that drives engagement and intent.
• Execute the day-to-day management and maintenance of social media channels including scheduling content, posting, drafting captions, updating/maintaining as needed.
• Source, manage, and maintain relationships with content creators and influencers. Feel comfortable briefing and negotiating rates, usage, etc.
• Assist paid media team with the creation of content for paid media campaigns.
• Monitor social media conversations and trends related to our brand, industry, and competitors. Gather insights, analyze data, and provide actionable recommendations to improve our social media strategies and enhance customer engagement.
• Set performance metrics specific to each platform. Regularly measure, analyze, and evolve social media strategy based on findings. Report on statistics monthly.
• Manage timelines (update and communicate changes as needed) to ensure timely delivery of assets.
• Support team on site at photoshoots for BTS and branded content.
Qualifications:
• Bachelors Degree or 5+ years of experience managing and growing brands with over 100k followers
SKILLS:
• Strong understanding of the intersection of social media and omni-channel marketing with the ability to view social media through both a social and omni-channel lens.
• Master of all major social media platforms, including emerging ones.
• Proven history of conceptualizing and executing effective social campaigns from a strategic and creative standpoint, and ensuring they meet marketing goals and deadlines.
• Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice.
• Deep knowledge of social media measurement tools; ability to use analytics to develop and evolve strategy.
• Proactive and hands-on self-starter with ability to remain cool under pressure in a fast paced environment.
• Creative, resourceful and entrepreneurial spirit to proactively identify opportunities and adapt nimbly to the ever-evolving beauty landscape.
• Ability to coordinate and prioritize multiple projects at once, while ensuring timely delivery/completion.
• Excellent verbal, presentation, interpersonal communication and project management skills with a positive, no-task-too-small mentality.
• Nimble team player.
QUALIFICATIONS:
• 3-7 years of relevant experience in CPG, Beauty or Fashion
• Passionate about the beauty industry and trend savvy
Skin Gym
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