MARKETING SPECIALIST RESPONSIBILITIES
Direct experience marketing hotels in-house or at an agency is needed.

Programming
• Source partnerships for programs, events, and charitable giving
- Assist with execution of partner programming, including key needs and action items
- Build creative programming for annual plans
- Develop special projects, as assigned
- Troubleshoot partner and project needs as applicable
- Manage creation of and approvals of month-end reports
Planning
- Build annual marketing plans for each partner
- Assist account leads in identifying when a strategy is needed
- Schedule and initiate colleagues on regular brainstorms
- Schedule and initiate colleagues on content gathering
- Share key industry and competitor trends routinely
- Ensure strategies are executed to their full potential
- Oversee execution of marketing checklist for one-off partner needs
- and projects
Outreach
- Maintain memberships for each hotel partner
- Maintain lists of target audiences and consistently refresh customer
- profiles
- Conduct outreach to key groups and audiences
- Stay on top of city-wide events and happenings and communicate
- opportunities for participation; send community calendar every month
Day to Day
- Management
- Oversee the scheduling of partner meetings and check-ins
- Gather updates and oversee preparation of materials for meetings and check-ins, sending team weekly calendar and deadlines
- Draft and distribute meeting notes
- Assign colleague to-dos and action items after meetings; ensure their completion
- Help in the construction of special reports to support key learnings
Kinship
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