What you will be doing
The Marketing Strategy Manager administers Hospitality Ventures Management Group’s corporate brand and marketing communication strategy while serving as HVMG’s field marketing support.
This person needs experience executing strategies and plans that establish a consistent brand voice plus experience managing digital environments for small to medium-sized organizations is required. This role will interface with external marketing / public relations partners and work to deliver on company-planned corporate communications, social media management and digital marketing.
Additional Responsibilities include:
HVMG Corporate Brand Marketing Manager ~50%
- Execute HVMG’s brand, social media, public relations and digital marketing strategy.
- Manage HVMG’s internal and external communication plan.
- Acumen and pull through of current hospitality industry best practices and principles in marketing and communications.
- Manage HVMG.com, partner with internal subject matter experts to keep content relevant and current.
- Conduct regular content and image audits of hotel and management company website(s).
- Create and manage workflows for new leadership hires and promotions; new hotels; and new case studies to ensure that they are communicated across all channels.
Field Marketing Support ~50%
- Track and manage the effectiveness of HVMG’s marketing, brand, digital and PR partners.
- Implements the execution of the portfolio’s hotel marketing strategy.
- Deploys paid media campaigns, monitors return on ad spend (ROAS) and optimizes ROAS based on most profitable tactics.
- Monitors the effectiveness of each hotel’s social media strategies across multiple platforms.
- Support the hotel sales department with media design and execution through agency partners.
- Work with vendors to manage paid search, creative, paid listings, and pay-for-performance advertising opportunities.
- Assist with branding efforts for independent hotels.
- Act a hotel brand liaison to pull through all brand marketing programs, best practices, and act as brand marketing subject matter expert.
- Occasional travel may be required.
Who you will be working with
- The position will support HVMG’s Corporate Director of Marketing Strategy’s efforts in executing the field-based hotel marketing programs.
- This role directly supervises the 3rd party public relations, marketing and social media agencies.
Education & Experience Requirements
- Bachelor’s in Business, Marketing, or a relevant field of work, or an equivalent combination of education and work-related experience.
- A minimum of 5+ years of progressive marketing communications, public relations, and/or digital marketing experience.
- Hospitality industry experience, Required!
Awesome Benefits:
- Medical / Dental / Vision
- Short Term Disability / Long Term Disability / Life Insurance
- 401k – 4% Match
- Paid Vacation Days / Paid Holiday / Paid Sick Days
- Company Travel Discounts
An Equal Opportunity Employer
We provide equal opportunity without regard to race, color, national origin, religion, sex, age, marital status, or disability.
HVMG – Hospitality Ventures Management Group
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