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About Purple Carrot
Purple Carrot started with just a seed of an idea in 2014. Our vision is a world where plant-based eating is at the core of living well. Every day, on this mission, we’re breaking boundaries with plant-based eating. We value learning from customers, an ownership mindset, integrity, winning together, and being bold. We need your expertise on our team to make things happen!
Purple Carrot’s irresistible, globally-inspired meal-kit recipes and prepared meals using fresh ingredients are available in the U.S. and Japan. We are a team of collaborative individuals who drive for results, strive for doing better, make good choices quickly, and embrace a growth mindset to win or learn. Here’s what you’re up for!
Description
Purple Carrot is looking for an experienced and highly driven Marketer to own our non-digital advertising while driving growth and innovation. In this role, you will analyze, strategize and and execute on initiatives centered around how we market our plant-based products, beyond the realm of Google and Facebook. You will strengthen messaging and find strategic placements that drive new acquisition and cross-product adoption at an efficient CAC.
We are looking for candidates who are passionate about scaling non-traditional and non-digital channels. This position will play an important role in helping Purple Carrot acquire new customers and grow our business.
We greatly thank all applicants, however only those under serious consideration will be contacted.
Location
- Purple Carrot HQ is in Needham, MA and prefers local candidates to work in a hybrid model. Alternative location is in the Chicago area which is close to one of our partner sites.
On the Plate
- You will be building our non-digital program from the ground up and helping us define opportunities for growth nationally and regionally
- Manage our non-traditional channels such as: gym partnerships, local community groups/festivals and sponsorships in a way that scales the business
- Manage our regional efforts, narrowing in on 3-5 key markets and developing specific local strategies
- Lead our Direct Mail strategy, across prospecting and customer reactivation tactics
- Drive any Out of Home (OOH) or event based strategy with the goal of acquiring new customers
- Assist with ad-hoc projects and tasks as necessary.
Main Ingredients for the Role
- 3-5 years of experience in growth marketing, with a strong emphasis on running non-digital channels and scaling new programs
- A successful track record of succeeding with small teams and working with ambiguity
- Able to take ownership, are an inventive problem solver, and have a high level of accountability
- Able to make decisions quickly, move to execution expeditiously, monitor progress and adapt as necessary
- Strong project management skills
- Demonstrate exceptional verbal and written communication skills
Extra Special Sauce
- Experience building programs from the ground up and can share specific KPIs
- Know how to operationalize complex processes, while having limited resources
- Have experience with regional acquisition strategies
Garnish
We love our staff, and show it with benefits (including but not limited to medical, dental, vision, FSA, and life insurance), matching retirement plan, unlimited paid time off, Purple Carrot box allowance, professional development, and the opportunity to work in collaboration with teammates who are passionate about food!
Final Touches
Purple Carrot’s top priority is protecting the health and wellbeing of our team and candidates. The majority of our interviews and assessments occur virtually. If there is a need to interview onsite, we follow COVID-19 guidance from the CDC, WHO, and any state guidelines .
We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.
Purple Carrot
Description
Purple Carrot started with just a seed of an idea in 2014. Our vision is a world where plant-based eating is at the core of living well. Every day, on this mission, we’re breaking boundaries with plant-based eating. We value learning from customers, an ownership mindset, integrity, winning together, and being bold. We need your expertise on our team to make things happen!
Purple Carrot’s irresistible, globally-inspired meal-kit recipes and prepared meals using fresh ingredients are available in the U.S. and Japan. We are a team of collaborative individuals who drive for results, strive for doing better, make good choices quickly, and embrace a growth mindset to win or learn. Here’s what you’re up for!
We’re looking for a Sr. Data Analyst to join our Marketing team. The ideal candidate will take a customer-centric approach to tracking and measuring behavior across the customer lifecycle. In this role, you’ll be responsible for analyzing data about our customers, products, and marketing channels, and work collaboratively across the marketing team to enable data-driven decisions. The ideal candidate for this position will be able to work with data from multiple sources and bring it together to help us understand business performance through a customer focused lens.
On the Plate
- Own and manage web and app analytics, including supporting in the transition from GA360 to GA4
- Deploy data tracking and measurement solutions using GA4 (or a similar tool), including event tracking, custom dimensions, and custom metrics.
- Develops and maintains dashboards using our BI tools (Looker) on website, campaign and funnel performance and reports to stakeholders on a regular cadence.
- Define, source and monitor key performance indicators relevant to marketing Channels, our app and website performance.
- Spearhead marketing attribution at Purple Carrot, develop incrementality frameworks and attribution frameworks either internally or with a 3rd party vendor
- Serve as the lead to run SQL queries of our backend tables for the marketing team.
- Be a data storyteller: synthesize analyses on marketing data and survey results to translate data into meaningful narratives to help team better understand user behavior.
- Collaborate with fellow analytics colleagues to promote standard methodologies in coding, statistics, and general analysis.
- Ownership of analytics deployments and accountability for multiple streams of work.
- Define and implement end-to-end programs for metrics creation, data collection, reporting and data modeling
Main Ingredients for the Role
- Bachelor’s degree or 5+ years of analytics / marketing analytics experience
- 2+ years experience in marketing/growth analytics area with a proven track record of success (conversion, ROI improvements)
- Familiarity with marketing attribution models (Last touch, Multi-touch, etc)
- Expertise in GA4 implementation and management.
- Expertise in Google Tag Manager or other tag management tools
- Curiosity and willingness to explore sophisticated and ambiguous problems and deliver practical insights through both quantitative and qualitative data analysis.
- Impeccable attention to detail and data quality
- Ability to communicate the “so what” of your work to technical and non-technical audiences with ease
- Strong planning & project management skills including multi-tasking, work prioritization, meeting due dates, and balancing multiple urgent requests
- Flexibility to adapt to new/unfamiliar tools, data and problems, and experience with or interest in learning programming languages such as Python.
- Experience leading projects end to end
- Proficiency at Google Analytics and other common marketing analytics tools
- Experience building, orchestrating, manipulating, and maintaining data transformations using SQL
- Proficiency in Looker (LookML) or other BI Tools
- Ability to communicate the business relevance of data outputs and teach others “how to fish” and pull data with confidence
Extra Special Sauce
- Familiarity / Expertise with Heap
- Hands-on experience with modern data stack tools (i.e. Snowflake/BigQuery, dbt, Fivetran, Looker)
- Advanced in using Python or R for data analysis
- Understanding of how key marketing channels work (Content, Email, Social Media, SEO, SEM, Display, Affiliate)
- Experience using data to drive growth and profit through targeted marketing spend, including paid media, new customer acquisition, email, mobile, and SEO
- Experience partnering with data and analytics engineering teams to process data for marketing analytics and reporting consumption
- Basic knowledge of HTML, CSS, JavaScript, jQuery.
- Experience with A|B testing tools like Optimizely, LaunchDarkly, VRO, VWO, Crazy Egg etc.
Location
- This role is fully remote.
- Purple Carrot HQ is in Needham, MA and is open in a hybrid capacity
Garnish
We love our staff, and show it with benefits (including but not limited to medical, dental, vision, FSA, and life insurance), matching retirement plan, unlimited paid time off, Purple Carrot box allowance, professional development, and the opportunity to work in collaboration with teammates who are passionate about food!
Final Touches
Purple Carrot’s top priority is protecting the health and wellbeing of our team and candidates. The majority of our interviews and assessments occur virtually. If there is a need to interview onsite, we follow COVID-19 guidance from the CDC, WHO, and any state guidelines .
We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.
Purple Carrot
We’re on a mission to help people Eat More Plants™, and we need your expertise!
Purple Carrot started with just a seed of an idea in 2014: Today, we are leading the charge for people to adopt a plant-based lifestyle in their homes and on-the-go. Purple Carrot’s irresistible, globally-inspired recipes, fresh ingredients, and meals are available in the U.S. and Japan. We’re a team of dedicated and passionate people who are motivated to change the world for the better and have fun doing it. Here’s what you’re up for!
We’re looking for an all-star Creative Director to join our Marketing team. The ideal candidate is a passionate and creative storyteller with outside the box ideas that will bring the Purple Carrot brand to life. In this role, you’ll be responsible for building and maintaining the Purple Carrot brand image and providing creative direction for all channel-based marketing and customer engagement initiatives. The ideal candidate for this position will be an exceptional design strategist, and is willing to get his or her hands dirty; this position requires the need for equal parts strategic thinking and active creation. In this role, you’ll be responsible for managing the other members of our creative team, designers and photographers. You’ll manage, collaborate, and push creative work forward.
On the Plate
- Lead a team of creatives including print and digital designers, photographers, and videographers.
- Ability to organize and inspire the team.
- Create and execute compelling brand experiences through creative that drives media and customer attention.
- Collaborate to evolve the Purple Carrot Social Media strategy.
- Partner with Product Design to create experiences at all customer touchpoints.
- Leverage customer feedback and survey data during the initial design and concepting.
- Collaborate with the content team in order to create consistent, brand aligned creative that delivers the highest impact to Purple Carrot audiences.
- Communicate and present your team’s work appropriately to the company and community.
- Lead brainstorming and creation of concepts for best-in-class executions in the areas of digital advertising, marketing, and product development.
- Contribute to the creative teams knowledge and growth in design and technical expertise and continuously look for ways to evolve the Purple Carrot brand.
- Support multiple departments, creating visual designs for new customer experiences through retention and acquisition strategies.
Main Ingredients for the Role
- 10+ years with visual design experience for B2C brands. Familiarity with food is a plus.
- 3 – 5 years experience managing and mentoring creative talent.
- Demonstrated ability to connect with consumers through creative design and storytelling.
- Expert level knowledge of Adobe creative cloud (Photoshop, Illustrator, InDesign).
- Expert in articulating design choices to non-designers.
- Experience designing packaging, trade show, retail, and environmental displays is a plus.
- Bachelor’s degree or equivalent experience.
- Demonstrated capacity to work well in a team environment and individually with little direction.
- Genuinely inspired and excited by our mission
Location
- Purple Carrot HQ is in Needham, MA and prefers local candidates – hybrid and remote models will be considered in states where we are established as an employer
- Able to hire in MA, NJ, NY, PA
Garnish
We love our staff, and show it with benefits (professional development, medical, dental, vision, FSA, and life insurance), matching retirement plan, unlimited paid time off, credit toward free Purple Carrot boxes, and the opportunity to work in collaboration with co-workers who are passionate about food!
Final Touches
Purple Carrot’s top priority is protecting the health and wellbeing of our team and candidates. Due to COVID, the majority of our interviews and assessments occur virtually. If there is a need to interview onsite, we have extensive precautions in place, following the CDC, WHO, and state guidelines.
We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.
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Purple Carrot