Brand Communications Manager

Plaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category with national brands including Mod Podge, FolkArt, Apple Barrel, and Bucilla. We are a fully integrated in-house creative marketing team. The Brand Communications Manager will have experience in traditional marcom and e-commerce marketing with strong copywriting and storytelling skills to bring Plaid products to life across all marketing channels. Duties include developing, implementing, and tracking marketing programs for retail and e-commerce including in-store merchandising displays, e-commerce product display pages, DTC email, social media, and digital website campaigns. This role will work closely with the communications and content team, marketing product managers, graphic & design teams, and sales.

Primary Responsibilities

–         Responsible for the communication functions of planning and delivering multi-faceted content for Plaid’s website, brand catalogs, social channels, and retail e-commerce sites

–         Work with product managers to develop compelling content that illustrates the value and key features of Plaid products, including how to best represent these products in a digital environment.

–         Write clear product titles and descriptions using best-in-class search engine optimization terminology

–         Collaborate with product managers to understand their vision, brand voice, and target audience for products

–         Interpret creative direction and technical information of products for consumer and retail marketing needs

–         Ability to follow the company’s editorial strategy as well as write for different brand voices

–         Proactively leverage existing assets for use across retail partners and e-commerce websites

–         Ensure clear detailed timelines are established and due dates are met with accurate deliverables

–         Analyze and report on the performance and efficiency of campaigns

The ideal candidate will have the following skills

–         BA/BS in marketing or communications

–         3-5 years of marketing communications experience in a digital marketing, direct-to-consumer function

–         Strong project timeline management and prioritization abilities 

–         Search engine optimization understanding, and experience are key

–         Strong creative and technical writing, editing, and proofreading skills

–         Great attention to detail, ability to establish procedures, and to work independently as a self-starter

–         Creativity, adaptability, and the ability to work collaboratively with a team

Plaid Enterprises