Kinship

MARKETING SPECIALIST RESPONSIBILITIES

Direct experience marketing hotels in-house or at an agency is needed.



Programming

• Source partnerships for programs, events, and charitable giving

• Assist with execution of partner programming, including key needs and action items
• Build creative programming for annual plans
• Develop special projects, as assigned
• Troubleshoot partner and project needs as applicable
• Manage creation of and approvals of month-end reports

Planning

• Build annual marketing plans for each partner
• Assist account leads in identifying when a strategy is needed
• Schedule and initiate colleagues on regular brainstorms
• Schedule and initiate colleagues on content gathering
• Share key industry and competitor trends routinely
• Ensure strategies are executed to their full potential
• Oversee execution of marketing checklist for one-off partner needs
• and projects

Outreach

• Maintain memberships for each hotel partner
• Maintain lists of target audiences and consistently refresh customer
• profiles
• Conduct outreach to key groups and audiences
• Stay on top of city-wide events and happenings and communicate
• opportunities for participation; send community calendar every month

Day to Day

• Management
• Oversee the scheduling of partner meetings and check-ins
• Gather updates and oversee preparation of materials for meetings and check-ins, sending team weekly calendar and deadlines
• Draft and distribute meeting notes
• Assign colleague to-dos and action items after meetings; ensure their completion
• Help in the construction of special reports to support key learnings

Kinship