We’re on a mission to help people Eat More Plants™, and we need your expertise!
Purple Carrot started with just a seed of an idea in 2014: Today, we are leading the charge for people to adopt a plant-based lifestyle in their homes and on-the-go. Purple Carrot’s irresistible, globally-inspired recipes, fresh ingredients, and meals are available in the U.S. and Japan. We’re a team of dedicated and passionate people who are motivated to change the world for the better and have fun doing it. Here’s what you’re up for!
We’re looking for an all-star Creative Director to join our Marketing team. The ideal candidate is a passionate and creative storyteller with outside the box ideas that will bring the Purple Carrot brand to life. In this role, you’ll be responsible for building and maintaining the Purple Carrot brand image and providing creative direction for all channel-based marketing and customer engagement initiatives. The ideal candidate for this position will be an exceptional design strategist, and is willing to get his or her hands dirty; this position requires the need for equal parts strategic thinking and active creation. In this role, you’ll be responsible for managing the other members of our creative team, designers and photographers. You’ll manage, collaborate, and push creative work forward.
On the Plate
- Lead a team of creatives including print and digital designers, photographers, and videographers.
- Ability to organize and inspire the team.
- Create and execute compelling brand experiences through creative that drives media and customer attention.
- Collaborate to evolve the Purple Carrot Social Media strategy.
- Partner with Product Design to create experiences at all customer touchpoints.
- Leverage customer feedback and survey data during the initial design and concepting.
- Collaborate with the content team in order to create consistent, brand aligned creative that delivers the highest impact to Purple Carrot audiences.
- Communicate and present your team’s work appropriately to the company and community.
- Lead brainstorming and creation of concepts for best-in-class executions in the areas of digital advertising, marketing, and product development.
- Contribute to the creative teams knowledge and growth in design and technical expertise and continuously look for ways to evolve the Purple Carrot brand.
- Support multiple departments, creating visual designs for new customer experiences through retention and acquisition strategies.
Main Ingredients for the Role
- 10+ years with visual design experience for B2C brands. Familiarity with food is a plus.
- 3 – 5 years experience managing and mentoring creative talent.
- Demonstrated ability to connect with consumers through creative design and storytelling.
- Expert level knowledge of Adobe creative cloud (Photoshop, Illustrator, InDesign).
- Expert in articulating design choices to non-designers.
- Experience designing packaging, trade show, retail, and environmental displays is a plus.
- Bachelor’s degree or equivalent experience.
- Demonstrated capacity to work well in a team environment and individually with little direction.
- Genuinely inspired and excited by our mission
Location
- Purple Carrot HQ is in Needham, MA and prefers local candidates – hybrid and remote models will be considered in states where we are established as an employer
- Able to hire in MA, NJ, NY, PA
Garnish
We love our staff, and show it with benefits (professional development, medical, dental, vision, FSA, and life insurance), matching retirement plan, unlimited paid time off, credit toward free Purple Carrot boxes, and the opportunity to work in collaboration with co-workers who are passionate about food!
Final Touches
Purple Carrot’s top priority is protecting the health and wellbeing of our team and candidates. Due to COVID, the majority of our interviews and assessments occur virtually. If there is a need to interview onsite, we have extensive precautions in place, following the CDC, WHO, and state guidelines.
We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.
Apply for this job
Purple Carrot
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