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MARKETING SPECIALIST RESPONSIBILITIES

Direct experience marketing hotels in-house or at an agency is needed.



Programming

• Source partnerships for programs, events, and charitable giving

  • Assist with execution of partner programming, including key needs and action items
  • Build creative programming for annual plans
  • Develop special projects, as assigned
  • Troubleshoot partner and project needs as applicable
  • Manage creation of and approvals of month-end reports

Planning

  • Build annual marketing plans for each partner
  • Assist account leads in identifying when a strategy is needed
  • Schedule and initiate colleagues on regular brainstorms
  • Schedule and initiate colleagues on content gathering
  • Share key industry and competitor trends routinely
  • Ensure strategies are executed to their full potential
  • Oversee execution of marketing checklist for one-off partner needs
  • and projects

Outreach

  • Maintain memberships for each hotel partner
  • Maintain lists of target audiences and consistently refresh customer
  • profiles
  • Conduct outreach to key groups and audiences
  • Stay on top of city-wide events and happenings and communicate
  • opportunities for participation; send community calendar every month

Day to Day

  • Management
  • Oversee the scheduling of partner meetings and check-ins
  • Gather updates and oversee preparation of materials for meetings and check-ins, sending team weekly calendar and deadlines
  • Draft and distribute meeting notes
  • Assign colleague to-dos and action items after meetings; ensure their completion
  • Help in the construction of special reports to support key learnings

Kinship

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