Plaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category with national brands including Mod Podge, FolkArt, Apple Barrel, and Bucilla. We are a fully integrated in-house creative marketing team. The Brand Communications Manager will have experience in traditional marcom and e-commerce marketing with strong copywriting and storytelling skills to bring Plaid products to life across all marketing channels. Duties include developing, implementing, and tracking marketing programs for retail and e-commerce including in-store merchandising displays, e-commerce product display pages, DTC email, social media, and digital website campaigns. This role will work closely with the communications and content team, marketing product managers, graphic & design teams, and sales.
Primary Responsibilities
–         Responsible for the communication functions of planning and delivering multi-faceted content for Plaid’s website, brand catalogs, social channels, and retail e-commerce sites
–Â Â Â Â Â Â Â Â Â Work with product managers to develop compelling content that illustrates the value and key features of Plaid products, including how to best represent these products in a digital environment.
–Â Â Â Â Â Â Â Â Â Write clear product titles and descriptions using best-in-class search engine optimization terminology
–Â Â Â Â Â Â Â Â Â Collaborate with product managers to understand their vision, brand voice, and target audience for products
–Â Â Â Â Â Â Â Â Â Interpret creative direction and technical information of products for consumer and retail marketing needs
–         Ability to follow the company’s editorial strategy as well as write for different brand voices
–Â Â Â Â Â Â Â Â Â Proactively leverage existing assets for use across retail partners and e-commerce websites
–Â Â Â Â Â Â Â Â Â Ensure clear detailed timelines are established and due dates are met with accurate deliverables
–Â Â Â Â Â Â Â Â Â Analyze and report on the performance and efficiency of campaigns
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The ideal candidate will have the following skills
–Â Â Â Â Â Â Â Â Â BA/BS in marketing or communications
–Â Â Â Â Â Â Â Â Â 3-5 years of marketing communications experience in a digital marketing, direct-to-consumer function
–Â Â Â Â Â Â Â Â Â Strong project timeline management and prioritization abilitiesÂ
–Â Â Â Â Â Â Â Â Â Search engine optimization understanding, and experience are key
–Â Â Â Â Â Â Â Â Â Strong creative and technical writing, editing, and proofreading skills
–Â Â Â Â Â Â Â Â Â Great attention to detail, ability to establish procedures, and to work independently as a self-starter
–Â Â Â Â Â Â Â Â Â Creativity, adaptability, and the ability to work collaboratively with a team
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Plaid Enterprises
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