Manager, Growth Marketing: Non-Traditional Channels & Local Markets
About Purple Carrot
Purple Carrot started with just a seed of an idea in 2014. Our vision is a world where plant-based eating is at the core of living well. Every day, on this mission, we’re breaking boundaries with plant-based eating. We value learning from customers, an ownership mindset, integrity, winning together, and being bold. We need your expertise on our team to make things happen!
Purple Carrot’s irresistible, globally-inspired meal-kit recipes and prepared meals using fresh ingredients are available in the U.S. and Japan. We are a team of collaborative individuals who drive for results, strive for doing better, make good choices quickly, and embrace a growth mindset to win or learn. Here’s what you’re up for!
Description
Purple Carrot is looking for an experienced and highly driven Marketer to own our non-digital advertising while driving growth and innovation. In this role, you will analyze, strategize and and execute on initiatives centered around how we market our plant-based products, beyond the realm of Google and Facebook. You will strengthen messaging and find strategic placements that drive new acquisition and cross-product adoption at an efficient CAC.
We are looking for candidates who are passionate about scaling non-traditional and non-digital channels. This position will play an important role in helping Purple Carrot acquire new customers and grow our business.
We greatly thank all applicants, however only those under serious consideration will be contacted.
Location
- Purple Carrot HQ is in Needham, MA and prefers local candidates to work in a hybrid model. Alternative location is in the Chicago area which is close to one of our partner sites.
On the Plate
- You will be building our non-digital program from the ground up and helping us define opportunities for growth nationally and regionally
- Manage our non-traditional channels such as: gym partnerships, local community groups/festivals and sponsorships in a way that scales the business
- Manage our regional efforts, narrowing in on 3-5 key markets and developing specific local strategies
- Lead our Direct Mail strategy, across prospecting and customer reactivation tactics
- Drive any Out of Home (OOH) or event based strategy with the goal of acquiring new customers
- Assist with ad-hoc projects and tasks as necessary.
Main Ingredients for the Role
- 3-5 years of experience in growth marketing, with a strong emphasis on running non-digital channels and scaling new programs
- A successful track record of succeeding with small teams and working with ambiguity
- Able to take ownership, are an inventive problem solver, and have a high level of accountability
- Able to make decisions quickly, move to execution expeditiously, monitor progress and adapt as necessary
- Strong project management skills
- Demonstrate exceptional verbal and written communication skills
Extra Special Sauce
- Experience building programs from the ground up and can share specific KPIs
- Know how to operationalize complex processes, while having limited resources
- Have experience with regional acquisition strategies
Garnish
We love our staff, and show it with benefits (including but not limited to medical, dental, vision, FSA, and life insurance), matching retirement plan, unlimited paid time off, Purple Carrot box allowance, professional development, and the opportunity to work in collaboration with teammates who are passionate about food!
Final Touches
Purple Carrot’s top priority is protecting the health and wellbeing of our team and candidates. The majority of our interviews and assessments occur virtually. If there is a need to interview onsite, we follow COVID-19 guidance from the CDC, WHO, and any state guidelines .
We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.
Purple Carrot
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